115-0308/03 – Psychology and Sociology in Tourism (PSCR)

Gurantor departmentDepartment of ManagementCredits4
Subject guarantorPhDr. Ing. Aleš Mateiciuc, Ph.D.Subject version guarantorPhDr. Ing. Aleš Mateiciuc, Ph.D.
Study levelundergraduate or graduateRequirementCompulsory
Study languageCzech
Year of introduction2011/2012Year of cancellation2012/2013
Intended for the facultiesEKFIntended for study typesBachelor
Instruction secured by
LoginNameTuitorTeacher giving lectures
MAT47 PhDr. Ing. Aleš Mateiciuc, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit and Examination 2+1

Subject aims expressed by acquired skills and competences

After this course, the graduate will be able: - To present basic psychological and sociological terms and theories. - To characterize chosen topics - focused on tourism - of individual psychology, psychology and sociology of work, social groups and market research. - To explain psychological patterns related to supply, demand, goods and consumer. - To apply gained findings to model situations in both, tutorials and practices. - To use gained findings in other subjects.

Teaching methods



The subject is designed to bring the student psychological and sociological findings which can help him or her to act efficiently in tourism, especially when dealing with clients, communicating with colleagues, managing human resources and operating on the market. Within the framework of individual psychology, attention is paid especially to questions of determination of the term “individuality”, its development and structure, focused on individual motivation. Further on, the student is made acquainted with chosen chapters of work psychology, for example with social groups questions, social relations, social climate, managing stress situations etc. The question of goods, its supply and demand; consumer behaviour and influence but also communication and market promotion are analysed from the psychological point of view. The student will also gain basic orientation in market research issues.

Compulsory literature:

SKINNER, Jonathan and Dimitrios THEODOSSOPOULOS. Great Expectations: Imagination and Anticipation in Tourism (New Directions in Anthropology). Oxford: Berghahn Books, 2011. ISBN 978-0857452771. WEARING, Stephen, Deborah STEVENSON and Tamara YOUNG. Tourist Cultures: Identity, Place and the Traveller. London: Sage Publications, 2010. ISBN 978-0761949985.

Recommended literature:

CARR, Neil. Children's and Families' Holiday Experience (Contemporary Geographies of Leisure, Tourism and Mobility). New York: Routledge, 2011. ISBN 978-0415545433.

Way of continuous check of knowledge in the course of semester

intermediate written test


Other requirements

Basic knowledge of general psychology and sociology.


Subject has no prerequisities.


Subject has no co-requisities.

Subject syllabus:

1. Introduction to Psychology 2. Psychology of personality with emphasis on customer 3. Psychology of work in the problem area (one - people) 4. Psychology of goods, supply and demand 5. Consumer behavior consumer 6. Communication and promotion of market 7. Psychology in tourism 8. The system guides the work 9. Sebeprosazovací and persuasive methods in practice 10. Methods of market research 11. Introduction to Sociology 12. Sociology lifestyle 13. Sociology of work in the company

Conditions for subject completion

Full-time form (validity from: 2011/2012 Winter semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of pointsMax. počet pokusů
Exercises evaluation and Examination Credit and Examination 100 (100) 51
        Exercises evaluation Credit 45  23 3
        Examination Examination 55  28 3
Mandatory attendence participation:

Show history

Conditions for subject completion and attendance at the exercises within ISP:

Show history

Occurrence in study plans

Academic yearProgrammeBranch/spec.Spec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2012/2013 (B6208) Economics and Management P Czech Uherské Hradiště 1 Compulsory study plan
2011/2012 (B6208) Economics and Management P Czech Uherské Hradiště 1 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner

Assessment of instruction

Předmět neobsahuje žádné hodnocení.