115-0317/02 – Tourism Establishment Management (MZCR)
| Gurantor department | Department of Management | Credits | 5 |
| Subject guarantor | doc. Ing. Václav Lednický, CSc. | Subject version guarantor | doc. Ing. Václav Lednický, CSc. |
| Study level | undergraduate or graduate | Requirement | Compulsory |
| Year | 2 | Semester | winter |
| | Study language | Czech |
| Year of introduction | 2011/2012 | Year of cancellation | 2014/2015 |
| Intended for the faculties | EKF | Intended for study types | Bachelor |
Subject aims expressed by acquired skills and competences
- to be able to assess their potential for performance manager work,
- be aware of the scope for the development of their personality,
- to know the basic manager approaches and to be able to apply it in practice,
- to be able to describe specifics of management in the various tourism facilities,
- to know the tax issues in tourism
- monitor the economic performance of tourist facilities,
- evaluate the investment
- to be able to participate in the formation of pricing policies of the organization
Teaching methods
Lectures
Seminars
Individual consultations
Summary
Introduction to the principles of accommodation and catering facilities and
travel agencies, including the indication of trends in management
applicable in tourism.
Compulsory literature:
Recommended literature:
Way of continuous check of knowledge in the course of semester
personal consultation
E-learning
Other requirements
Knowledge management and tourism issues.
Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.
Subject syllabus:
1. Accommodation facilities
• creation and development of hotel industry and its role in tourism
• classification of accommodation facilities, type of accommodation
• organizational structure of accommodation facilities, coordination
• hotel chains, groups of entrepreneurs
2. Catering and refreshments
• the nature, importance, basic catering
• typing caterers [Public and private dining]
• prerequisites for business meals in the common [legal, economic,
Knowledge, personality]
• subject activity and position in the distribution process
• equilibrium wage formation
3. Travel Agents
• creation and development of travel agencies in the world and especially in our
• Definition of travel agencies, travel agencies and their classification, basic equipment, travel agencies
• subject activity and position in the distribution process
• organizational structure of travel agencies, forms of cooperation
• Business operations in the travel agencies
4. Principles of corporate governance
• manager's personality, character and assumptions of managerial work
• key management roles and activities of executive, management styles
• basic management approaches and methods used in the management
• personnel management, selection and training of workers in tourism
5. Financial Management in Tourism
• characteristics of basic financial indicators
• evaluation of investments, sources of financing
• pricing policy in tourism, a system of discounts
• Analysis and characterization of the flow of money management business tourism [Cash flow]
• specifics of the tax and payment issues in tourism
6. Activity management in hotels
• top management, quality of work, structure, duties
• operational management-job, breakdown [reception, catering, accommodation part], obligations
• technical management, job responsibilities, division
• auxiliary operations
7. Activity management in restaurants
• top management, quality of work, structure, duties
• operational management-job, breakdown, duties
• technical management, job responsibilities, division
• characteristics of the activity of specialists in restaurants
• organization and operation of its facilities
8. Management activities of travel agencies
• Top-management job description, classification, duties
• operational management-job, breakdown, duties
• creation of own product [focus on the target segment, price range,
promotion]
• organization structure and operation of facilities
• forms of cooperation and involvement in professional associations and unions
9. Principles of safety in tourism
• security system and the accommodation and catering refreshments organizations
• relationship management to the public as well as local authorities and executive bodies government
• schemes [especially for travel agents]
• fire precautions
10. Planning
• types of plans by time, content, focus on the client segment
• general principles of operational and tactical planning
• principles of corporate strategy - a vision, goals, analysis, selection alternatives, implementation
11. Driving in unusual [little occurring] situations
• Business negotiations [Rules tactics, preparation and conduct of the proceedings]
• conflict resolution and crisis situations
• organizational management in cases of significant changes
12. New trends in tourism facilities
• accommodation in the future
• changes in eating habits
• changes in value of tourism, new client requests
• changes in views on transport and leisure
• new technologies
Conditions for subject completion
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction