634-0802 – Strategic Management (SM)
| Gurantor department | Department of Economics and Management in Industry |
| Subject guarantor | prof. Ing. Radim Lenort, Ph.D. |
| Study level | undergraduate or graduate |
Subject aims expressed by acquired skills and competences
Student will be well informed in principles of a mission, strategic goals, and strategies formulation, implementation, and control in various strategic management levels, will be able to apply main methods of the strategic analysis and the strategic decision making.
Teaching methods
Lectures
Individual consultations
Tutorials
Summary
The subject is aimed at understanding of a substance of the strategic thought, the strategic behaviour of firms, acquirement of the strategic analysis methods and aproaches. It acquaints with strategic of single decision-making levels and creates principles for their successful formulation and implementation.
Compulsory literature:
1. Johnson, G.; Scholes, K., Whittington, R. Exploring corporate strategy. Prentice Hall, 2008.
Recommended literature:
1. Pearce, J.; Robinson, R. Strategic management. McGraw-Hill, 2010.
Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.