116-0509 – Marketingové aplikace (MAPP)

Garantující katedraKatedra marketingu a obchodu
Garant předmětuIng. Petr Baránek, Ph.D.
Úroveň studiapregraduální nebo graduální
Verze předmětu
Kód verzeRok zavedeníRok zrušeníKredity
116-0509/01 2009/2010 2011/2012 4
116-0509/02 2012/2013 2020/2021 6

Cíle předmětu vyjádřené dosaženými dovednostmi a kompetencemi

1. To identify possibilities of marketing applications in various areas/branches. 2. To comprehend different utilization of marketing mix tools. 3. To use suitable marketing tools and proper organization. 4. To design marketing plans for marketing applications. 5. To apply tools of marketing mix in practice.

Vyučovací metody

Semináře

Anotace

The subject Marketing Applications enlarges and deepens the subject Marketing. The aim of the subject is teaching-in areas, where present marketing interlopes, such as Business Marketing, Marketing of Services, Marketing of Nonprofit Organizations, Political Marketing, E-commerce. One of the Marketing Applications aims is creating competitive advantages. Basically, all aims connected with firm processes are marketing aims as well. The subject focuses on marketing planning substance and related activities. 1. Marketing of Services. 2. Marketing Management of Services in Practice. 3. Political Marketing. 4. Marketing of Educational Institutions. 5. Marketing of Non-profir Organizations. 6. Muinicipal and Regional Marketing. 7. Marketing of Financial Sector. 8. marketing of Insurance Institutions. 9. E-business. 10. Travel Marketing. 11. Marketing of Cultural and Sports Envents. 12. Marketing of Postal Services. 13. Business Marketing. 14. Current Trends in Marketing (Green Marketing).

Povinná literatura:

1. Blokdyk: Marketing Applications A Complete Guide - 2019 Edition. London: 5starcooks, 2019. ISBN 0655816607. 2. Kotler, Keller, Goodman, Brady, Hansen: Marketing Management (4th European Edition). New York: Pearson Education Limited, 2019. ISBN 1292248440. 3. Wirtz,Lovelock: Services Marketing: People, Technology, Strategy (Eighth Edition). New York: World Scientific Publishing, 2016. ISBN 9781944659011.

Doporučená literatura:

1. Kleinaltenkamp, Plinke, Wilkinson, Geiger: Fundamentals of Business-to-Business Marketing. London: Springer International Publishing AG, 2015. ISBN 3319124625. 2. Perreault, McCarthy: Applications in Basic Marketing 2004-2005. McGraw-Hill/Irwin, 2005. ISBN 0072864702 (0-07-286470-2) 3. Chadwick, S.: Routledge Handbook of Sports Marketing. New York: Taylor & Francis. 2017. ISBN 9780815394860.

Prerekvizity

Předmět nemá žádné prerekvizity.

Korekvizity

Předmět nemá žádné korekvizity.