115-0396/01 – Strategic management (STRMG)

Gurantor departmentDepartment of ManagementCredits5
Subject guarantorprof. Ing. Petr Šnapka, DrSc.Subject version guarantorprof. Ing. Petr Šnapka, DrSc.
Study levelundergraduate or graduateRequirementCompulsory
Study languageCzech
Year of introduction2014/2015Year of cancellation2014/2015
Intended for the facultiesEKFIntended for study typesFollow-up Master
Instruction secured by
LoginNameTuitorTeacher giving lectures
MAT073 Ing. Lucja Matusiková, Ph.D.
PAP30 Ing. Marcela Papalová, Ph.D.
S1N50 prof. Ing. Petr Šnapka, DrSc.
ZEL089 Ing. Kateřina Stanovská, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit and Examination 2+2

Subject aims expressed by acquired skills and competences

1.To define basic notions of strategic management area. 2.To adopt and use principles of strategic thinking. 3.To set mission of organization, to formulate messages, visions, targets and philosophy of organization. 4.To apply strategic analysis methods and using it to inscribe and evaluate external and internal environment of organization. 5.To identify competitive advantage of organization. 6.To predict prospective progress of entrepreneurial environment. 7.To formulate parallel strategic alternatives. 8.To evaluate designed strategies and to resolve optimal one. 9.To design and work through the plan of implementation of chosen strategy. 10.To judge risks and effects of implementation of strategy and to evaluate results of strategic check.

Teaching methods

Individual consultations


The aim of the course is to to introduce students with the basic concepts and principles of strategic management. Students are encouraged to learn the principles and use of strategic thinking. With the help of case studies, based on business practice, applied methods of strategic analysis and assess the status and trends of the external and internal environment of the organization. Students should understand not only the need to identify competitive advantages in the organization, but also the importance of complying development organization with the development of the business environment. These findings provide the basis for understanding the various types of content strategy and principles of strategic decision-making. After completing the course, students should be able to think through each part of the strategy implementation, to assess the risks and set up a system of strategic control.

Compulsory literature:

DAVID, Fred R. Strategic Management: Concepts and Cases. 13th ed. Pearson Prentice Hall, 2011. ISBN 9781408259214. DOZ, Yves and Mikko KOSONEN. Fast Strategy. How Strategic Agility Will Help You Stay Ahead of the Game. Wharton School Publishing, 2007. ISBN 9780273712442. HABERBER, Adrian a Alison RIEPLE. Strategic Management: Theory and Application. New York: Oxford University Press, 2008. ISBN 978-0-19-921646-8.

Recommended literature:

AAKER, David A. Strategic Market Management. 9th ed. Hoboken, NJ: Willey, 2011. ISBN 9780470317242. KAPLAN, Robert S. a David P. NORTON. Alignment: Using the Balanced Scorecard to Create Corporate Synergies. Boston, Mass: Harvard Business School Press, 2006. ISBN 1-59139-690-5. KAPLAN, Robert S. a David P. NORTON. The Balanced Scorecard: Translating Strategy Into Action. Boston, Mass: Harvard Business School Press, 1996. ISBN 9780875846514. KELLER, Kevin L. Strategic Brand Management. 2nd ed. Upper Saddle River, N.J: Prentice Hall, 2003. ISBN 9780130411501.

Way of continuous check of knowledge in the course of semester

Průběžný znalostní test.


Other requirements

Knowledge management, business economics, financial management and marketing.


Subject has no prerequisities.


Subject has no co-requisities.

Subject syllabus:

-Introduction to strategic management - basic concepts, models of strategic management process -Basic tendencies of contemporary developments in society, principles of strategic thinking, the elements of the strategic plan (vision, mission, goals and values) -Strategic analysis - the external environment -Strategic analysis - internal environment -Financial analysis and financial planning within the corporate strategy -The importance of forecasting and forecasting methods -Typology of strategies -Strategic decision-making process -Implementation of the strategy and its principles -Strategic control, Balanced Scorecard -Specific forms of strategic cooperation -Risk and crisis in Strategic Management -The importance of innovation in strategic management -Strategy of economic development in a global environment

Conditions for subject completion

Full-time form (validity from: 2014/2015 Winter semester, validity until: 2014/2015 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Exercises evaluation and Examination Credit and Examination 100 (100) 51
        Exercises evaluation Credit 30 (30) 16
                Exercises evaluation Semestral project 30  16
        Examination Examination 70  35
Mandatory attendence parzicipation:

Show history

Occurrence in study plans

Academic yearProgrammeField of studySpec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2014/2015 (N6208) Economics and Management (6208T011) Economics and Law in Business P Czech Ostrava 2 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner