115-0561/02 – Strategic Management (SM)
| Gurantor department | Department of Management | Credits | 4 |
| Subject guarantor | prof. Ing. Petra Horváthová, Ph.D., MBA | Subject version guarantor | prof. Ing. Petra Horváthová, Ph.D., MBA |
| Study level | undergraduate or graduate | | |
| | Study language | English |
| Year of introduction | 2014/2015 | Year of cancellation | |
| Intended for the faculties | EKF | Intended for study types | Follow-up Master, Bachelor |
Subject aims expressed by acquired skills and competences
1. Define the basic concepts of strategic management with a simultaneous application of the principles of strategic thinking.
2. Determine the mission of the organization, formulate the mission, vision, goals and philosophy of the organization.
3. Apply the methods of strategic analysis to describe and evaluate the external and internal environment of an organization.
4. Predict the future evolution of the business environment with the formulation and evaluation for the implementation of appropriate strategic alternatives.
Teaching methods
Lectures
Tutorials
Summary
The aim of the course is to to introduce students with the basic concepts and principles of strategic management. Students are encouraged to learn the principles and use of strategic thinking. With the help of case studies, based on business practice, applied methods of strategic analysis and assess the status and trends of the external and internal environment of the organization. Students should understand not only the need to identify competitive advantages in the organization, but also the importance of complying development organization with the development of the business environment. These findings provide the basis for understanding the various types of content strategy and principles of strategic decision-making. After completing the course, students should be able to think through each part of the strategy implementation, to assess the risks and set up a system of strategic control.
Compulsory literature:
Recommended literature:
Way of continuous check of knowledge in the course of semester
project
written exam
E-learning
Other requirements
Knowledge management.
Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.
Subject syllabus:
1.Introduction to strategic management
- The basic terms
- Models of process strategic management
2.Principals of strategic management, mission, vision and goal
- Create mission and vision
- Define goals of company, structure of goals
3.Strategic analysis of external environment
- PEST analysis, 4C analysis
- Factors of branch
- Porter analysis, Competitor analysis, GAP analysis, Analysis of the life cycle of the branch, GAP analysis, Benchmarking.
4.Strategic analysis of internal environment
- Method of strategic advantage profile, matrix BCG, McKinsey 7-S Model, SPACE Analysis
5.Financial analysis and financial planning within company strategy
- Financial statements
- Vertical and horizontal analysis
- Ratio analysis
6.Forecasting and method of forecasting
- Mathematic and statistic method and heuristic methods
- Brainwriting, Brainstorming, Methods of Scenario, Benchmarking, Delphi Method
7.Typology of strategies
- Corporate Strategy, Strategy of Business Units, Operational Strategy, Process Strategy
- Porter’s strategy, Matrix of Ansoff, Meffert’s strategy, Blue and Red ocean strategy
- Criteria to determine the optimal strategic choice
8.Implement strategy
- Principals of implementation
- Types of implementation
9.Strategic control
- Balanced Scorecard
10.Risk and crisis in strategic management
- Structure of risk and crisis
- Methods of risk elimination
11.Importance of innovation in strategic management
Conditions for subject completion
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction
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