634-3003 – Strategic Management (SM)

Gurantor departmentDepartment of Economics and Management in Industry
Subject guarantordoc. Ing. Šárka Vilamová, Ph.D.
Study levelundergraduate or graduate
Subject version
Version codeYear of introductionYear of cancellationCredits
634-3003/01 2014/2015 2021/2022 6
634-3003/02 2014/2015 2020/2021 6
634-3003/03 2019/2020 2023/2024 5
634-3003/04 2019/2020 2023/2024 5

Subject aims expressed by acquired skills and competences

- student will be able to characterize basic corporate strategies and principles of strategic management of industrial enterprise - student will be able to formulate basic tools of strategic analysis of the company in the B2B market - the student will be able to use his or her knowledge to decide on the appropriateness of using a specific analysis of an industrial enterprise - the student will be able to apply his theoretical knowledge to suggestions for improving the strategic position of the industrial company

Teaching methods

Lectures
Tutorials

Summary

Learning outcomes of the course unit The course is focused on understanding the essence of strategic thinking, strategic behavior of entrepreneurial subjects, acquiring selected methods and approaches of strategic analysis of industrial enterprises. It acquaints with strategies at individual levels of industrial enterprise management and provides the basis for their successful formulation and implementation.

Compulsory literature:

LYNCH, R. Strategic Management. Harlow: Pearson, 2015. ISBN 9781292064666. DAVID, F., R. Strategic Management: Concepts and Cases. 13th ed. Pearson Prentice Hall, 2011. ISBN 978-1408-25921-4. AAKER, D., A. Strategic Market Management. 9th ed. John Wiley & Sons, 2009. ISBN 978-0470-31724-2.

Recommended literature:

ROBBINS, S., P. and M., K. COULTER. Management. Thirteenth edition. Boston: Pearson, 2016. ISBN 978-1-292-09020-7. PAWLICZEK, A., KOZEL R., VILAMOVÁ, Š. AND K. JANOVSKÁ. On the strategic planning, innovation activities and economic performance of industrial companies. ACTA MONTANISTICA SLOVACA, vol. 20 (2015), no. 1. Košice, Slovakia: Technical University of Kosice. Pp. 16-25. ISSN 1335-1788.

Additional study materials

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.