115-0361/03 – Strategic Management (STRMG)

Gurantor departmentDepartment of ManagementCredits4
Subject guarantordoc. Ing. Petra Horváthová, Ph.D.Subject version guarantorIng. Viktorie Janečková, Ph.D.
Study levelundergraduate or graduateRequirementChoice-compulsory
Study languageCzech
Year of introduction2011/2012Year of cancellation2012/2013
Intended for the facultiesEKFIntended for study typesFollow-up Master
Instruction secured by
LoginNameTuitorTeacher giving lectures
JAN02 Ing. Viktorie Janečková, Ph.D.
MAT073 Ing. Lucja Matusiková, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit 3+2

Subject aims expressed by acquired skills and competences

1.To define basic notions of strategic management area. 2.To adopt and use principles of strategic thinking. 3.To set mission of organization, to formulate messages, visions, targets and philosophy of organization. 4.To apply strategic analysis methods and using it to inscribe and evaluate external and internal environment of organization. 5.To identify competitive advantage of organization. 6.To predict prospective progress of entrepreneurial environment. 7.To formulate parallel strategic alternatives. 8.To evaluate designed strategies and to resolve optimal one. 9.To design and work through the plan of implementation of chosen strategy. 10.To judge risks and effects of implementation of strategy and to evaluate results of strategic check.

Teaching methods



The aim of the course is to to introduce students with the basic concepts and principles of strategic management. Students are encouraged to learn the principles and use of strategic thinking. With the help of case studies, based on business practice, applied methods of strategic analysis and assess the status and trends of the external and internal environment of the organization. Students should understand not only the need to identify competitive advantages in the organization, but also the importance of complying development organization with the development of the business environment. These findings provide the basis for understanding the various types of content strategy and principles of strategic decision-making. After completing the course, students should be able to think through each part of the strategy implementation, to assess the risks and set up a system of strategic control.

Compulsory literature:

GRANT, Robert M. Contemporary strategy analysis: text and cases. 9th ed. Chichester: Wiley, 2016. 776 s. ISBN 9781119120841. JOHNSON, Gerry, Richard WHITTINGTON a Kevan SCHOLES. Exploring strategy. 11th ed. New York: Pearson, 2017. 828 s. ISBN 978-1292145129. MINTZBERG, Henry. The strategy process: concepts, contexts, cases. 5th ed. New York: Pearson Education, 2013. 489 s. ISBN 978-027-3716-280.

Recommended literature:

BRAGG, Steven M. Financial analysis: a business decision guide. 3rd ed. Centennial: Accounting Tools, 2017. 332 s. ISBN 978-1-938910-96-8. KOTLER, Philip a Kevin Lane KELLER. Marketing management. 15th ed. Boston: Pearson, 2016. 832 s. ISBN 978-0133856460. THOMPSON, John, Jonathan M. SCOTT a Frank MARTIN. Strategic management: awareness and change. 7th ed. London: Cengage Learning, 2014. 648 s. ISBN 978-1-4080-6402-3.

Way of continuous check of knowledge in the course of semester

case studies


Other requirements

Knowledge management, business economics, financial management and marketing.


Subject has no prerequisities.


Subject has no co-requisities.

Subject syllabus:

1. Importance, status and basic concepts of strategic management - Philosophy of strategic management. - The principles of strategic thinking. - Basic form of strategic decision making. 2. Forecasting methods, the importance of forecasts, the basic trends are currently - Techniques of forecasting. - Accuracy of forecasts and their information value. - Trends and developments today. 3. Principles of strategic management, strategy-making process models - Breakdown of strategic actions and their significance. - Characteristics and continuity of policy practice. 4. The mission of the company, corporate objectives, vision, business philosophy - Components of strategic planning. - Definitions. - Interest groups in strategic management. 5. Analysis of the external environment - STEP-analysis. - SWOT-analysis, space-analysis - part of the external environment. - Porter's model. - Strategic Map. 6. Internal environment analysis - Analysis of high profile business. - Portfolio analysis. - SWOT-analysis, space-analysis - part of the internal environment. 7. Financial analysis and financial planning within the corporate strategy - Objectives. - Forms of financial analysis. - Financial and business objectives of monetary policy. 8. The method of selecting the type of strategies (procedures, methods) - Typing strategies. - Status of strategic business entities within the system of strategic management. - Outline of strategic approaches. 9. Implementation strategies - steps - The importance of strategy implementation. - Management of strategic change. - Monitoring the achievement of the planned changes. 10. Functional strategies - Complex nature of the strategy. - Distribution strategies. - Local strategic planning. 11. Risk and crisis in terms of company strategy - Basic types of stress strategies. - Support (general) principles for how to resolve the crisis. - Forms save the company. 12. Current management approaches as part of strategic management - Basic approaches in management. - Information Management. - Trends in organizational cultures. 13. The innovation process and innovation strategy - Sources of innovative ideas and approaches. - Features an innovative strategy. 14. The strategy of multinational and transnational companies in terms of increasing globalization - Porter's competitive diamond. - Organizational structure.

Conditions for subject completion

Full-time form (validity from: 2011/2012 Winter semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Exercises evaluation Credit 85 (85) 85
        Exercises evaluation Project 85  85
Mandatory attendence parzicipation:

Show history

Occurrence in study plans

Academic yearProgrammeField of studySpec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2012/2013 (N6202) Economic Policy and Administration (6202T010) Finance (00) Finance P Czech Ostrava 2 Choice-compulsory study plan
2011/2012 (N6202) Economic Policy and Administration (6210T004) European Integration (00) European Integration P Czech Ostrava Choice-compulsory study plan
2011/2012 (N6202) Economic Policy and Administration (6202T010) Finance (00) Finance P Czech Ostrava 2 Choice-compulsory study plan

Occurrence in special blocks

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