115-0310/03 – Methodology of Guiding (MPČ)

Gurantor departmentDepartment of ManagementCredits3
Subject guarantorprof. RNDr. Arnošt Wahla, CSc.Subject version guarantorprof. RNDr. Arnošt Wahla, CSc.
Study levelundergraduate or graduateRequirementCompulsory
Study languageCzech
Year of introduction2010/2011Year of cancellation2011/2012
Intended for the facultiesEKFIntended for study typesBachelor
Instruction secured by
LoginNameTuitorTeacher giving lectures
ILC0001 Anonymizovaná Osoba
WAH0001 prof. RNDr. Arnošt Wahla, CSc.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit and Examination 2+1

Subject aims expressed by acquired skills and competences

- to know the legal guides - entrepreneur obligations - to be able to develop a route tours and excursions, - Ability to establish a program for the client's leisure time for stays - cognitive, relaxation, therapeutic, - Making sense of the guide's information sources - to be able to apply the rules of speech. - to deal with financial issues while traveling - vouchers, checks, money rates, calculation of prices of tours, etc.

Teaching methods



The course provides basic information on the work of tourist guide or an animator of the program in tourist establishments. This is a comprehensive look at the tourist guide's work practices .

Compulsory literature:

HORNER, Susan a John SWARBROOKE. Business Travel and Tourism. Oxford: Butterworth-Heinemann, 2001. ISBN 0 7506 43927. McLEAN, Donald and Daniel YODER. Issues in Recreation and Leisure: Ethical Decision Making. Champaign: Human Kinetics, 2005. ISBN 978-0736043991. VAR, Turgut and Clare GUNN. Tourism Planning: Basics, Concepts, Cases. 4th ed. New York: Routledge, 2002. ISBN 978-0415932691.

Recommended literature:

MARTINEZ, Homero. Dictionary for Air Travel and Tourism Activities: Over 7,100 terms on Airlines, Tourism, Hospitality, Cruises, Car Rentals, GDS, Geography, Climate, ... Business, Customs, and Organizations Subjects. Bloomington: IUniverse, 2008. ISBN 978-0595527090.

Way of continuous check of knowledge in the course of semester

case studies simulation


Other requirements



Subject has no prerequisities.


Subject has no co-requisities.

Subject syllabus:

1. TOURISM GUIDE Personality Guide. Category. Training (knowledge, skills). Profession guide 2. CIVIL AND PERSONALITY REQUIREMENTS FOR PERFORMANCE PROFESSION 3. EDUCATIONAL REQUIREMENTS Acquired geographical, topographical, cartographic, destination knowledge Acquired knowledge about the tourism attractions Acquired knowledge of the tourism infrastructure Acquired knowledge about the culture and history 4. PREREQUISITES Skills Skills in searching and using information resources categories Ability to orient oneself in space and time Ability to organize Ability to communicate 5. GUIDE - CONTRACTOR PRODUCTS TRAVEL AGENCIES IN SPACE AND TIME Implementation of cognitive and residential products Implementation of products according to modes of transport 6. GUIDE - SOLVER SITUATIONS IN SPACE AND TIME 6.1 Addressing the situation of persons and the collective 6.2 Solving the situation with carriers, trading partners, deal with emergency situations

Conditions for subject completion

Full-time form (validity from: 2010/2011 Winter semester, validity until: 2011/2012 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of pointsMax. počet pokusů
Exercises evaluation and Examination Credit and Examination 100 (100) 51
        Exercises evaluation Credit 45 (45) 23 3
                Exercises evaluation Other task type 45  23 3
        Examination Examination 55 (55) 28 3
                Written exam Written examination 44  23 3
                Oral exam Oral examination 11  0 3
Mandatory attendence participation:

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Conditions for subject completion and attendance at the exercises within ISP:

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Occurrence in study plans

Academic yearProgrammeBranch/spec.Spec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2011/2012 (B6208) Economics and Management P Czech Uherské Hradiště 1 Compulsory study plan
2010/2011 (B6208) Economics and Management P Czech Uherské Hradiště 1 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner

Assessment of instruction

2010/2011 Summer