342-0491 – Transportation Management and Economic (MaED)

Gurantor departmentInstitute of Transport
Subject guarantordoc. Ing. Ivana Olivková, Ph.D.
Study levelundergraduate or graduate
Subject version
Version codeYear of introductionYear of cancellationCredits
342-0491/01 2007/2008 2020/2021 3

Subject aims expressed by acquired skills and competences

To analyze the sorts of entrepreneurship in market economy. To recognize and formulate the problems of production process in a company and service in the field of service. To summarize issues from work running study and from working time and evaluate effects and impacts from designed changes. To propose the optimal structure of costs and income in a company entrepreneurship. To evaluate the marketing strategy of various models. Acquirements will be demonstrated by solving a semester project.

Teaching methods



The principles of entrepreneurship and business activity in market economy, production processes in an enterprise. The problems of services in a branch of service. Planning of work, working time and production. Personnel policy in an enterprise. Managerial approaches to costs and income of a company, price setting, managerial control of company as a whole. Marketing and marketing mix.

Compulsory literature:

MADDALA, G.S.-MILLER, E.: Microeconomics, theory and application. McGraw-Hill, Book Company, 1989, ISBN 0-07-039415-6 QUINET, E.-Vickerman, R.: Principles of Trasnport Economics. Edward Elgar Publishing, Inc., 2004, ISBN 1-84064-865-1

Recommended literature:

SPENCER, E.D.: Economics, study guide. Addison-Wesley Publishong Company, 1990, ISBN 0-201-05932-0


Subject has no prerequisities.


Subject has no co-requisities.