115-0461/03 – Strategic Management (STRMG)

Gurantor departmentDepartment of ManagementCredits5
Subject guarantorprof. Ing. Petra Horváthová, Ph.D., MBASubject version guarantorIng. Lucja Matusiková, Ph.D.
Study levelundergraduate or graduateRequirementCompulsory
Year1Semesterwinter
Study languageCzech
Year of introduction2013/2014Year of cancellation2019/2020
Intended for the facultiesEKFIntended for study typesFollow-up Master
Instruction secured by
LoginNameTuitorTeacher giving lectures
MAT073 Ing. Lucja Matusiková, Ph.D.
PAP30 Ing. Marcela Papalová, Ph.D.
ZEL089 Ing. Kateřina Stanovská, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Part-time Credit and Examination 6+6

Subject aims expressed by acquired skills and competences

1. Define the basic concepts of strategic management with a simultaneous application of the principles of strategic thinking. 2. Determine the mission of the organization, formulate the mission, vision, goals and philosophy of the organization. 3. Apply the methods of strategic analysis to describe and evaluate the external and internal environment of an organization. 4. Predict the future evolution of the business environment with the formulation and evaluation for the implementation of appropriate strategic alternatives. 5. Assess the risks and effects of strategy implementation, evaluating the results of a strategic review.

Teaching methods

Lectures
Seminars
Individual consultations

Summary

The aim of the course is to to introduce students with the basic concepts and principles of strategic management. Students are encouraged to learn the principles and use of strategic thinking. With the help of case studies, based on business practice, applied methods of strategic analysis and assess the status and trends of the external and internal environment of the organization. Students should understand not only the need to identify competitive advantages in the organization, but also the importance of complying development organization with the development of the business environment. These findings provide the basis for understanding the various types of content strategy and principles of strategic decision-making. After completing the course, students should be able to think through each part of the strategy implementation, to assess the risks and set up a system of strategic control.

Compulsory literature:

MOR BARAK, Michalle E. Managing Diversity Toward a Globally Inclusive Workplace. 5th ed. Thousand Oaks: SAGE Publications, 2022. 512 s. ISBN 978-1-5443-3307-6. LYNCH, Richard. Strategic Management. London: Sage Publication, 2021. 768 s. ISBN 978-1-5297-5825-2. ROTHAERMEL, Frank T. ISE Strategic Management: Concepts 5th ed. New York: McGraw-Hill Education, 2021. 594 s. ISBN 978-1-2605-7123-3.

Recommended literature:

DAVID, Fred r., Forest R. DAVID a Meredith E. DAVID. Strategic Management: A Competitive Advantage Approach, Concepts and Cases. 17th ed. New York: Person, 2020. 704 s. ISBN-13 978- 013-56-3714-2. DESS, Gregory, McNAMARA, Alan EISNER a Seung-Hyun LEE. Strategic Management Text And Cases Paperback – International Edition. New York: McGraw-Hill Education, 2020. 500 s. ISBN-13 978-1-2605-7525-5. THOMPSON, John, Jonathan M. SCOTT a Frank MARTIN. Strategic management: awareness and change. 9th ed. London: Cengage Learning, 2019. 720 s. ISBN 978-1473767423.

Way of continuous check of knowledge in the course of semester

Case studies.

E-learning

Other requirements

Knowledge management, business economics, financial management and marketing.

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

-Introduction to strategic management - basic concepts, models of strategic management process -Basic tendencies of contemporary developments in society, principles of strategic thinking, the elements of the strategic plan (vision, mission, goals and values) -Strategic analysis - the external environment -Strategic analysis - internal environment -Financial analysis and financial planning within the corporate strategy -The importance of forecasting and forecasting methods -Typology of strategies -Strategic decision-making process -Implementation of the strategy and its principles -Strategic control, Balanced Scorecard -Specific forms of strategic cooperation -Risk and crisis in Strategic Management -The importance of innovation in strategic management -Strategy of economic development in a global environment

Conditions for subject completion

Part-time form (validity from: 2015/2016 Winter semester, validity until: 2019/2020 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of pointsMax. počet pokusů
Exercises evaluation and Examination Credit and Examination 100 (100) 51
        Exercises evaluation Credit 20 (20) 11 2
                Semestrální projekt Semestral project 20  11 2
        Examination Examination 80 (80) 40 3
                Kombinovaná - písemná a ústní Other task type 80  40 3
Mandatory attendence participation:

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Conditions for subject completion and attendance at the exercises within ISP:

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Occurrence in study plans

Academic yearProgrammeBranch/spec.Spec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2018/2019 (N6208) Economics and Management (6208T037) Management K Czech Ostrava 1 Compulsory study plan
2018/2019 (N6208) Economics and Management (6208T020) Business Economics K Czech Ostrava 1 Compulsory study plan
2017/2018 (N6208) Economics and Management (6208T037) Management K Czech Ostrava 1 Compulsory study plan
2017/2018 (N6208) Economics and Management (6208T020) Business Economics K Czech Ostrava 1 Compulsory study plan
2016/2017 (N6208) Economics and Management (6208T020) Business Economics K Czech Ostrava 1 Compulsory study plan
2016/2017 (N6208) Economics and Management (6208T037) Management K Czech Ostrava 1 Compulsory study plan
2015/2016 (N6208) Economics and Management (6208T020) Business Economics K Czech Ostrava 1 Compulsory study plan
2015/2016 (N6208) Economics and Management (6208T037) Management K Czech Ostrava 1 Compulsory study plan
2014/2015 (N6208) Economics and Management (6208T020) Business Economics K Czech Ostrava 1 Compulsory study plan
2014/2015 (N6208) Economics and Management (6208T037) Management K Czech Ostrava 1 Compulsory study plan
2013/2014 (N6208) Economics and Management (6208T037) Management K Czech Ostrava 1 Compulsory study plan
2013/2014 (N6208) Economics and Management (6208T037) Management (02) Management K Czech Ostrava 1 Compulsory study plan
2013/2014 (N6208) Economics and Management (6208T020) Business Economics K Czech Ostrava 1 Compulsory study plan
2013/2014 (N6208) Economics and Management (6208T020) Business Economics (02) Business Economics K Czech Ostrava 1 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner
Subject block without study plan - EKF - K - cs 2019/2020 Part-time Czech Optional EKF - Faculty of Economics stu. block

Assessment of instruction



2018/2019 Winter
2017/2018 Winter
2016/2017 Winter
2015/2016 Winter
2014/2015 Winter