115-0309/03 – Tourism Foundations (ZCR)
Gurantor department | Department of Management | Credits | 3 |
Subject guarantor | doc. Ing. Václav Lednický, CSc. | Subject version guarantor | doc. Ing. Václav Lednický, CSc. |
Study level | undergraduate or graduate | Requirement | Compulsory |
Year | 1 | Semester | winter |
| | Study language | Czech |
Year of introduction | 2009/2010 | Year of cancellation | 2010/2011 |
Intended for the faculties | EKF | Intended for study types | Bachelor |
Subject aims expressed by acquired skills and competences
This is an introductory course of teaching of the field and therefore the primary objective of study is to provide students with information on basic concepts, teach them to focus in the field, certain basic criteria used in the field and understand and appreciate the dominant definitions used in the field.
Teaching methods
Lectures
Individual consultations
Summary
A basic knowledge of tourism. The course is designed in the unity of two aspects:
-tourism as an area of consumption,
- tourism as an area of business opportunities and significant revenue
factor.
Compulsory literature:
Recommended literature:
HOLLOWAY, J. Christopher and Neil TAYLOR. The Business of Tourism. 7th ed. Harlow: Prentice Hall, 2009. ISBN 10:0-273-70161-4.
MOWFORTH, Martin and Ian MUNT. Tourism and Sustainability: Development, Globalisation and New Tourism in the Third World. 3th ed. New York: Routledge, 2009. ISBN 13:978-0-415-41403-6.
Way of continuous check of knowledge in the course of semester
E-learning
Other requirements
Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.
Subject syllabus:
1. Charakteristika současné epochy – vývoj a trendy globalizace
2. Definice cestovního ruchu, vývoj, historie, historické osobnosti
3. Typy a druhy cestovního ruchu – využití kriterií, subjekty a objekty trhu cestovního ruchu
4. Produkt cestovního ruchu – definice, tvorba, druhy, využití
5. Služby – obecná charakteristika, vlastnosti, druhy
6. Ubytovací služby v cestovním ruchu
7. Dopravní služby v cestovním ruchu
8. Stravovací a občerstvovací služby v cestovním ruchu
9. Informační služby
10. Turistická destinace – definice, druhy, produkt, řízení, marketing
11. Atraktivity cestovního ruchu – druhy, typy, využití
12. Kladné a záporné dopady cestovního ruchu v oblasti ekonomické, kulturní, krajinné, sociální. Členění území podle využitelnosti v cestovním ruchu – kriteria
Conditions for subject completion
Conditions for completion are defined only for particular subject version and form of study
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction