115-0309/04 – Tourism Foundations (ZCR)

Gurantor departmentDepartment of ManagementCredits4
Subject guarantordoc. Ing. Václav Lednický, CSc.Subject version guarantordoc. Ing. Václav Lednický, CSc.
Study levelundergraduate or graduateRequirementCompulsory
Year1Semesterwinter
Study languageCzech
Year of introduction2011/2012Year of cancellation2012/2013
Intended for the facultiesEKFIntended for study typesBachelor
Instruction secured by
LoginNameTuitorTeacher giving lectures
LED30 doc. Ing. Václav Lednický, CSc.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Examination 3+0

Subject aims expressed by acquired skills and competences

This is an introductory course of teaching of the field and therefore the primary objective of study is to provide students with information on basic concepts, teach them to focus in the field, certain basic criteria used in the field and understand and appreciate the dominant definitions used in the field.

Teaching methods

Lectures
Individual consultations

Summary

A basic knowledge of tourism. The course is designed in the unity of two aspects: -tourism as an area of consumption, - tourism as an area of business opportunities and significant revenue factor.

Compulsory literature:

COOPER, Chris et al. Tourism: principles and practice. 4th ed. Harlow: Prentice Hall: Financial Times, 2008. ISBN 978-0-273-71126-1. HORNER, Susan a John SWARBROOKE. Business Travel and Tourism. Oxford: Butterworth-Heinemann, 2001. ISBN 0 7506 43927. PAGE, Stephen J. Tourism Management: An Introduction. 4th ed. Oxford: Butterworth-Heinemann, 2011. ISBN 978-0-08-096932-9.

Recommended literature:

HOLLOWAY, J. Christopher and Neil TAYLOR. The Business of Tourism. 7th ed. Harlow: Prentice Hall, 2009. ISBN 10:0-273-70161-4. MOWFORTH, Martin and Ian MUNT. Tourism and Sustainability: Development, Globalisation and New Tourism in the Third World. 3th ed. New York: Routledge, 2009. ISBN 13:978-0-415-41403-6.

Way of continuous check of knowledge in the course of semester

personal consultation

E-learning

Další požadavky na studenta

Knowledge management, marketing and tourism issues.

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

1. Characteristics of the contemporary era - developments and trends in globalization 2. The definition of tourism, development, history, historical figures 3. Types and the kinds of of tourism - the use of criteria, subjects of the objects of the tourism market 4. Tourism product - the definition, creation, species recovery 5. Services - general characteristics, properties, types 6. Accommodation services in tourism 7. Transport services in tourism 8. Catering and the refreshment services in tourism 9. Information Services 10. Tourist destination - definition, types, product management, marketing 11. Tourism Attractions - types, types, usage 12. Positive of the negative impacts of tourism in the economic, cultural, landscape, social. Breakdown according to the applicability in tourism - the criteria

Conditions for subject completion

Full-time form (validity from: 2011/2012 Winter semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Examination Examination 100  51
Mandatory attendence parzicipation:

Show history

Occurrence in study plans

Academic yearProgrammeField of studySpec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2012/2013 (B6208) Economics and Management P Czech Uherské Hradiště 1 Compulsory study plan
2011/2012 (B6208) Economics and Management P Czech Uherské Hradiště 1 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner