115-95942 – Podniková ekonomika a management (PEM)

The aim of this comprehensive occupational training course is to achieve such a state of knowledge for students to be able to implement a comprehensive approach to address the issues (problems) of the enterprise. A comprehensive approach is implemented in terms of effective innovative knowledge of economics, marketing and business, management and business law. The aim of study is to lead students to learn and be able to independently analyze the key problems of business processes in terms of their implementation and management. Business processes and problems associated with them are accepted in the form of a systematic structure of corporate value creation chain. The training focused on systems analysis of business processes, and in the development of measures to tackle both surveillance and the potential nature (including innovation) occurring in them, is the application of effective qualitative and qualitative methods (mainly methods that the study and clarified and students applied in the subject KMEA). The specific focus of the consultation of students in this comprehensive course is focused on the analysis and solution of issues that are supposed to address the future of their doctoral dissertation. More detailed information pertaining to this subject are presented in publication: Information about doctoral study, which is published for given academic year.

This complex branch course is aimed by its contents into the following partial areas that tie together with the know-how from the field of business administration and management. All student examinations will principially focus on the direction of her/his future thesis. From the remaining parts of the complex exam, the requirements will include mainly the necessary linked knowledge associated with the pivotal problems of her/his professional work. The structure of the field study circuits in the individual study regions consists of: I. Business Administration II. Management III. Marketing and Business

I. Field study - Business Administration 1. Enterprise Strategic Management: IRELAND, R. D., HOSKISSON, R. a M. MITT. The management of strategy: concepts. South-West Cengage Learning, 2011. 2. Forms of business, organizational structure and corporate governance: HISRICH, R., PETERS, M. a D. STEPHERD. Entrepreneurship. New-York: McGraw-Hill/Irwin, 2010. 3. Business risk management: MERNA, Tony a Faisal F. AL-THANI. Risk management. 1. vyd. Praha: Computer Press, 2007. ISBN 978-80-251-1547-3. 4. Organization and management of process (supply, logistic) chains: BESTERFIELD. D. H. Total Quality Management. Third edition. Prentice Hall, 2003. ISBN 0-13-099306-9. II. Field study - MANAGEMENT 1. Human Resource Management (HRM) YUKL, Gary A. Leadership in Organization. 7th ed. New York: Prentice Hall, 2008. ISBN 978-013-2424-318. 2. Economic System of Enterprise BAYE, Michael R. Managerial economics and business strategy. 7th ed. New York: McGraw-Hill/Irwin,2010. ISBN 00-712-6744-1. TRUETT, L. J. a D. B. TRUETT. Managerial Economics, Analysis, Problems, Cashes. USA. New Jersey: John Wiley & Sons, 2004. ISBN 0470009934. WEIL, R. L. a M.W. MAHER. Handbook of Cost Management. 2. vyd. USA. New Jersey: John Wiley & Sons, 2005. ISBN 978-0-471-67814-4. 3. Investments and investments evaluation criteria 4. Methods of business financial performance measurement and financial planning COPELAND, T. E., WESTON, J. F. Financial theory and corporate finance. Addison-Wesley, Reading, 1988. HIGGINS, R. Analysis for Financial Management. 9th ed. New-York: McGraw-Hill/Irwin, 2008. LUENBERGER, David. Investment Science. Oxford University Press, 1997. ZMEŠKAL, Zdeněk. Financial Models, Ostrava: VŠB-TU Ostrava. III. Field of study - MARKETING AND BUSINESS 1. Internal Analysis of Marketing Environment 2. External Analysis of Marketing Environment 3. Formulation of Marketing Programs BEST, Roger. J. Market–Based Management. 4. vyd. Prentice Hall: New Yersey 2005. ISBN 0-13-129372-9. 4. Management of Business Operations in the Process of Globalization CAEORA, R. P., GRAHAM J. L. a M. C. Gilly. International Marketing. 15th edition. New York: Mc Craw Hill/Irwin, 2011. ISBN 978-0-07-352994-3. HILL, Charles W. L. Internatiional Business. 8 th edition. New York: Mc Craw Hill/Irwin, 2011. ISBN 978-0-07-122083-5.

I. Field study - Business Administration 1. Enterprise Strategic Management: PENG, M. V. Global strategic management. Mason: South-Western Cengage Learning, 2009. WHEELEN, T. and J. D. HUNGER. Strategic management and business policy: towards global sustainability. Pearson Education, 2012. 2. Forms of business, organizational structure and corporate governance: KURATKO, Donald. Enterpreneurship: theory, process, practice. South-West Cengage Learning, 2009. 3. Business risk management: WATERS, D. Supply Chain Risk Management: Vulnerability and Resilience in Logistics. London: Kogan Page, 2007. 4. Organization and management of process (supply, logistic) chains: NOORI, Hamid a Russell RADFORD. Production and Operations Management. New York: McGRAW-HILL, 1995. II. Field study - MANAGEMENT 1. Human Resource Management (HRM) YUKL, Gary A. Leadership in Organization. 7th ed. New York: Prentice Hall, 2008. ISBN 978-013-2424-318. 2. Economic System of Enterprise: WEIL, R. L. a M.W. MAHER. Handbook of Cost Management. 2. vyd. USA. New Jersey: John Wiley & Sons, 2005. ISBN 978-0-471-67814-4. 3. Investments and investments evaluation criteria: 4. Methods of business financial performance measurement and financial planning: COPELAND, T. E, WESTON, J. F. Financial theory and corporate finance. Addison -Wesley, Reading, 1988. III. Field of study - MARKETING AND BUSINESS 1. Internal Analysis of Marketing Environment 2. External Analysis of Marketing Environment 3. Formulation of Marketing Programs CAEORA, R. P., GRAHAM J. L. a M. C. Gilly. International Marketing. 15th edition. New York: Mc Craw Hill/Irwin, 2011. FREATHY, Paul. The Retailing Book: Principles and Appplications. Essex: Pearson Education Limited, 2009. HILL, Charles W. L. Internatiional Business. 8 th ed. New York: Mc Craw Hill/Irwin, 2011. HOLLENSEN, Svend. Marketing Management. A Relationship Approach. Harlow: Prentice Hall, 2003. ISBN 0-273-64378-9. 4. Management of Business Operations in the Process of Globalization FREATHY, Paul. The Retailing Book: Principles and Appplications. Essex: Pearson Education Limited, 2009. ISBN 0-273-65548-5.