115-0461/04 – Strategic Management (STRMG)

Gurantor departmentDepartment of ManagementCredits6
Subject guarantorprof. Ing. Petra Horváthová, Ph.D., MBASubject version guarantorprof. Ing. Petra Horváthová, Ph.D., MBA
Study levelundergraduate or graduateRequirementCompulsory
Year1Semesterwinter
Study languageCzech
Year of introduction2019/2020Year of cancellation
Intended for the facultiesEKFIntended for study typesFollow-up Master
Instruction secured by
LoginNameTuitorTeacher giving lectures
HAS70 prof. Ing. Petra Horváthová, Ph.D., MBA
MAT073 Ing. Lucja Matusiková, Ph.D.
ZEL089 Ing. Kateřina Stanovská, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Part-time Credit and Examination 8+8

Subject aims expressed by acquired skills and competences

1. Define the basic concepts of strategic management with a simultaneous application of the principles of strategic thinking. 2. Determine the mission of the organization, formulate the mission, vision, goals and philosophy of the organization. 3. Apply the methods of strategic analysis to describe and evaluate the external and internal environment of an organization. 4. Predict the future evolution of the business environment with the formulation and evaluation for the implementation of appropriate strategic alternatives. 5. Assess the risks and effects of strategy implementation, evaluating the results of a strategic review.

Teaching methods

Lectures
Seminars
Individual consultations

Summary

The aim of the course is to to introduce students with the basic concepts and principles of strategic management. Students are encouraged to learn the principles and use of strategic thinking. With the help of case studies, based on business practice, applied methods of strategic analysis and assess the status and trends of the external and internal environment of the organization. Students should understand not only the need to identify competitive advantages in the organization, but also the importance of complying development organization with the development of the business environment. These findings provide the basis for understanding the various types of content strategy and principles of strategic decision-making. After completing the course, students should be able to think through each part of the strategy implementation, to assess the risks and set up a system of strategic control.

Compulsory literature:

MOR BARAK, Michalle E. Managing Diversity Toward a Globally Inclusive Workplace. 5th ed. Thousand Oaks: SAGE Publications, 2022. 512 s. ISBN 978-1-5443-3307-6. LYNCH, Richard. Strategic Management. London: Sage Publication, 2021. 768 s. ISBN 978-1-5297-5825-2. ROTHAERMEL, Frank T. ISE Strategic Management: Concepts 5th ed. New York: McGraw-Hill Education, 2021. 594 s. ISBN 978-1-2605-7123-3.

Recommended literature:

DAVID, Fred r., Forest R. DAVID a Meredith E. DAVID. Strategic Management: A Competitive Advantage Approach, Concepts and Cases. 17th ed. New York: Person, 2020. 704 s. ISBN-13 978- 013-56-3714-2. DESS, Gregory, McNAMARA, Alan EISNER a Seung-Hyun LEE. Strategic Management Text And Cases Paperback – International Edition. New York: McGraw-Hill Education, 2020. 500 s. ISBN-13 978-1-2605-7525-5. THOMPSON, John, Jonathan M. SCOTT a Frank MARTIN. Strategic management: awareness and change. 9th ed. London: Cengage Learning, 2019. 720 s. ISBN 978-1473767423.

Way of continuous check of knowledge in the course of semester

credit - processing and defense of semestral project exam - combined (written and oral)

E-learning

Other requirements

Knowledge management, business economics, financial management and marketing.

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

1. Basic trends of contemporary society development and principles of strategic thinking. 2. Elements of strategic intent - vision, mission, goals and values. 3. Methods of external strategic analysis. 4. Internal Strategic Analysis Methods. 5. Financial analysis. 6. Mixed methods of strategic analysis. 7. Typology of strategies. 8. Prognosis. 9. Strategy and Risk. 10. Strategy implementation. 11. Strategic control, Balanced Scorecard. 12. Crisis Management and Innovative Business Activities. 13. Specific forms of strategic cooperation in the global environment. 14. Current trends in strategic management.

Conditions for subject completion

Part-time form (validity from: 2019/2020 Winter semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of pointsMax. počet pokusů
Credit and Examination Credit and Examination 100 (100) 51
        Credit Credit 20 (20) 11
                Seminární práce a její obhajoba Semestral project 20  11 2
        Examination Examination 80 (80) 40 3
                Combined examination (written and oral) Written examination 80  40
Mandatory attendence participation: Attandance in lectures and exercises is recommended.

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Conditions for subject completion and attendance at the exercises within ISP: Participation in the exercises is not required. The student must meet the course graduation requirements - credit and exam.

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Occurrence in study plans

Academic yearProgrammeBranch/spec.Spec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2024/2025 (N0413A050014) Economics and Management (S02) Management MAN K Czech Ostrava 1 Compulsory study plan
2024/2025 (N0413A050014) Economics and Management (S01) Business Administration POM K Czech Ostrava 1 Compulsory study plan
2023/2024 (N0413A050014) Economics and Management (S01) Business Administration POM K Czech Ostrava 1 Compulsory study plan
2023/2024 (N0413A050014) Economics and Management (S02) Management MAN K Czech Ostrava 1 Compulsory study plan
2022/2023 (N0413A050014) Economics and Management (S01) Business Administration POM K Czech Ostrava 1 Compulsory study plan
2022/2023 (N0413A050014) Economics and Management (S02) Management MAN K Czech Ostrava 1 Compulsory study plan
2021/2022 (N0413A050014) Economics and Management (S01) Business Administration POM K Czech Ostrava 1 Compulsory study plan
2021/2022 (N0413A050014) Economics and Management (S02) Management MAN K Czech Ostrava 1 Compulsory study plan
2020/2021 (N0413A050014) Economics and Management (S01) Business Administration POM K Czech Ostrava 1 Compulsory study plan
2020/2021 (N0413A050014) Economics and Management (S02) Management MAN K Czech Ostrava 1 Compulsory study plan
2019/2020 (N0413A050014) Economics and Management (S02) Management MAN K Czech Ostrava 1 Compulsory study plan
2019/2020 (N0413A050014) Economics and Management (S01) Business Administration POM K Czech Ostrava 1 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner

Assessment of instruction



2023/2024 Winter
2022/2023 Winter
2021/2022 Winter
2020/2021 Winter
2019/2020 Winter