Study plan – EKF / B0414A050001 / S01 / - / B / P / Ostrava / cs

Academic year	2025/2026	Study programme	B0414A050001 – Marketing
Faculty	Faculty of Economics	Specialization	S01 – Marketing Communication
Type of study	Bachelor
Form of study	Full-time	Language of instruction	Czech
Tutorial centre	Ostrava

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Včetně nadřízených plánů:

1. Semester

Type of duty: Compulsory
W	S	Ekv.	Code	Abbreviation	Title	Year	Ending	Instruction extent	Credits	Language	PZ	SZZ
			115-0608/01	EM	Ethics in Marketing	1	GC	2+2	5	Czech	PZ	MK
			155-1350/01	INFO	Informatics	1	CrEx	2+2	5	Czech
			151-0004/01	MPE	Mathematics for economists	1	GC	2+2	6	Czech
		EKV1	114-0300/05	Mikro A	Microeconomics A	1	CrEx	2+2	6	Czech	ZT	EKO
		EKV1	114-0500/04	MIC A	Microeconomics A	1	CrEx	2+2	6	English	ZT	EKO
			713-0012/01	TVA	Physical Education A	1	Cr	0+2	1	Czech
			711-0538/02	PS	Psychology	1	GC	2+1	5	Czech

Type of duty: Povinně volitelný typu B
W	S	Ekv.	Code	Abbreviation	Title	Year	Ending	Instruction extent	Credits	Language	PZ	SZZ
			712-2101/01	A1b/I-EkF	English Language 1b/I for EkF (pre-intermediate)	1	Cr	0+2	2	Czech
			712-2104/01	A1c/I-EkF	English Language 1c/I for EkF (intermediate)	1	Cr	0+2	2	Czech

2. Semester

Type of duty: Compulsory
W	S	Ekv.	Code	Abbreviation	Title	Year	Ending	Instruction extent	Credits	Language	PZ	SZZ
			119-0318/01	PPE	Law for Economists	1	CrEx	3+1	5	Czech
		EKV2	114-0301/05	Makro A	Macroeconomics A	1	CrEx	2+2	6	Czech	ZT	EKO
		EKV2	114-0501/04	MAC A	Macroeconomics A	1	CrEx	2+2	6	English	ZT	EKO
			116-0300/01	MG	Marketing	1	CrEx	2+2	5	Czech	ZT	MK
			116-0330/03	MK	Marketing Communication	1	CrEx	2+2	5	Czech	PZ	MK
			713-0013/01	TVB	Physical Education B	1	Cr	0+2	1	Czech
			151-0005/01	SPE	Statistics for economists	1	CrEx	2+2	6	Czech
			116-0356/01	MEK	Media Communications		CrEx	2+2	5	Czech	PZ	MKO

Type of duty: Povinně volitelný typu B
W	S	Ekv.	Code	Abbreviation	Title	Year	Ending	Instruction extent	Credits	Language	PZ	SZZ
			712-2102/01	A1b/II-EkF	English Language 1b/II for EkF (pre-intermediate)	1	Cr	0+2	2	Czech
			712-2105/01	A1c/II-EkF	English Language 1c/II for EkF (intermediate)	1	Cr	0+2	2	Czech

3. Semester

Type of duty: Compulsory
W	S	Ekv.	Code	Abbreviation	Title	Year	Ending	Instruction extent	Credits	Language	PZ	SZZ
			154-0300/09	FIN	Finance	2	CrEx	2+2	6	Czech
			119-0319/01	PvRP	Law in advertising	2	GC	2+2	5	Czech
			116-0302/10	MVA	Marketing Research A	2	GC	2+2	5	Czech
			155-0340/03	ZGI	Processing graphic information	2	Cr	1+2	3	Czech

Type of duty: Povinně volitelný typu B
W	S	Ekv.	Code	Abbreviation	Title	Year	Ending	Instruction extent	Credits	Language	PZ	SZZ
			152-0322/02	PE	Business Administration	2	CrEx	2+2	5	Czech
			712-2103/02	A1b/III-EF	English Language 1b/III for EkF (pre-intermediate)	2	CrEx	0+2	4	Czech
			712-2106/03	A1c/III-EF	English Language 1c/III for EkF (intermediate)	2	CrEx	0+2	4	Czech
			712-0477/01	N2a/I-E	German Language 2a/I for EkF (3)	2	Cr	0+2	1	Czech
			712-0480/01	N2b/I-E	German Language 2b/I for EkF (3)	2	Cr	0+2	1	Czech
			116-0309/06	MAP	Marketing Applications	2	GC	2+2	5	Czech
			116-0336/03	OPZ	Practical Placement Abroad	2	Cr	0+10	6	Czech
			116-0340/02	OP	Professional Practice	2	Cr	0+2	3	Czech
			157-0374/02	KM	Quantitative Methods	2	CrEx	2+2	6	Czech
			712-0877/01	Š2a/I-E	Spanish Language 2a/I for EkF (3)	2	Cr	0+2	1	Czech

