115-0441/03 – Social Potential of Organization (SPO)

Gurantor departmentDepartment of ManagementCredits4
Subject guarantorIng. Andrea Čopíková, Ph.D.Subject version guarantorIng. Andrea Čopíková, Ph.D.
Study levelundergraduate or graduateRequirementChoice-compulsory
Study languageCzech
Year of introduction2011/2012Year of cancellation2011/2012
Intended for the facultiesEKFIntended for study typesBachelor
Instruction secured by
LoginNameTuitorTeacher giving lectures
COP01 Ing. Andrea Čopíková, Ph.D.
HAS70 prof. Ing. Petra Horváthová, Ph.D., MBA
MAT47 PhDr. Ing. Aleš Mateiciuc, Ph.D.
MAK011 Ing. Kateřina Mokrá, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Part-time Credit and Examination 6+6

Subject aims expressed by acquired skills and competences

1.To explain, what is organization´s social (human) potential, brainware and to describe creative personality. 2.To define human resources planning strategy and to illustrate recruitment and selection process and employee adaptation process. 3.To clarify the human resources planning process and to specify forecasting methods for employee quantity requirements. 4.To describe procedure of work performance management and to apply possible remuneration methods within the work performance management. 5.To explain, what is organization personnel optimalization and to describe its process and criteria. 6.To define activities by which managers participate in development of social potential and to say which preconditions of manager for social potential management are.

Teaching methods

Project work


The aim of the subject is to explain the importance of social or human potential and its important role for the company´s competitiveness. Students will be able to recognize which personnel activities managers have to master on a professional level. They will get basic information and knowledge about a new role of managers who are important to activate human potential in the organization.

Compulsory literature:

Armstrong, Michael: Řízení lidských zdrojů. Praha: Grada Publishing, 2002, 856s.ISBN 80-247-0469-2 Bláha,J., Kaňáková,Z., Mateiciuc, A. Personální rádce pro manažery malých a středních firem. Praha: Management Press 2004, 240s.ISBN 80-251-0374-9. Fišera,I. Tvůrčí potenciál podniku, Praha: nakladatelství Svoboda 1990, 180s. ISBN 80-205-0144-4 Hroník, F. Rozvoj a vzdělávání pracovníků. 1. vyd. Praha: Grada Publishing, 2007. 240 s. ISBN 978-80-247-1457-8. HroníkK, F. Hodnocení pracovníků. 1. vyd. Praha: Grada Publishing, 2006. 128 s. ISBN 80-247-1458-2.

Recommended literature:

Kaňáková,Z., Bláha,J., Babicová,J. Řízení lidských zdrojů. 1.vyd. Ostrava: J.A.Komenského, 2000, 205s. ISBN 80-7048-020-3. Foot,M., Hook,C. Personalistika. Přel.J.Bláha, Z.Kaňáková, A Mateiciuc. 1. vyd. Praha: Computer Press, 2002, 462 s. ISBN 80-7226-515-6.

Way of continuous check of knowledge in the course of semester


Other requirements



Subject has no prerequisities.


Subject has no co-requisities.

Subject syllabus:

1. Social Potential of Organization Social, Human Potential Personnel policy Psychological Contract Discrimination, Sexual Harassment, Mobbing Legislation 2. Staffing HR Planning, Recruitment and Selection of Employees Adaptation of Employees Participation of Employees Dismissal of Employees Problems with Absenteeism and Turnover 3. Performance Management Performance Management versus Employees Appraisal Performance Management Process Performance Management Responsibilities 4. Training and Development of Employees Training and Development Methods Learning Process The Learning Organization Career of Employees Training Responsibilities 5. Remuneration of Employees Remuneration System Remuneration and Performance Management Remuneration Responsibilities 6. Motivation and Satisfaction of Employees Motivation versus Stimulation Motivation Theories Relation among Motivation, Satisfaction with Job and Performance Motivation Programme of Organization Conflicts in Organization

Conditions for subject completion

Part-time form (validity from: 2010/2011 Winter semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of pointsMax. počet pokusů
Exercises evaluation and Examination Credit and Examination 100 (100) 51
        Exercises evaluation Credit 25  13
        Examination Examination 75  38 3
Mandatory attendence participation:

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Conditions for subject completion and attendance at the exercises within ISP:

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Occurrence in study plans

Academic yearProgrammeBranch/spec.Spec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2011/2012 (B6208) Economics and Management (6208R020) Business Economics (02) Business Economics K Czech Ostrava 3 Choice-compulsory study plan
2011/2012 (B6208) Economics and Management (6208R037) Management (02) Management K Czech Ostrava 3 Choice-compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner

Assessment of instruction

2011/2012 Winter