115-0361/04 – Strategic Management (STRMG)

Gurantor department	Department of Management	Credits	5
Subject guarantor	prof. Ing. Petra Horváthová, Ph.D., MBA	Subject version guarantor	prof. Ing. Petra Horváthová, Ph.D., MBA
Study level	undergraduate or graduate	Requirement	Compulsory
Year	1	Semester	winter
		Study language	Czech
Year of introduction	2013/2014	Year of cancellation
Intended for the faculties	EKF	Intended for study types	Follow-up Master

Instruction secured by
Login	Name	Tuitor	Teacher giving lectures
HAS70	prof. Ing. Petra Horváthová, Ph.D., MBA
MAT073	Ing. Lucja Matusiková, Ph.D.
ZEL089	Ing. Kateřina Stanovská, Ph.D.

Extent of instruction for forms of study
Form of study	Way of compl.	Extent
Full-time	Credit and Examination	2+2

Subject aims expressed by acquired skills and competences

1. Define the basic concepts of strategic management with a simultaneous application of the principles of strategic thinking. 2. Determine the mission of the organization, formulate the mission, vision, goals and philosophy of the organization. 3. Apply the methods of strategic analysis to describe and evaluate the external and internal environment of an organization. 4. Predict the future evolution of the business environment with the formulation and evaluation for the implementation of appropriate strategic alternatives. 5. Assess the risks and effects of strategy implementation, evaluating the results of a strategic review.

Teaching methods

Lectures
Tutorials

Summary

The aim of the course is to to introduce students with the basic concepts and principles of strategic management. Students are encouraged to learn the principles and use of strategic thinking. With the help of case studies, based on business practice, applied methods of strategic analysis and assess the status and trends of the external and internal environment of the organization. Students should understand not only the need to identify competitive advantages in the organization, but also the importance of complying development organization with the development of the business environment. These findings provide the basis for understanding the various types of content strategy and principles of strategic decision-making. After completing the course, students should be able to think through each part of the strategy implementation, to assess the risks and set up a system of strategic control.

Compulsory literature:

MOR BARAK, Michalle E. Managing Diversity Toward a Globally Inclusive Workplace. 5th ed. Thousand Oaks: SAGE Publications, 2022. ISBN 978-1-5443-3307-6. LYNCH, Richard. Strategic Management. London: Sage Publication, 2021. ISBN 978-1-5297-5825-2. ROTHAERMEL, Frank T. ISE Strategic Management: Concepts. 5th ed. New York: McGraw-Hill Education, 2021. ISBN 978-1-2605-7123-3.

Recommended literature:

DESS, Gregory. ISE Strategic Management: Text And Cases. 11th ed. New York: McGraw-Hill Education, 2023. ISBN 978-1-2662-0046-5. MATHIESON, David F. Strategic Management: A Competitive Advantage Approach, Concepts and Cases. 17th ed. New York: Person, 2022. ISBN 978-129-24-4140-5. THOMPSON, John; SCOTT, Jonathan M. a MARTIN, Frank. Strategic management: awareness and change. 9th ed. London: Cengage Learning, 2019. ISBN 978-1473767423.

Way of continuous check of knowledge in the course of semester

Zápočet - zpracování a obhajoba semestrálního projektu Zkouška - kombinovaná (písemná a ústní)

E-learning

Other requirements

Knowledge management, business economics, financial management and marketing.

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

1. Basic trends of contemporary society development and principles of strategic thinking. 2. Elements of strategic intent - vision, mission, goals and values. 3. Methods of external strategic analysis. 4. Internal Strategic Analysis Methods. 5. Financial analysis. 6. Mixed methods of strategic analysis. 7. Typology of strategies. 8. Prognosis. 9. Strategy and Risk. 10. Strategy implementation. 11. Strategic control, Balanced Scorecard. 12. Crisis Management and Innovative Business Activities. 13. Specific forms of strategic cooperation in the global environment. 14. Current trends in strategic management.

Conditions for subject completion

Full-time form (validity from: 2019/2020 Winter semester)

Task name	Type of task	Max. number of points (act. for subtasks)	Min. number of points	Max. počet pokusů
Exercises evaluation and Examination	Credit and Examination	100 (100)	51
Exercises evaluation	Credit	20 (20)	11
Seminární práce a její obhajoba	Semestral project	20	11
Examination	Examination	80 (80)	40	3
Kombinovaná - písemná a ústní	Other task type	80	40	3

Mandatory attendence participation: Attendance at lectures is recommended. Scope of compulsory attendance at seminars - 80%.

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Conditions for subject completion and attendance at the exercises within ISP: Participation in the exercises is not required. The student must meet the course graduation requirements - credit and exam.

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Occurrence in study plans

Academic year	Programme	Branch/spec.	Spec.	Zaměření	Form	Study language	Tut. centre	Year	Type of duty
2024/2025	(N0414A050001) Marketing and Business			OB	P	Czech	Ostrava	1	Compulsory	study plan
2023/2024	(N0414A050001) Marketing and Business			OB	P	Czech	Ostrava	1	Compulsory	study plan
2022/2023	(N0414A050001) Marketing and Business			OB	P	Czech	Ostrava	1	Compulsory	study plan
2021/2022	(N0414A050001) Marketing and Business			OB	P	Czech	Ostrava	1	Compulsory	study plan
2020/2021	(N6209) Systems Engineering and Informatics	(6209T017) Informatics in Economics			P	Czech	Ostrava	2	Compulsory	study plan
2020/2021	(N0414A050001) Marketing and Business			OB	P	Czech	Ostrava	1	Compulsory	study plan
2019/2020	(N6209) Systems Engineering and Informatics	(6209T017) Informatics in Economics			P	Czech	Ostrava	2	Compulsory	study plan
2019/2020	(N6208) Economics and Management	(6208T062) Marketing and Business			P	Czech	Ostrava	1	Compulsory	study plan
2018/2019	(N6208) Economics and Management	(6208T037) Management			P	Czech	Ostrava	1	Compulsory	study plan
2018/2019	(N6208) Economics and Management	(6208T011) Economics and Law in Business			P	Czech	Ostrava	1	Compulsory	study plan
2018/2019	(N6209) Systems Engineering and Informatics	(6209T017) Informatics in Economics			P	Czech	Ostrava	2	Compulsory	study plan
2018/2019	(N6208) Economics and Management	(6208T020) Business Economics			P	Czech	Ostrava	1	Compulsory	study plan
2018/2019	(N6208) Economics and Management	(6208T062) Marketing and Business			P	Czech	Ostrava	1	Compulsory	study plan
2017/2018	(N6208) Economics and Management	(6208T011) Economics and Law in Business			P	Czech	Ostrava	1	Compulsory	study plan
2017/2018	(N6208) Economics and Management	(6208T037) Management			P	Czech	Ostrava	1	Compulsory	study plan
2017/2018	(N6209) Systems Engineering and Informatics	(6209T017) Informatics in Economics			P	Czech	Ostrava	2	Compulsory	study plan
2017/2018	(N6208) Economics and Management	(6208T020) Business Economics			P	Czech	Ostrava	1	Compulsory	study plan
2017/2018	(N6208) Economics and Management	(6208T062) Marketing and Business			P	Czech	Ostrava	1	Compulsory	study plan
2016/2017	(N6208) Economics and Management	(6208T011) Economics and Law in Business			P	Czech	Ostrava	1	Compulsory	study plan
2016/2017	(N6208) Economics and Management	(6208T020) Business Economics			P	Czech	Ostrava	1	Compulsory	study plan
2016/2017	(N6208) Economics and Management	(6208T037) Management			P	Czech	Ostrava	1	Compulsory	study plan
2016/2017	(N6208) Economics and Management	(6208T062) Marketing and Business			P	Czech	Ostrava	1	Compulsory	study plan
2016/2017	(N6209) Systems Engineering and Informatics	(6209T025) System Engineering and Informatics			P	Czech	Ostrava	2	Compulsory	study plan
2015/2016	(N6208) Economics and Management	(6208T020) Business Economics			P	Czech	Ostrava	1	Compulsory	study plan
2015/2016	(N6209) Systems Engineering and Informatics	(6209T025) System Engineering and Informatics			P	Czech	Ostrava	2	Compulsory	study plan
2015/2016	(N6208) Economics and Management	(6208T011) Economics and Law in Business			P	Czech	Ostrava	1	Compulsory	study plan
2015/2016	(N6208) Economics and Management	(6208T037) Management			P	Czech	Ostrava	1	Compulsory	study plan
2015/2016	(N6208) Economics and Management	(6208T062) Marketing and Business			P	Czech	Ostrava	1	Compulsory	study plan
2014/2015	(N6208) Economics and Management	(6208T062) Marketing and Business			P	Czech	Ostrava	1	Compulsory	study plan
2014/2015	(N6208) Economics and Management	(6208T020) Business Economics			P	Czech	Ostrava	1	Compulsory	study plan
2014/2015	(N6208) Economics and Management	(6208T037) Management			P	Czech	Ostrava	1	Compulsory	study plan
2014/2015	(N6208) Economics and Management	(6208T011) Economics and Law in Business			P	Czech	Ostrava	1	Compulsory	study plan
2014/2015	(N6209) Systems Engineering and Informatics	(6209T025) System Engineering and Informatics			P	Czech	Ostrava	2	Compulsory	study plan
2013/2014	(N6208) Economics and Management	(6208T037) Management			P	Czech	Ostrava	1	Compulsory	study plan
2013/2014	(N6208) Economics and Management	(6208T037) Management	(00) Management		P	Czech	Ostrava	1	Compulsory	study plan
2013/2014	(N6208) Economics and Management	(6208T011) Economics and Law in Business			P	Czech	Ostrava	2	Compulsory	study plan
2013/2014	(N6208) Economics and Management	(6208T062) Marketing and Business			P	Czech	Ostrava	1	Compulsory	study plan
2013/2014	(N6208) Economics and Management	(6208T062) Marketing and Business	(01) Marketing and Business		P	Czech	Ostrava	1	Compulsory	study plan
2013/2014	(N6208) Economics and Management	(6208T020) Business Economics			P	Czech	Ostrava	1	Compulsory	study plan
2013/2014	(N6208) Economics and Management	(6208T020) Business Economics	(00) Business Economics		P	Czech	Ostrava	1	Compulsory	study plan

Occurrence in special blocks

Block name	Academic year	Form of study	Study language	Year	W	S	Type of block	Block owner
Subject block without study plan - EKF - P - cs	2020/2021	Full-time	Czech				Optional	EKF - Faculty of Economics	stu. block

Assessment of instruction