115-0309/04 – Tourism Foundations (ZCR)

Gurantor department	Department of Management	Credits	4
Subject guarantor	doc. Ing. Václav Lednický, CSc.	Subject version guarantor	doc. Ing. Václav Lednický, CSc.
Study level	undergraduate or graduate	Requirement	Compulsory
Year	1	Semester	winter
		Study language	Czech
Year of introduction	2011/2012	Year of cancellation	2012/2013
Intended for the faculties	EKF	Intended for study types	Bachelor

Instruction secured by
Login	Name	Tuitor	Teacher giving lectures
LED30	doc. Ing. Václav Lednický, CSc.

Extent of instruction for forms of study
Form of study	Way of compl.	Extent
Full-time	Examination	3+0

Subject aims expressed by acquired skills and competences

This is an introductory course of teaching of the field and therefore the primary objective of study is to provide students with information on basic concepts, teach them to focus in the field, certain basic criteria used in the field and understand and appreciate the dominant definitions used in the field.

Teaching methods

Lectures
Individual consultations

Summary

A basic knowledge of tourism. The course is designed in the unity of two aspects: -tourism as an area of consumption, - tourism as an area of business opportunities and significant revenue factor.

Compulsory literature:

COOPER, Chris et al. Tourism: principles and practice. 4th ed. Harlow: Prentice Hall: Financial Times, 2008. ISBN 978-0-273-71126-1. HORNER, Susan a John SWARBROOKE. Business Travel and Tourism. Oxford: Butterworth-Heinemann, 2001. ISBN 0 7506 43927. PAGE, Stephen J. Tourism Management: An Introduction. 4th ed. Oxford: Butterworth-Heinemann, 2011. ISBN 978-0-08-096932-9.

Recommended literature:

HOLLOWAY, J. Christopher and Neil TAYLOR. The Business of Tourism. 7th ed. Harlow: Prentice Hall, 2009. ISBN 10:0-273-70161-4. MOWFORTH, Martin and Ian MUNT. Tourism and Sustainability: Development, Globalisation and New Tourism in the Third World. 3th ed. New York: Routledge, 2009. ISBN 13:978-0-415-41403-6.

Way of continuous check of knowledge in the course of semester

personal consultation

E-learning

Other requirements

Knowledge management, marketing and tourism issues.

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

1. Characteristics of the contemporary era - developments and trends in globalization 2. The definition of tourism, development, history, historical figures 3. Types and the kinds of of tourism - the use of criteria, subjects of the objects of the tourism market 4. Tourism product - the definition, creation, species recovery 5. Services - general characteristics, properties, types 6. Accommodation services in tourism 7. Transport services in tourism 8. Catering and the refreshment services in tourism 9. Information Services 10. Tourist destination - definition, types, product management, marketing 11. Tourism Attractions - types, types, usage 12. Positive of the negative impacts of tourism in the economic, cultural, landscape, social. Breakdown according to the applicability in tourism - the criteria

Conditions for subject completion

Conditions for completion are defined only for particular subject version and form of study

Occurrence in study plans

Academic year	Programme	Branch/spec.	Spec.	Zaměření	Form	Study language	Tut. centre	Year	W	S	Type of duty
2012/2013	(B6208) Economics and Management				P	Czech	Uherské Hradiště	1			Compulsory	study plan
2011/2012	(B6208) Economics and Management				P	Czech	Uherské Hradiště	1			Compulsory	study plan

Occurrence in special blocks

Block name	Academic year	Form of study	Study language	Year	W	S	Type of block	Block owner

Assessment of instruction

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