115-0360/05 – Special Seminar (SPECSEM)

Gurantor departmentDepartment of ManagementCredits3
Subject guarantordoc. Ing. Petra Horváthová, Ph.D.Subject version guarantordoc. RNDr. Irena Durdová, Ph.D.
Study levelundergraduate or graduateRequirementCompulsory
Study languageCzech
Year of introduction2011/2012Year of cancellation
Intended for the facultiesEKFIntended for study typesFollow-up Master, Master
Instruction secured by
LoginNameTuitorTeacher giving lectures
DUR45 doc. RNDr. Irena Durdová, Ph.D.
JAK30 PaedDr. Zlatava Jakubšová, Ph.D.
NOV85 Doc. PhDr. Ing. Jan Novotný, CSc.
NO112 doc. Ing. Jiří Novotný, CSc.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit 0+2

Subject aims expressed by acquired skills and competences

1.To contact the organization chosen for the diploma thesis. 2.To collect information about the organization. 3.To define the problem to be solved in the diploma thesis. 4.To outline the diploma thesis topic. 5.To summarize the methodology used in the diploma thesis. 6.To learn methods and rules for successful writing.

Teaching methods

Individual consultations


The aim of the subject is to prepare a professional and methodical bacground for the choice of the topic and successful completion of the diploma thesis in accordance with the topics listed. The student is trying to find a subject for the diploma thesis. Due to the different focus of diploma thesis topics and the specificity of the conditions of the individual solutions, the seminar takes place in the form of individual consultations according to the student's needs. Students learn to define the subject of research, orient themselves in information sources, carry out literary research, formulate the aim of the work and the expected results of the work. One of the results of the special seminar is the preliminary design of the topic of the diploma thesis and outline of the methodology of its solution.

Compulsory literature:

MALHOTRA, N. K., D. F. BIRKS and P. WILLS. Marketing Research. An Applied Approach. 4th ed. New Jersey: Prentice Hall, 2012. 1037 p. ISBN 978-0-273-72585-5. CLOW, Kenneth E. and Karen E. JAMES. Essentials of Marketing Research: Putting Research into Practice. Los Angeles: SAGE, 2014. 497 p. ISBN 978-1-4129-9130-8. SILVERMAN, David. Qualitative Research. 4th ed. Los Angeles: SAGE, 2016. 457 p. ISBN 978-1-4739-1657-9.

Recommended literature:

Recommended literature is individual based on solved topics of diploma theses.

Way of continuous check of knowledge in the course of semester


Další požadavky na studenta

Knowledge from of all completed courses.


Subject has no prerequisities.


Subject has no co-requisities.

Subject syllabus:

1st Introduction to the diploma seminars * Purpose of this diploma seminar. * Purpose of the thesis, and requests for it. 2nd Types of thesis and topic selection. Cognitive-intervention cycle as basic framework for establishing access to the chosen topic. 3rd Thesis project and work plan. 4th Layout and Structure of the thesis. 5th Search and excerpted the relevant literature. 6th Refining thesis topic * Survey of analytical work. * The wording of questions, research problems and hypotheses. * partial study. 7th The methodology for obtaining and evaluating documentation and data collection. * Quantitative Analysis. * Qualitative analysis. 8th The methodology for solving design problems. 9th Creative approaches to designing and writing the thesis. * Work with text. 10th Writing a thesis. Writing style. 11th Finalization and Presentation of the thesis. * References to literature and sources, quotes. * The layout, tables, pictures, charts. 12th Difficulties and barriers of the thesis. 13th The defense of the thesis.

Conditions for subject completion

Full-time form (validity from: 2011/2012 Winter semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Exercises evaluation Credit 85 (85) 85
        Exercises evaluation Other task type 85  85
Mandatory attendence parzicipation:

Show history

Occurrence in study plans

Academic yearProgrammeField of studySpec.FormStudy language Tut. centreYearWSType of duty
2011/2012 (N6208) Economics and Management (6208T101) Sports Management P Czech Ostrava 1 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner