342-0491 – Transportation Management and Economic (MaED)
| Gurantor department | Institute of Transport |
| Subject guarantor | doc. Ing. Ivana Olivková, Ph.D. |
| Study level | undergraduate or graduate |
Subject aims expressed by acquired skills and competences
To analyze the sorts of entrepreneurship in market economy. To recognize and formulate the problems of production process in a company and service in the field of service. To summarize issues from work running study and from working time and evaluate effects and impacts from designed changes. To propose the optimal structure of costs and income in a company entrepreneurship. To evaluate the marketing strategy of various models. Acquirements will be demonstrated by solving a semester project.
Teaching methods
Lectures
Tutorials
Summary
The principles of entrepreneurship and business activity in market economy, production processes in an enterprise. The problems of services in a branch of service. Planning of work, working time and production. Personnel policy in an enterprise. Managerial approaches to costs and income of a company, price setting, managerial control of company as a whole. Marketing and marketing mix.
Compulsory literature:
Recommended literature:
Additional study materials
Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.