115-0346/01 – Touristic Destination´s Management (MTD)

Gurantor departmentDepartment of ManagementCredits3
Subject guarantordoc. Ing. Václav Lednický, CSc.Subject version guarantordoc. Ing. Václav Lednický, CSc.
Study levelundergraduate or graduateRequirementCompulsory
Year3Semestersummer
Study languageCzech
Year of introduction2010/2011Year of cancellation2014/2015
Intended for the facultiesEKFIntended for study typesBachelor
Instruction secured by
LoginNameTuitorTeacher giving lectures
LED30 doc. Ing. Václav Lednický, CSc.
STE65 Ing. Zuzana Stefanovová, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit and Examination 2+1

Subject aims expressed by acquired skills and competences

The course provides an opportunity to familiarize students with the knowledge and principles of tourism management in the territorial unit known as tourist destination. Students also gain basic information about the relationship of tourism and socio-economic structure of the specific areas and tourism benefits for the region.

Teaching methods

Lectures
Tutorials

Summary

The subject basis represents understanding that a tourist destination means not only tourism product, but also the organizational unit of tourism. It is therefore necessary to focus only on overcoming the problems of marketing in the tourist destination and realize the role of management itself a tourist destination. At the same time there is a possibility not to use common management approaches, but also focus on cooperation with the bodies of public administration.

Compulsory literature:

KOZAK, Metin and Seyhmus BALOGLU. Managing and Marketing Tourist Destinations: Strategies to Gain a Competitive Edge (Routledge Advances in Tourism). New York: Routledge, 2010. ISBN 978-0415991711. PONTOS, Angelos. How can demographics predict tourists' choices?: An analysis of destination choice and environmental implications in Europe. Saarbrücken: LAMBERT Academic Publishing, 2011. ISBN 978-3845433684.

Recommended literature:

WORLD TOURISM ORGANIZATION. Indicators of Sustainable Development for Tourism Destinations. Madrid: WTO, 2004. ISBN 978-9284407262.

Way of continuous check of knowledge in the course of semester

Continuous written test

E-learning

Other requirements

Knowledge of management and marketing, general cultural and historical overview, the ability to search information sources.

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

1. Introduction - acquainted with the importance of tourism, fundamental concepts and literature. 2. Defining a of the tourist destination, its characteristics and its significance and importance. 3. Analysis of the impact of tourism on the territorial unit in terms of economic, social, cultural, development, devastating. 4. The nature of relations entrepreneurs in tourism in a tourist destination, links and cooperation with the authorities and public sector organizations (government and local government), characteristics of business entities in the destination - with a predominance of small and medium-sized enterprises 5. The principles of establishing and managing of the tourist destinations, creating the type of cross-border of the tourist destinations 6. Basic managerial functions and their role in management of of the tourist destinations 7. Specific management functions useful in the management of of the tourist destinations - the PPP method, procedures, partnerships, creation of clusters. 8. Strategy of the tourist destinations 9. Marketing of the tourist destinations 10. Basic characteristics of the landscape and its types and use of tourism - an urban landscape, countryside, devastated areas, protected landscape areas and national parks. 11. Methods of spatial planning.

Conditions for subject completion

Full-time form (validity from: 2010/2011 Winter semester, validity until: 2014/2015 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of pointsMax. počet pokusů
Exercises evaluation and Examination Credit and Examination 100 (100) 51
        Exercises evaluation Credit 40  21 3
        Examination Examination 60  31 3
Mandatory attendence participation:

Show history

Conditions for subject completion and attendance at the exercises within ISP:

Show history

Occurrence in study plans

Academic yearProgrammeBranch/spec.Spec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2014/2015 (B6208) Economics and Management (6501R006) Tourism Economics P Czech Uherské Hradiště 3 Compulsory study plan
2013/2014 (B6208) Economics and Management (6501R006) Tourism Economics P Czech Uherské Hradiště 3 Compulsory study plan
2013/2014 (B6208) Economics and Management (6501R006) Tourism Economics (02) Tourism Economics P Czech Uherské Hradiště 3 Compulsory study plan
2012/2013 (B6208) Economics and Management (6501R006) Tourism Economics (02) Tourism Economics P Czech Uherské Hradiště 3 Compulsory study plan
2011/2012 (B6208) Economics and Management (6501R006) Tourism Economics (02) Tourism Economics P Czech Uherské Hradiště 3 Compulsory study plan
2010/2011 (B6208) Economics and Management (6501R006) Tourism Economics (00) Tourism Economics P Czech Uherské Hradiště 3 Choice-compulsory study plan
2010/2011 (B6208) Economics and Management (6501R006) Tourism Economics (02) Tourism Economics P Czech Uherské Hradiště 3 Choice-compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner

Assessment of instruction

Předmět neobsahuje žádné hodnocení.