115-0314/02 – Spa Services and Special Tourism Forms (LÁZ)

Gurantor department	Department of Management	Credits	3
Subject guarantor	doc. Ing. Václav Lednický, CSc.	Subject version guarantor	doc. Ing. Václav Lednický, CSc.
Study level	undergraduate or graduate	Requirement	Compulsory
Year	2	Semester	summer
		Study language	Czech
Year of introduction	2009/2010	Year of cancellation	2011/2012
Intended for the faculties	EKF	Intended for study types	Bachelor

Instruction secured by
Login	Name	Tuitor	Teacher giving lectures
LED30	doc. Ing. Václav Lednický, CSc.

Extent of instruction for forms of study
Form of study	Way of compl.	Extent
Full-time	Examination	2+0

Subject aims expressed by acquired skills and competences

- know the system of reception of clients at the spa, - be able to create high-quality spa program or a program for a specialized group of tourist according to their focus, - to be able to build business-agrotourist project, - have an idea of ensuring organization of congresses and conferences and be able to actively participate in these preparations.

Teaching methods

Lectures
Seminars
Individual consultations

Summary

Introduction to the special status of spa tourism, and new forms of leisure tourism. The study will provide the opportunity to gain professional knowledge for use in professional management positions specialized in spa and agrotourist, congress and eco tourist facilities.

Compulsory literature:

BLÜMLOVÁ, Dagmar et al. Čas zdravého ducha v zdravém těle: kapitoly z kulturních dějin přelomu 19. a 20. století. České Budějovice: Jihočeské muzeum v Českých Budějovicích, 2009. ISBN 978-80-87311-07-3. JANDOVÁ, Dobroslava. Balneologie. Praha: Grada, 2009. ISBN 978-80-247-2820-9. KAJLÍK, Vladimír et al. České lázně a lázeňství. Praha: MMR ČR, 2007. ISBN 978-80-239-9330-1. KNOP, Karel. et al. Lázeňství: Ekonomika a management. Praha: Grada Publishing, 1999. ISBN 80-7169-717-6. KOČÁREK, Eduard. Vědy o Zemi a medicína: vybrané kapitoly z lékařské geologie, geografické medicíny a balneografie. Praha: Karolinum, 2004. ISBN 80-246-0791-3. NĚMČANSKÝ, Milan. Agroturistika. Karviná: OPF SU, 1996. ISBN 80-85879-36-0. POUROVÁ, Marie. Agroturistika. Praha: Česká zemědělská univerzita v Praze, Provozně ekonomická fakulta ve vydavatelství Credit, 2002. ISBN 80-213-0965-2. STŘÍBRNÁ, Marie. Ekonomická efektivita podnikání v agroturistice. Praha: UZPI, 1997. ISBN 80-86153-36-1. Studijní informace zemědělská ekonomika č. 1/97 VYSKOTOVÁ, Jana. Fyzikální terapie a balneologie 1. Ostrava: Ostravská univerzita, 2011. ISBN 978-80-7368-834-9.

Recommended literature:

KOČÁREK, Eduard. Vědy o Zemi a medicína: vybrané kapitoly z lékařské geologie, geografické medicíny a balneografie. Praha: Karolinum, 2004. ISBN 80-246-0791-3.

Way of continuous check of knowledge in the course of semester

personal consultation

E-learning

Other requirements

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

1. Contemporary trends in tourism 2. Spa Treatment - definition, history, importance 3. A spa as a part of health and tourism 4. Wellness 5. Rural tourism - definition, types, possibilities 6. Agro-tourism, hunting, fishing, viticulture 7. Extreme sports 8. Incentive tourism 9. Water tourism - rivers, lakes, seas 10. Congress tourism - MICE system 11. Culinary tourism - Europe, World, Czech Republic - regions 12. Religious tourism, dark tourism, tourism militant, technical monuments

Conditions for subject completion

Full-time form (validity from: 2009/2010 Winter semester)

Task name	Type of task	Max. number of points (act. for subtasks)	Min. number of points	Max. počet pokusů
Examination	Examination	100 (100)	51	3
Written examination	Written examination	50	26	3
Oral examination	Oral examination	50	26	3

Mandatory attendence participation:

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Conditions for subject completion and attendance at the exercises within ISP:

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Occurrence in study plans

Academic year	Programme	Branch/spec.	Spec.	Form	Study language	Tut. centre	Year	Type of duty
2011/2012	(B6208) Economics and Management	(6501R006) Tourism Economics	(02) Tourism Economics	P	Czech	Uherské Hradiště	2	Choice-compulsory	study plan
2010/2011	(B6208) Economics and Management	(6501R006) Tourism Economics	(00) Tourism Economics	P	Czech	Uherské Hradiště	2	Compulsory	study plan
2010/2011	(B6208) Economics and Management	(6501R006) Tourism Economics	(02) Tourism Economics	P	Czech	Uherské Hradiště	2	Compulsory	study plan
2009/2010	(B6208) Economics and Management	(6501R006) Tourism Economics	(02) Tourism Economics	P	Czech	Uherské Hradiště	2	Compulsory	study plan

Occurrence in special blocks

Block name	Academic year	Form of study	Study language	Year	W	S	Type of block	Block owner

Assessment of instruction

2009/2010 Summer