115-0308/02 – Psychology and Sociology in Tourism (PSCR)
| Gurantor department | Department of Management | Credits | 2 |
| Subject guarantor | PhDr. Ing. Aleš Mateiciuc, Ph.D. | Subject version guarantor | PhDr. Ing. Aleš Mateiciuc, Ph.D. |
| Study level | undergraduate or graduate | Requirement | Compulsory |
| Year | 1 | Semester | winter |
| | Study language | Czech |
| Year of introduction | 2010/2011 | Year of cancellation | 2010/2011 |
| Intended for the faculties | EKF | Intended for study types | Bachelor |
Subject aims expressed by acquired skills and competences
After this course, the graduate will be able:
- To present basic psychological and sociological terms and theories.
- To characterize chosen topics - focused on tourism - of individual psychology, psychology and sociology of work, social groups and market research.
- To explain psychological patterns related to supply, demand, goods and consumer.
- To apply gained findings to model situations in both, tutorials and practices.
- To use gained findings in other subjects.
Teaching methods
Lectures
Tutorials
Summary
The subject is designed to bring the student psychological and sociological findings which can help him or her to act efficiently in tourism, especially when dealing with clients, communicating with colleagues, managing human resources and operating on the market.
Within the framework of individual psychology, attention is paid especially to questions of determination of the term “individuality”, its development and structure, focused on individual motivation.
Further on, the student is made acquainted with chosen chapters of work psychology, for example with social groups questions, social relations, social climate, managing stress situations etc.
The question of goods, its supply and demand; consumer behaviour and influence but also communication and market promotion are analysed from the psychological point of view.
The student will also gain basic orientation in market research issues.
Compulsory literature:
Recommended literature:
Way of continuous check of knowledge in the course of semester
intermediate written test
E-learning
Other requirements
Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.
Subject syllabus:
1. Introduction to Psychology
2. Psychology of personality with emphasis on customer
3. Psychology of work in the problem area (one - people)
4. Psychology of goods, supply and demand
5. Consumer behavior consumer
6. Communication and promotion of market
7. Psychology in tourism
8. The system guides the work
9. Sebeprosazovací and persuasive methods in practice
10. Methods of market research
11. Introduction to Sociology
12. Sociology lifestyle
13. Sociology of work in the company
Conditions for subject completion
Conditions for completion are defined only for particular subject version and form of study
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction
Předmět neobsahuje žádné hodnocení.