115-0396/01 – Strategic management (STRMG)
| Gurantor department | Department of Management | Credits | 5 |
| Subject guarantor | prof. Ing. Petr Šnapka, DrSc. | Subject version guarantor | prof. Ing. Petr Šnapka, DrSc. |
| Study level | undergraduate or graduate | Requirement | Compulsory |
| Year | 2 | Semester | winter |
| | Study language | Czech |
| Year of introduction | 2014/2015 | Year of cancellation | 2014/2015 |
| Intended for the faculties | EKF | Intended for study types | Follow-up Master |
Subject aims expressed by acquired skills and competences
1.To define basic notions of strategic management area.
2.To adopt and use principles of strategic thinking.
3.To set mission of organization, to formulate messages, visions, targets and philosophy of organization.
4.To apply strategic analysis methods and using it to inscribe and evaluate external and internal environment of organization.
5.To identify competitive advantage of organization.
6.To predict prospective progress of entrepreneurial environment.
7.To formulate parallel strategic alternatives.
8.To evaluate designed strategies and to resolve optimal one.
9.To design and work through the plan of implementation of chosen strategy.
10.To judge risks and effects of implementation of strategy and to evaluate results of strategic check.
Teaching methods
Lectures
Seminars
Individual consultations
Summary
The aim of the course is to to introduce students with the basic concepts and principles of strategic management. Students are encouraged to learn the principles and use of strategic thinking. With the help of case studies, based on business practice, applied methods of strategic analysis and assess the status and trends of the external and internal environment of the organization. Students should understand not only the need to identify competitive advantages in the organization, but also the importance of complying development organization with the development of the business environment. These findings provide the basis for understanding the various types of content strategy and principles of strategic decision-making. After completing the course, students should be able to think through each part of the strategy implementation, to assess the risks and set up a system of strategic control.
Compulsory literature:
Recommended literature:
Way of continuous check of knowledge in the course of semester
Průběžný znalostní test.
E-learning
Other requirements
Knowledge management, business economics, financial management and marketing.
Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.
Subject syllabus:
-Introduction to strategic management - basic concepts, models of strategic management process
-Basic tendencies of contemporary developments in society, principles of strategic thinking, the elements of the strategic plan (vision, mission, goals and values)
-Strategic analysis - the external environment
-Strategic analysis - internal environment
-Financial analysis and financial planning within the corporate strategy
-The importance of forecasting and forecasting methods
-Typology of strategies
-Strategic decision-making process
-Implementation of the strategy and its principles
-Strategic control, Balanced Scorecard
-Specific forms of strategic cooperation
-Risk and crisis in Strategic Management
-The importance of innovation in strategic management
-Strategy of economic development in a global environment
Conditions for subject completion
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction