115-0326/01 – Tourism and Internet (CRI)

Gurantor departmentDepartment of ManagementCredits3
Subject guarantorIng. Martin Drastich, Ph.D., MBASubject version guarantorIng. Martin Drastich, Ph.D., MBA
Study levelundergraduate or graduate
Study languageCzech
Year of introduction2008/2009Year of cancellation2014/2015
Intended for the facultiesEKFIntended for study typesBachelor
Instruction secured by
LoginNameTuitorTeacher giving lectures
SIM0003 Ing. Martin Šimůnek
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit 1+2

Subject aims expressed by acquired skills and competences

- be able to create a mail account - installing the mail client to manage and work with it, - Be able to design your own web site - be able to create your own web site using simple tools - focus on Web sites of institutions involved in tourism, - the theoretical concept of a comprehensive information system solutions of the organization.

Teaching methods

Lectures
Seminars
Individual consultations

Summary

Providing basic information about usage of Internet in the Travel industry. The acquisition of basic skills and habits to create your own web pages.

Compulsory literature:

SHIH, Clara Chung-wai. The Facebook Era: Tapping Online Social Networks to Market, Sell, and Innovate. 2nd ed. Boston: Pearson Education, 2010. ISBN 978-0137085125.

Recommended literature:

HOLLOWAY, J. Christopher and Neil TAYLOR. The Business of Tourism. 7th ed. Harlow: Prentice Hall, 2009. ISBN 10:0-273-70161-4. PAGE, Stephen J. Tourism Management: An Introduction. 4th ed. Oxford: Butterworth-Heinemann, 2011. ISBN 978-0-08-096932-9.

Way of continuous check of knowledge in the course of semester

intermediate written test

E-learning

Další požadavky na studenta

Basic knowledge of management and the tourism economy, computer skills.

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

1. Information - Information, their importance, preservation - Availability of information - Information society 2. Information Systems - Science - Basic concepts of computer science - Overview of information systems 3. Worldwide Internet - Past and Present - Internet options 4. Connecting to the Internet - Technology - Setting up your own account - Mailboxes 5. Internet in the company - generally 6. Websites 1 - Clarification of terms - Category sites - Purpose 7. Websites 2 - Focus on sites - Search engine - Categorization of pages - An interesting site for us and the world. 8. Websites 3 - WWW world tourism - Specifics of the site in tourism - Categories and suitability of their use - Practical examples 9. Internet in the company, working in the tourism 10. Own website - Options to create a simple page - Programs for PC - Use of standard office programs - Freeware and shareware programs - practical downloading from the Internet and installation - Professional tools for creating pages 11. "Professional" site, or solution of the entire information system in the company of tourism 12. Cornerstones of the solution 13. Problem analysis 14. Links to information systems, resources, inputs and outputs 15. Search solvers 16. Any contractual relationships 17. Schedule solution 18. Create products 19. Testing the functionality and information "correct" before the introduction into service 20. Transmission of the finished product, or functional parts 21. Provision and operation of the product 22. Service and system development

Conditions for subject completion

Conditions for completion are defined only for particular subject version and form of study

Occurrence in study plans

Academic yearProgrammeField of studySpec.FormStudy language Tut. centreYearWSType of duty
2014/2015 (B6208) Economics and Management (6501R006) Tourism Economics P Czech Uherské Hradiště 3 Compulsory study plan
2013/2014 (B6208) Economics and Management (6501R006) Tourism Economics P Czech Uherské Hradiště 3 Compulsory study plan
2013/2014 (B6208) Economics and Management (6501R006) Tourism Economics (02) Tourism Economics P Czech Uherské Hradiště 3 Compulsory study plan
2012/2013 (B6208) Economics and Management (6501R006) Tourism Economics (02) Tourism Economics P Czech Uherské Hradiště 3 Compulsory study plan
2011/2012 (B6208) Economics and Management (6501R006) Tourism Economics (02) Tourism Economics P Czech Uherské Hradiště 3 Compulsory study plan
2010/2011 (B6208) Economics and Management (6501R006) Tourism Economics (00) Tourism Economics P Czech Uherské Hradiště 3 Compulsory study plan
2010/2011 (B6208) Economics and Management (6501R006) Tourism Economics (02) Tourism Economics P Czech Uherské Hradiště 3 Compulsory study plan
2009/2010 (B6208) Economics and Management (6501R006) Tourism Economics (02) Tourism Economics P Czech Uherské Hradiště 3 Compulsory study plan
2008/2009 (B6208) Economics and Management (6501R006) Tourism Economics (02) Tourism Economics P Czech Uherské Hradiště 3 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner