115-0317/02 – Tourism Establishment Management (MZCR)

Gurantor departmentDepartment of ManagementCredits5
Subject guarantordoc. Ing. Václav Lednický, CSc.Subject version guarantordoc. Ing. Václav Lednický, CSc.
Study levelundergraduate or graduateRequirementCompulsory
Study languageCzech
Year of introduction2011/2012Year of cancellation2014/2015
Intended for the facultiesEKFIntended for study typesBachelor
Instruction secured by
LoginNameTuitorTeacher giving lectures
LED30 doc. Ing. Václav Lednický, CSc.
STE65 Ing. Zuzana Stefanovová, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit and Examination 3+1

Subject aims expressed by acquired skills and competences

- to be able to assess their potential for performance manager work, - be aware of the scope for the development of their personality, - to know the basic manager approaches and to be able to apply it in practice, - to be able to describe specifics of management in the various tourism facilities, - to know the tax issues in tourism - monitor the economic performance of tourist facilities, - evaluate the investment - to be able to participate in the formation of pricing policies of the organization

Teaching methods

Individual consultations


Introduction to the principles of accommodation and catering facilities and travel agencies, including the indication of trends in management applicable in tourism.

Compulsory literature:

HOLLOWAY, J. Christopher and Neil TAYLOR. The Business of Tourism. 7th ed. Harlow: Prentice Hall, 2009. ISBN 10:0-273-70161-4. PAGE, Stephen J. Tourism Management: An Introduction. 4th ed. Oxford: Butterworth-Heinemann, 2011. ISBN 978-0-08-096932-9. TESONE, Dana V. Principles of Management for the Hospitality Industry. Oxford: Butterworth-Heinemann, 2010. ISBN 978-1-85617-799-3. WALKER, John R. The Restaurant: From Concept to Operation. 6th ed. New Jersey: John Wiley, 2010. ISBN 978-0470626436.

Recommended literature:

MORRISON, Alastair. M. Hospitality and Travel Marketing. 4th. ed. New York: Delmar Cengage Learning, 2009. ISBN 978-1418016555.

Way of continuous check of knowledge in the course of semester

personal consultation


Další požadavky na studenta

Knowledge management and tourism issues.


Subject has no prerequisities.


Subject has no co-requisities.

Subject syllabus:

1. Accommodation facilities • creation and development of hotel industry and its role in tourism • classification of accommodation facilities, type of accommodation • organizational structure of accommodation facilities, coordination • hotel chains, groups of entrepreneurs 2. Catering and refreshments • the nature, importance, basic catering • typing caterers [Public and private dining] • prerequisites for business meals in the common [legal, economic, Knowledge, personality] • subject activity and position in the distribution process • equilibrium wage formation 3. Travel Agents • creation and development of travel agencies in the world and especially in our • Definition of travel agencies, travel agencies and their classification, basic equipment, travel agencies • subject activity and position in the distribution process • organizational structure of travel agencies, forms of cooperation • Business operations in the travel agencies 4. Principles of corporate governance • manager's personality, character and assumptions of managerial work • key management roles and activities of executive, management styles • basic management approaches and methods used in the management • personnel management, selection and training of workers in tourism 5. Financial Management in Tourism • characteristics of basic financial indicators • evaluation of investments, sources of financing • pricing policy in tourism, a system of discounts • Analysis and characterization of the flow of money management business tourism [Cash flow] • specifics of the tax and payment issues in tourism 6. Activity management in hotels • top management, quality of work, structure, duties • operational management-job, breakdown [reception, catering, accommodation part], obligations • technical management, job responsibilities, division • auxiliary operations 7. Activity management in restaurants • top management, quality of work, structure, duties • operational management-job, breakdown, duties • technical management, job responsibilities, division • characteristics of the activity of specialists in restaurants • organization and operation of its facilities 8. Management activities of travel agencies • Top-management job description, classification, duties • operational management-job, breakdown, duties • creation of own product [focus on the target segment, price range, promotion] • organization structure and operation of facilities • forms of cooperation and involvement in professional associations and unions 9. Principles of safety in tourism • security system and the accommodation and catering refreshments organizations • relationship management to the public as well as local authorities and executive bodies government • schemes [especially for travel agents] • fire precautions 10. Planning • types of plans by time, content, focus on the client segment • general principles of operational and tactical planning • principles of corporate strategy - a vision, goals, analysis, selection alternatives, implementation 11. Driving in unusual [little occurring] situations • Business negotiations [Rules tactics, preparation and conduct of the proceedings] • conflict resolution and crisis situations • organizational management in cases of significant changes 12. New trends in tourism facilities • accommodation in the future • changes in eating habits • changes in value of tourism, new client requests • changes in views on transport and leisure • new technologies

Conditions for subject completion

Full-time form (validity from: 2011/2012 Winter semester, validity until: 2014/2015 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Exercises evaluation and Examination Credit and Examination 100 (100) 51
        Exercises evaluation Credit 30  16
        Examination Examination 70  36
Mandatory attendence parzicipation:

Show history

Occurrence in study plans

Academic yearProgrammeField of studySpec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2014/2015 (B6208) Economics and Management (6501R006) Tourism Economics P Czech Uherské Hradiště 2 Compulsory study plan
2013/2014 (B6208) Economics and Management (6501R006) Tourism Economics P Czech Uherské Hradiště 2 Compulsory study plan
2013/2014 (B6208) Economics and Management (6501R006) Tourism Economics (02) Tourism Economics P Czech Uherské Hradiště 2 Compulsory study plan
2012/2013 (B6208) Economics and Management (6501R006) Tourism Economics (02) Tourism Economics P Czech Uherské Hradiště 2 Compulsory study plan
2011/2012 (B6208) Economics and Management (6501R006) Tourism Economics (02) Tourism Economics P Czech Uherské Hradiště 2 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner