116-0030 – Marketing (.)

Gurantor department	Department of Marketing and Business
Subject guarantor	Dr.Ing. Hana Svobodová
Study level	undergraduate or graduate

Subject version
Version code	Year of introduction	Year of cancellation	Credits
116-0030/00	1997/1998	1997/1998
116-0030/01	1999/2000	2009/2010	3

Subject aims expressed by acquired skills and competences

Teaching methods

Summary

Principles of marketing. Rise and historical development of marketing. Territorial peculiarities of marketing. Marketing environment, marketing information system. Marketing research, segmentation and marketing mix: product, prise, place, promotions. Marketing analysis, strategy and tactics. Organization of marketing within a company.

Compulsory literature:

Recommended literature:

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.