115-0309/03 – Tourism Foundations (ZCR)

Gurantor departmentDepartment of ManagementCredits3
Subject guarantordoc. Ing. Václav Lednický, CSc.Subject version guarantordoc. Ing. Václav Lednický, CSc.
Study levelundergraduate or graduateRequirementCompulsory
Study languageCzech
Year of introduction2009/2010Year of cancellation2010/2011
Intended for the facultiesEKFIntended for study typesBachelor
Instruction secured by
LoginNameTuitorTeacher giving lectures
LED30 doc. Ing. Václav Lednický, CSc.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Examination 2+0

Subject aims expressed by acquired skills and competences

This is an introductory course of teaching of the field and therefore the primary objective of study is to provide students with information on basic concepts, teach them to focus in the field, certain basic criteria used in the field and understand and appreciate the dominant definitions used in the field.

Teaching methods

Individual consultations


A basic knowledge of tourism. The course is designed in the unity of two aspects: -tourism as an area of consumption, - tourism as an area of business opportunities and significant revenue factor.

Compulsory literature:

COOPER, Chris et al. Tourism: principles and practice. 4th ed. Harlow: Prentice Hall: Financial Times, 2008. ISBN 978-0-273-71126-1. HORNER, Susan a John SWARBROOKE. Business Travel and Tourism. Oxford: Butterworth-Heinemann, 2001. ISBN 0 7506 43927. PAGE, Stephen J. Tourism Management: An Introduction. 4th ed. Oxford: Butterworth-Heinemann, 2011. ISBN 978-0-08-096932-9.

Recommended literature:

HOLLOWAY, J. Christopher and Neil TAYLOR. The Business of Tourism. 7th ed. Harlow: Prentice Hall, 2009. ISBN 10:0-273-70161-4. MOWFORTH, Martin and Ian MUNT. Tourism and Sustainability: Development, Globalisation and New Tourism in the Third World. 3th ed. New York: Routledge, 2009. ISBN 13:978-0-415-41403-6.

Way of continuous check of knowledge in the course of semester


Other requirements


Subject has no prerequisities.


Subject has no co-requisities.

Subject syllabus:

1. Charakteristika současné epochy – vývoj a trendy globalizace 2. Definice cestovního ruchu, vývoj, historie, historické osobnosti 3. Typy a druhy cestovního ruchu – využití kriterií, subjekty a objekty trhu cestovního ruchu 4. Produkt cestovního ruchu – definice, tvorba, druhy, využití 5. Služby – obecná charakteristika, vlastnosti, druhy 6. Ubytovací služby v cestovním ruchu 7. Dopravní služby v cestovním ruchu 8. Stravovací a občerstvovací služby v cestovním ruchu 9. Informační služby 10. Turistická destinace – definice, druhy, produkt, řízení, marketing 11. Atraktivity cestovního ruchu – druhy, typy, využití 12. Kladné a záporné dopady cestovního ruchu v oblasti ekonomické, kulturní, krajinné, sociální. Členění území podle využitelnosti v cestovním ruchu – kriteria

Conditions for subject completion

Full-time form (validity from: 2009/2010 Winter semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Examination Examination 100 (100) 51
        Written examination Written examination 50  26
        Oral examination Oral examination 50  26
Mandatory attendence parzicipation:

Show history

Occurrence in study plans

Academic yearProgrammeField of studySpec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2010/2011 (B6208) Economics and Management P Czech Uherské Hradiště 1 Compulsory study plan
2009/2010 (B6208) Economics and Management P Czech Uherské Hradiště 1 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner