115-0346/01 – Touristic Destination´s Management (MTD)
Gurantor department | Department of Management | Credits | 3 |
Subject guarantor | doc. Ing. Václav Lednický, CSc. | Subject version guarantor | doc. Ing. Václav Lednický, CSc. |
Study level | undergraduate or graduate | Requirement | Compulsory |
Year | 3 | Semester | summer |
| | Study language | Czech |
Year of introduction | 2010/2011 | Year of cancellation | 2014/2015 |
Intended for the faculties | EKF | Intended for study types | Bachelor |
Subject aims expressed by acquired skills and competences
The course provides an opportunity to familiarize students with the knowledge and principles of tourism management in the territorial unit known as tourist destination. Students also gain basic information about the relationship of tourism and socio-economic structure of the specific areas and tourism benefits for the region.
Teaching methods
Lectures
Tutorials
Summary
The subject basis represents understanding that a tourist destination means not only tourism product, but also the organizational unit of tourism. It is therefore necessary to focus only on overcoming the problems of marketing in the tourist destination and realize the role of management itself a tourist destination. At the same time there is a possibility not to use common management approaches, but also focus on cooperation with the bodies of public administration.
Compulsory literature:
Recommended literature:
Way of continuous check of knowledge in the course of semester
Continuous written test
E-learning
Other requirements
Knowledge of management and marketing, general cultural and historical overview, the ability to search information sources.
Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.
Subject syllabus:
1. Introduction - acquainted with the importance of tourism, fundamental concepts and literature.
2. Defining a of the tourist destination, its characteristics and its significance and importance.
3. Analysis of the impact of tourism on the territorial unit in terms of economic, social, cultural, development, devastating.
4. The nature of relations entrepreneurs in tourism in a tourist destination, links and cooperation with the authorities and public sector organizations (government and local government), characteristics of business entities in the destination - with a predominance of small and medium-sized enterprises
5. The principles of establishing and managing of the tourist destinations, creating the type of cross-border of the tourist destinations
6. Basic managerial functions and their role in management of of the tourist destinations
7. Specific management functions useful in the management of of the tourist destinations - the PPP method, procedures, partnerships, creation of clusters.
8. Strategy of the tourist destinations
9. Marketing of the tourist destinations
10. Basic characteristics of the landscape and its types and use of tourism - an urban landscape, countryside, devastated areas, protected landscape areas and national parks.
11. Methods of spatial planning.
Conditions for subject completion
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction
Předmět neobsahuje žádné hodnocení.