116-0302 – Marketing Research A (MVA)
Gurantor department | Department of Marketing and Business |
Subject guarantor | doc. Ing. Vojtěch Spáčil, CSc. |
Study level | undergraduate or graduate |
Subject aims expressed by acquired skills and competences
1.To describe the research process.
2.To identify the suitable research method.
3.To design the questionnaire for market research.
4.To analyse the collected data.
5.To interpret the research results.
Teaching methods
Lectures
Tutorials
Project work
Terrain work
Summary
The module explains the role of marketing research for managerial decision making. It brings an overview in the procedures, methods and techniques used for marketing research with an emphasis on modern digital processes. Within semester, students get practical experience in implementing specific research project.
Compulsory literature:
Recommended literature:
Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.