116-0509 – Marketingové aplikace (MAPP)
Garantující katedra | Katedra marketingu a obchodu |
Garant předmětu | Ing. Petr Baránek, Ph.D. |
Úroveň studia | pregraduální nebo graduální |
Cíle předmětu vyjádřené dosaženými dovednostmi a kompetencemi
1. To identify possibilities of marketing applications in various areas/branches.
2. To comprehend different utilization of marketing mix tools.
3. To use suitable marketing tools and proper organization.
4. To design marketing plans for marketing applications.
5. To apply tools of marketing mix in practice.
Vyučovací metody
Semináře
Anotace
The subject Marketing Applications enlarges and deepens the subject Marketing.
The aim of the subject is teaching-in areas, where present marketing
interlopes, such as Business Marketing, Marketing of Services, Marketing of
Nonprofit Organizations, Political Marketing, E-commerce. One of the Marketing
Applications aims is creating competitive advantages. Basically, all aims
connected with firm processes are marketing aims as well. The subject focuses
on marketing planning substance and related activities.
1. Marketing of Services.
2. Marketing Management of Services in Practice.
3. Political Marketing.
4. Marketing of Educational Institutions.
5. Marketing of Non-profir Organizations.
6. Muinicipal and Regional Marketing.
7. Marketing of Financial Sector.
8. marketing of Insurance Institutions.
9. E-business.
10. Travel Marketing.
11. Marketing of Cultural and Sports Envents.
12. Marketing of Postal Services.
13. Business Marketing.
14. Current Trends in Marketing (Green Marketing).
Povinná literatura:
Doporučená literatura:
Prerekvizity
Předmět nemá žádné prerekvizity.
Korekvizity
Předmět nemá žádné korekvizity.