115-0309/03 – Tourism Foundations (ZCR)

Gurantor department	Department of Management	Credits	3
Subject guarantor	doc. Ing. Václav Lednický, CSc.	Subject version guarantor	doc. Ing. Václav Lednický, CSc.
Study level	undergraduate or graduate	Requirement	Compulsory
Year	1	Semester	winter
		Study language	Czech
Year of introduction	2009/2010	Year of cancellation	2010/2011
Intended for the faculties	EKF	Intended for study types	Bachelor

Instruction secured by
Login	Name	Tuitor	Teacher giving lectures
LED30	doc. Ing. Václav Lednický, CSc.

Extent of instruction for forms of study
Form of study	Way of compl.	Extent
Full-time	Examination	2+0

Subject aims expressed by acquired skills and competences

This is an introductory course of teaching of the field and therefore the primary objective of study is to provide students with information on basic concepts, teach them to focus in the field, certain basic criteria used in the field and understand and appreciate the dominant definitions used in the field.

Teaching methods

Lectures
Individual consultations

Summary

A basic knowledge of tourism. The course is designed in the unity of two aspects: -tourism as an area of consumption, - tourism as an area of business opportunities and significant revenue factor.

Compulsory literature:

COOPER, Chris et al. Tourism: principles and practice. 4th ed. Harlow: Prentice Hall: Financial Times, 2008. ISBN 978-0-273-71126-1. HORNER, Susan a John SWARBROOKE. Business Travel and Tourism. Oxford: Butterworth-Heinemann, 2001. ISBN 0 7506 43927. PAGE, Stephen J. Tourism Management: An Introduction. 4th ed. Oxford: Butterworth-Heinemann, 2011. ISBN 978-0-08-096932-9.

Recommended literature:

HOLLOWAY, J. Christopher and Neil TAYLOR. The Business of Tourism. 7th ed. Harlow: Prentice Hall, 2009. ISBN 10:0-273-70161-4. MOWFORTH, Martin and Ian MUNT. Tourism and Sustainability: Development, Globalisation and New Tourism in the Third World. 3th ed. New York: Routledge, 2009. ISBN 13:978-0-415-41403-6.

Way of continuous check of knowledge in the course of semester

E-learning

Other requirements

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

1. Charakteristika současné epochy – vývoj a trendy globalizace 2. Definice cestovního ruchu, vývoj, historie, historické osobnosti 3. Typy a druhy cestovního ruchu – využití kriterií, subjekty a objekty trhu cestovního ruchu 4. Produkt cestovního ruchu – definice, tvorba, druhy, využití 5. Služby – obecná charakteristika, vlastnosti, druhy 6. Ubytovací služby v cestovním ruchu 7. Dopravní služby v cestovním ruchu 8. Stravovací a občerstvovací služby v cestovním ruchu 9. Informační služby 10. Turistická destinace – definice, druhy, produkt, řízení, marketing 11. Atraktivity cestovního ruchu – druhy, typy, využití 12. Kladné a záporné dopady cestovního ruchu v oblasti ekonomické, kulturní, krajinné, sociální. Členění území podle využitelnosti v cestovním ruchu – kriteria

Conditions for subject completion

Full-time form (validity from: 2009/2010 Winter semester)

Task name	Type of task	Max. number of points (act. for subtasks)	Min. number of points	Max. počet pokusů
Examination	Examination	100 (100)	51	3
Written examination	Written examination	50	26	3
Oral examination	Oral examination	50	26	3

Mandatory attendence participation:

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Conditions for subject completion and attendance at the exercises within ISP:

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Occurrence in study plans

Academic year	Programme	Branch/spec.	Spec.	Zaměření	Form	Study language	Tut. centre	Year	W	S	Type of duty
2010/2011	(B6208) Economics and Management				P	Czech	Uherské Hradiště	1			Compulsory	study plan
2009/2010	(B6208) Economics and Management				P	Czech	Uherské Hradiště	1			Compulsory	study plan

Occurrence in special blocks

Block name	Academic year	Form of study	Study language	Year	W	S	Type of block	Block owner

Assessment of instruction

2009/2010 Winter