115-0361/02 – Strategic Management (STRMG)
| Gurantor department | Department of Management | Credits | 4 |
| Subject guarantor | prof. Ing. Petra Horváthová, Ph.D., MBA | Subject version guarantor | Ing. Viktorie Janečková, Ph.D. |
| Study level | undergraduate or graduate | Requirement | Choice-compulsory |
| Year | 5 | Semester | winter |
| | Study language | Czech |
| Year of introduction | 2005/2006 | Year of cancellation | 2012/2013 |
| Intended for the faculties | EKF | Intended for study types | Follow-up Master |
Subject aims expressed by acquired skills and competences
1. Define the basic concepts of strategic management with a simultaneous application of the principles of strategic thinking.
2. Determine the mission of the organization, formulate the mission, vision, goals and philosophy of the organization.
3. Apply the methods of strategic analysis to describe and evaluate the external and internal environment of an organization.
4. Predict the future evolution of the business environment with the formulation and evaluation for the implementation of appropriate strategic alternatives.
5. Assess the risks and effects of strategy implementation, evaluating the results of a strategic review.
Teaching methods
Lectures
Tutorials
Field trip
Teaching by an expert (lecture or tutorial)
Summary
The aim of the course is to to introduce students with the basic concepts and principles of strategic management. Students are encouraged to learn the principles and use of strategic thinking. With the help of case studies, based on business practice, applied methods of strategic analysis and assess the status and trends of the external and internal environment of the organization. Students should understand not only the need to identify competitive advantages in the organization, but also the importance of complying development organization with the development of the business environment. These findings provide the basis for understanding the various types of content strategy and principles of strategic decision-making. After completing the course, students should be able to think through each part of the strategy implementation, to assess the risks and set up a system of strategic control.
Compulsory literature:
Recommended literature:
Additional study materials
Way of continuous check of knowledge in the course of semester
case studies
E-learning
Other requirements
Knowledge management, business economics, financial management and marketing.
Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.
Subject syllabus:
1st Importance, status and basic concepts of strategic management
- Philosophy of strategic management.
- The principles of strategic thinking.
- Basic form of strategic decision making.
2nd Forecasting methods, the importance of forecasts, the basic trends are currently
- Techniques of forecasting.
- Accuracy of forecasts and their information value.
- Trends and developments today.
3rd Principles of strategic management, strategy-making process models
- Breakdown of strategic actions and their significance.
- Characteristics and continuity of policy practice.
4th The mission of the company, corporate objectives, vision, business philosophy
- Components of strategic planning.
- Definitions.
- Interest groups in strategic management.
5th Analysis of the external environment
- STEP-analysis.
- SWOT-analysis, space-analysis - part of the external environment.
- Porter's model.
- Strategic Map.
6th Internal environment analysis
- Analysis of high profile business.
- Portfolio analysis.
- SWOT-analysis, space-analysis - part of the internal environment.
7th Financial analysis and financial planning within the corporate strategy
- Objectives.
- Forms of financial analysis.
- Financial and business objectives of monetary policy.
8th The method of selecting the type of strategies (procedures, methods)
- Typing strategies.
- Status of strategic business entities within the system of strategic
management.
- Outline of strategic approaches.
9th Implementation strategies - steps
- The importance of strategy implementation.
- Management of strategic change.
- Monitoring the achievement of the planned changes.
10th Functional strategies
- Complex nature of the strategy.
- Distribution strategies.
- Local strategic planning.
11th Risk and crisis in terms of company strategy
- Basic types of stress strategies.
- Support (general) principles for how to resolve the crisis.
- Forms save the company.
12th Current management approaches as part of strategic management
- Basic approaches in management.
- Information Management.
- Trends in organizational cultures.
13th The innovation process and innovation strategy
- Sources of innovative ideas and approaches.
- Features an innovative strategy.
14th The strategy of multinational and transnational companies in terms of
increasing globalization
- Porter's competitive diamond.
- Organizational structure.
Conditions for subject completion
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction