115-0361/05 – Strategic Management (STRMG)

Gurantor departmentDepartment of ManagementCredits5
Subject guarantordoc. Ing. Petra Horváthová, Ph.D.Subject version guarantorIng. Lucja Matusiková, Ph.D.
Study levelundergraduate or graduateRequirementChoice-compulsory
YearSemesterwinter
Study languageCzech
Year of introduction2013/2014Year of cancellation
Intended for the facultiesEKFIntended for study typesFollow-up Master
Instruction secured by
LoginNameTuitorTeacher giving lectures
MAT073 Ing. Lucja Matusiková, Ph.D.
PAP30 Ing. Marcela Papalová, Ph.D.
ZEL089 Ing. Kateřina Stanovská, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit 2+2

Subject aims expressed by acquired skills and competences

1.To define basic notions of strategic management area. 2.To adopt and use principles of strategic thinking. 3.To set mission of organization, to formulate messages, visions, targets and philosophy of organization. 4.To apply strategic analysis methods and using it to inscribe and evaluate external and internal environment of organization. 5.To identify competitive advantage of organization. 6.To predict prospective progress of entrepreneurial environment. 7.To formulate parallel strategic alternatives. 8.To evaluate designed strategies and to resolve optimal one. 9.To design and work through the plan of implementation of chosen strategy. 10.To judge risks and effects of implementation of strategy and to evaluate results of strategic check.

Teaching methods

Lectures
Tutorials

Summary

The aim of the course is to to introduce students with the basic concepts and principles of strategic management. Students are encouraged to learn the principles and use of strategic thinking. With the help of case studies, based on business practice, applied methods of strategic analysis and assess the status and trends of the external and internal environment of the organization. Students should understand not only the need to identify competitive advantages in the organization, but also the importance of complying development organization with the development of the business environment. These findings provide the basis for understanding the various types of content strategy and principles of strategic decision-making. After completing the course, students should be able to think through each part of the strategy implementation, to assess the risks and set up a system of strategic control.

Compulsory literature:

GRANT, Robert M. Contemporary strategy analysis: text and cases. 9th ed. Chichester: Wiley, 2016. 776 s. ISBN 9781119120841. JOHNSON, Gerry, Richard WHITTINGTON a Kevan SCHOLES. Exploring strategy. 11th ed. New York: Pearson, 2017. 828 s. ISBN 978-1292145129. MINTZBERG, Henry. The strategy process: concepts, contexts, cases. 5th ed. New York: Pearson Education, 2013. 489 s. ISBN 978-027-3716-280.

Recommended literature:

BRAGG, Steven M. Financial analysis: a business decision guide. 3rd ed. Centennial: Accounting Tools, 2017. 332 s. ISBN 978-1-938910-96-8. KOTLER, Philip a Kevin Lane KELLER. Marketing management. 15th ed. Boston: Pearson, 2016. 832 s. ISBN 978-0133856460. THOMPSON, John, Jonathan M. SCOTT a Frank MARTIN. Strategic management: awareness and change. 7th ed. London: Cengage Learning, 2014. 648 s. ISBN 978-1-4080-6402-3.

Way of continuous check of knowledge in the course of semester

Průběžný znalostní test.

E-learning

Další požadavky na studenta

Knowledge management, business economics, financial management and marketing.

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

- Introduction to strategic management - basic concepts, models of strategic management process - Basic tendencies of contemporary developments in society, principles of strategic thinking, the elements of the strategic plan (vision, mission, goals and values) - Strategic analysis - the external environment - Strategic analysis - internal environment - Financial analysis and financial planning within the corporate strategy - The importance of forecasting and forecasting methods - Typology of strategies - Strategic decision-making process - Implementation of the strategy and its principles - Strategic control, Balanced Scorecard - Specific forms of strategic cooperation - Risk and crisis in Strategic Management - The importance of innovation in strategic management - Strategy of economic development in a global environment

Conditions for subject completion

Full-time form (validity from: 2013/2014 Winter semester, validity until: 2015/2016 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Exercises evaluation Credit 85 (85) 85
        Seminární práce a její obhajoba Semestral project 85  85
Mandatory attendence parzicipation:

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Occurrence in study plans

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2017/2018 (N6202) Economic Policy and Administration (6202T027) National Economy P Czech Ostrava Choice-compulsory study plan
2017/2018 (N6202) Economic Policy and Administration (6210T004) European Integration P Czech Ostrava 1 Choice-compulsory study plan
2016/2017 (N6202) Economic Policy and Administration (6210T004) European Integration P Czech Ostrava Choice-compulsory study plan
2015/2016 (N6202) Economic Policy and Administration (6210T004) European Integration P Czech Ostrava Choice-compulsory study plan
2014/2015 (N6202) Economic Policy and Administration (6210T004) European Integration P Czech Ostrava Choice-compulsory study plan
2013/2014 (N6202) Economic Policy and Administration (6210T004) European Integration P Czech Ostrava Choice-compulsory study plan
2013/2014 (N6202) Economic Policy and Administration (6210T004) European Integration (00) European Integration P Czech Ostrava Choice-compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner