152-0442 – Business Development A (RP-A)

Gurantor departmentDepartment of Business Administration
Subject guarantordoc. Ing. Ladislav Ludvík, CSc.
Study levelundergraduate or graduate
Subject version
Version codeYear of introductionYear of cancellationCredits
152-0442/01 2008/2009 2012/2013 3
152-0442/02 2010/2011 2012/2013 4
152-0442/03 2011/2012 2018/2019 4
152-0442/04 2011/2012 2018/2019 4
152-0442/05 2013/2014 2018/2019 5
152-0442/06 2013/2014 2018/2019 5
152-0442/07 2014/2015 2018/2019 3

Subject aims expressed by acquired skills and competences

The aim of the subject is to present an integrated view on enterprise with emphasis on new and non traditional forms of entrepreneurship. The subject aspires to enlarge independence and creativity of students especially in working with technical literature, electronic sources etc. It develops ability to confront theoretical concepts and practical manifestation of undertaking. Lecture blocks pay attention to significant and new trends in the development of entrepreneurship forms.

Teaching methods

Lectures
Tutorials

Summary

The aim of the subject is to present an integrated view on enterprise with emphasis on new and non traditional forms of entrepreneurship. The subject aspires to enlarge independence and creativity of students especially in working with technical literature, electronic sources etc. It develops ability to confront theoretical concepts and practical manifestation of undertaking. Lecture blocks pay attention to significant and new trends in the development of entrepreneurship forms.

Compulsory literature:

Literatura: 1. LUDVÍK, L. a kol.: Rozvoj podnikání A. Soubor prezentací odborných témat. Ostrava: VŠB-TU Ostrava, 2008. 2. GIBSON, R. (editor): Nový obraz budoucnosti. Praha. Management Press, 1998. 3. JIRÁSEK, J. A.: Management budoucnosti. Praha: Professional Publishing, 2008. ISBN 978-80-86946-82-5.

Recommended literature:

Další literatura a prameny: 4. Barták, J.: Skryté bohatství firmy. Praha: Alfa Publishing, 2006. 5. Brown: Innovation, Entrepreneurship and Culture. 2004.ISBN 978843763468. 6. Dana, Léo-Paul: Handbook of Research on International Entrepreneurship. New ed. 2006 ISBN 9781845426552.

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.