115-0460/01 – Seminar (SPECS)

Gurantor departmentDepartment of ManagementCredits3
Subject guarantorprof. Ing. Petra Horváthová, Ph.D., MBASubject version guarantorprof. PhDr. Jiří Bláha, CSc.
Study levelundergraduate or graduateRequirementCompulsory
Year1Semestersummer
Study languageCzech
Year of introduction2011/2012Year of cancellation2012/2013
Intended for the facultiesEKFIntended for study typesFollow-up Master
Instruction secured by
LoginNameTuitorTeacher giving lectures
ADA144 Ing. Jarmil Adamec, Ph.D.
BLA18 prof. PhDr. Jiří Bláha, CSc.
CER0037 PhDr. Ing. Martin Černek, Ph.D.
COP01 Ing. Andrea Čopíková, Ph.D.
HAS70 prof. Ing. Petra Horváthová, Ph.D., MBA
JAN02 Ing. Viktorie Janečková, Ph.D.
KIR30 doc. PhDr. Iva Kirovová, Ph.D.
KOV03 Mgr. Jan Kovács, Ph.D.
BAR404 Ing. Terezie Krestová, Ph.D.
LED30 doc. Ing. Václav Lednický, CSc.
MAT47 PhDr. Ing. Aleš Mateiciuc, Ph.D.
MAT073 Ing. Lucja Matusiková, Ph.D.
MIK90 doc. Ing. Marie Mikušová, Ph.D.
MAK011 Ing. Kateřina Mokrá, Ph.D.
PAP30 Ing. Marcela Papalová, Ph.D.
S1N50 prof. Ing. Petr Šnapka, DrSc.
STV02 Ing. Hana Štverková, Ph.D.,MBA,LL.M.
TYR21 Ing. Otto Tyrlik, CSc.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Part-time Credit 12+0

Subject aims expressed by acquired skills and competences

1.To contact the organization chosen for the diploma thesis. 2.To collect information about the organization. 3.To define the problem to be solved in the diploma thesis. 4.To outline the diploma thesis topic. 5.To summarize the methodology used in the diploma thesis. 6.To learn methods and rules for successful writing.

Teaching methods

Seminars
Individual consultations

Summary

The aim of the subject is to prepare a professional and methodical bacground for the choice of the topic and successful completion of the diploma thesis in accordance with the topics listed. The student is trying to find a subject for the diploma thesis. Due to the different focus of diploma thesis topics and the specificity of the conditions of the individual solutions, the seminar takes place in the form of individual consultations according to the student's needs. Students learn to define the subject of research, orient themselves in information sources, carry out literary research, formulate the aim of the work and the expected results of the work. One of the results of the special seminar is the preliminary design of the topic of the diploma thesis and outline of the methodology of its solution.

Compulsory literature:

HACKLEY, Christopher E. Qualitative research in marketing and management: doing interpretive research projects. 2nd ed. London: Routledge, Taylor & Francis, 2020. ISBN 978-1-138-33219-5. MALHOTRA, Manoj. Marketing Research: An Applied Orientation, 7th ed. Harlow: Pearson Education, 2019. ISBN 978-1-292-26563-6. TIMMING, Andrew R. Applied Statistics. Business and Management Research. London: Sage, 2022. ISBN 978-1-473-94744-3.

Recommended literature:

Recommended literature is individual based on solved topics of diploma theses.

Way of continuous check of knowledge in the course of semester

E-learning

Other requirements

Knowledge from of all completed courses.

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

1. Introduction to a special seminar * Special Purpose seminars. * Purpose of the thesis and the requirements for it. 2. Types and selection of thesis topic. Cognitive-intervention cycle as basic framework for setting access to the selected topic. 3. Thesis and project work plan. 4. The layout and structure of the thesis. 5. Search and excerpted the relevant literature. 6. Refining the thesis topic * The focus of analytical work. * Formulation of questions, research problems and hypotheses. * Advance research. 7. The methodology of obtaining and evaluating documentation and data collection. * Quantitative Analysis. * Qualitative analysis. 8. The methodology of solving design problems. 9. Creative approaches to designing and writing the thesis. * Work with texts. 10. Writing a thesis. Styles of writing. 11. Finalization and formal treatment of thesis. * References to literature and sources, quotes. * The layout, tables, figures, graphs. 12. Difficulties and barriers in dealing with the thesis. 13. Thesis counsel.

Conditions for subject completion

Part-time form (validity from: 2011/2012 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of pointsMax. počet pokusů
Exercises evaluation Credit 85  85 3
Mandatory attendence participation:

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Conditions for subject completion and attendance at the exercises within ISP:

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Occurrence in study plans

Academic yearProgrammeBranch/spec.Spec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2012/2013 (N6208) Economics and Management (6208T037) Management (02) Management K Czech Ostrava 1 Compulsory study plan
2011/2012 (N6208) Economics and Management (6208T037) Management (02) Management K Czech Ostrava 1 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner

Assessment of instruction

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