4. Semester

Type of duty: Compulsory
W	S	Ekv.	Code	Abbreviation	Title	Year	Ending	Instruction extent	Credits	Language	PZ	SZZ
			155-1317/01	RG	Advertisement graphic design	2	GC	2+2	5	Czech
			154-0307/07	NKC	Costs, Calculations and Prices	2	CrEx	2+2	5	Czech	PZ	MKO
			115-0602/02	ŘLZ	Human Resource Management	2	Cr	2+2	4	Czech	PZ	MKO
			115-0386/02	MNGT	Management	2	CrEx	2+2	5	Czech	PZ	MKO
			116-0356/01	MEK	Media Communications		CrEx	2+2	5	Czech	PZ	MKO

Type of duty: Povinně volitelný typu B
W	S	Ekv.	Code	Abbreviation	Title	Year	Ending	Instruction extent	Credits	Language	PZ	SZZ
			712-0478/01	N2a/II-E	German Language 2a/II for EkF (3)	2	Cr	0+2	1	Czech
			712-0481/01	N2b/II-E	German Language 2b/II for EkF (3)	2	Cr	0+2	1	Czech
			157-0361/03	PRA	Project Management A	2	CrEx	2+2	5	Czech
			711-0605/36	sociologie	Sociology	2	CrEx	2+2	5	Czech
			712-0878/01	Š2a/II-E	Spanish Language 2a/II for EkF (3)	2	Cr	0+2	1	Czech
			115-0399/01	SMM	Sports management and marketing	2	CrEx	2+2	5	Czech

5. Semester

Type of duty: Compulsory
W	S	Ekv.	Code	Abbreviation	Title	Year	Ending	Instruction extent	Credits	Language	PZ	SZZ
			116-0311/02	BSA	Bachelor Seminar A	3	Cr	0+2	2	Czech
			116-0320/04	SCH	Consumer Behaviour	3	CrEx	2+1	5	Czech	ZT	MK
			116-0348/02	PRM	Training in Media	3	Cr	0+6	5	Czech
			155-0384/05	TIS	Web Design	3	Cr	1+2	3	Czech

Type of duty: Povinně volitelný typu B
W	S	Ekv.	Code	Abbreviation	Title	Year	Ending	Instruction extent	Credits	Language	PZ	SZZ
			117-0036/03	UDIP	Accounting and Taxes of an Individual Entrepreneur	3	CrEx	2+2	5	Czech
			119-0320/08	OP v praxi	Business Law in Practise	3	Cr	3+1	5	Czech
			152-0395/04	PMSF-P	Business of SME	3	CrEx	2+2	5	Czech
			151-0353/02	ADBP	Data analysis for bachelor's thesis	3	Cr	1+2	4	Czech
			712-0079/01	F2a/III-E	French Language 2a/IIII for EkF (3)	3	Cr	0+2	1	Czech
			712-0098/01	F2b/III-E	French Language 2b/III for EkF (3)	3	Cr	0+2	1	Czech
			712-0479/01	N2a/III-E	German Language 2a/III for EkF (3)	3	Cr	0+2	1	Czech
			712-0482/01	N2b/III-E	German Language 2b/III for EkF (3)	3	Cr	0+2	1	Czech
			712-0679/01	R2a/III-E	Russian Language 2a/III for EkF (3)	3	Cr	0+2	1	Czech
			712-0682/01	R2b/III-E	Russian Language 2b/III for EkF (3)	3	Cr	0+2	1	Czech
			712-0879/01	Š2a/III-E	Spanish Language 2a/III for EkF (3)	3	Cr	0+2	1	Czech
			712-0882/01	Š2b/III-E	Spanish Language 2b/III for EkF (3)	3	Cr	0+2	1	Czech

6. Semester

Type of duty: Compulsory
W	S	Ekv.	Code	Abbreviation	Title	Year	Ending	Instruction extent	Credits	Language	PZ	SZZ
			116-0312/02	BSB	Bachelor Seminar B	3	Cr	0+4	3	Czech
			116-0313/01	BP	Bachelor Thesis	3	Cr	0+5	15	Czech
			116-0333/02	PR	Public Relations	3	GC	2+2	5	Czech
			116-0356/01	MEK	Media Communications		CrEx	2+2	5	Czech	PZ	MKO

Type of duty: Povinně volitelný typu B
W	S	Ekv.	Code	Abbreviation	Title	Year	Ending	Instruction extent	Credits	Language	PZ	SZZ
			116-0337/01	KOMI	Communication and Integration of People with Disabilities	3	Cr	2+2	4	Czech
			153-0379/01	EGOV	eGovernment	3	GC	2+1	4	Czech
			116-0319/03	EM	E-marketing	3	CrEx	2+2	5	Czech
			153-0398/01	WAVS	Public Administration Web Applications	3	GC	1+2	3	Czech