115-0461/05 – Strategic Management (STRMG)

Gurantor departmentDepartment of ManagementCredits4
Subject guarantorprof. Ing. Petra Horváthová, Ph.D., MBASubject version guarantorprof. Ing. Petra Horváthová, Ph.D., MBA
Study levelundergraduate or graduateRequirementChoice-compulsory type B
Study languageCzech
Year of introduction2019/2020Year of cancellation
Intended for the facultiesEKFIntended for study typesFollow-up Master
Instruction secured by
LoginNameTuitorTeacher giving lectures
HAS70 prof. Ing. Petra Horváthová, Ph.D., MBA
MAT073 Ing. Lucja Matusiková, Ph.D.
ZEL089 Ing. Kateřina Stanovská, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Part-time Credit 6+6

Subject aims expressed by acquired skills and competences

1. Define the basic concepts of strategic management with a simultaneous application of the principles of strategic thinking. 2. Determine the mission of the organization, formulate the mission, vision, goals and philosophy of the organization. 3. Apply the methods of strategic analysis to describe and evaluate the external and internal environment of an organization. 4. Predict the future evolution of the business environment with the formulation and evaluation for the implementation of appropriate strategic alternatives. 5. Assess the risks and effects of strategy implementation, evaluating the results of a strategic review.

Teaching methods

Individual consultations


The aim of the course is to to introduce students with the basic concepts and principles of strategic management. Students are encouraged to learn the principles and use of strategic thinking. With the help of case studies, based on business practice, applied methods of strategic analysis and assess the status and trends of the external and internal environment of the organization. Students should understand not only the need to identify competitive advantages in the organization, but also the importance of complying development organization with the development of the business environment. These findings provide the basis for understanding the various types of content strategy and principles of strategic decision-making. After completing the course, students should be able to think through each part of the strategy implementation, to assess the risks and set up a system of strategic control.

Compulsory literature:

MOR BARAK, Michalle E. Managing Diversity Toward a Globally Inclusive Workplace. 5th ed. Thousand Oaks: SAGE Publications, 2022. 512 s. ISBN 978-1-5443-3307-6. LYNCH, Richard. Strategic Management. London: Sage Publication, 2021. 768 s. ISBN 978-1-5297-5825-2. ROTHAERMEL, Frank T. ISE Strategic Management: Concepts 5th ed. New York: McGraw-Hill Education, 2021. 594 s. ISBN 978-1-2605-7123-3.

Recommended literature:

DAVID, Fred r., Forest R. DAVID a Meredith E. DAVID. Strategic Management: A Competitive Advantage Approach, Concepts and Cases. 17th ed. New York: Person, 2020. 704 s. ISBN-13 978- 013-56-3714-2. DESS, Gregory, McNAMARA, Alan EISNER a Seung-Hyun LEE. Strategic Management Text And Cases Paperback – International Edition. New York: McGraw-Hill Education, 2020. 500 s. ISBN-13 978-1-2605-7525-5. THOMPSON, John, Jonathan M. SCOTT a Frank MARTIN. Strategic management: awareness and change. 9th ed. London: Cengage Learning, 2019. 720 s. ISBN 978-1473767423.

Way of continuous check of knowledge in the course of semester

credit - processing and defense of semestral project, the credit test


Other requirements

Knowledge management, business economics, financial management and marketing.


Subject has no prerequisities.


Subject has no co-requisities.

Subject syllabus:

1. Basic trends of contemporary society development and principles of strategic thinking. 2. Elements of strategic intent - vision, mission, goals and values. 3. Methods of external strategic analysis. 4. Internal Strategic Analysis Methods. 5. Financial analysis. 6. Mixed methods of strategic analysis. 7. Typology of strategies. 8. Prognosis. 9. Strategy and Risk. 10. Strategy implementation. 11. Strategic control, Balanced Scorecard. 12. Crisis Management and Innovative Business Activities. 13. Specific forms of strategic cooperation in the global environment. 14. Current trends in strategic management.

Conditions for subject completion

Part-time form (validity from: 2019/2020 Winter semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of pointsMax. počet pokusů
Credit Credit 85 (85) 51 3
        Projekt Semestral project 20  11
        Písemka Written test 65  40
Mandatory attendence participation: Attendance in lectures and exercises is recommended.

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Conditions for subject completion and attendance at the exercises within ISP: Participation in the exercises is not required. The student must meet the course graduation requirements - credit and exam.

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Occurrence in study plans

Academic yearProgrammeField of studySpec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2023/2024 (N0311A050012) Applied economics (S02) Economic Development K Czech Ostrava Choice-compulsory type B study plan
2023/2024 (N0311A050012) Applied economics (S01) International Economic Relations K Czech Ostrava Choice-compulsory type B study plan
2022/2023 (N0311A050012) Applied economics (S02) Economic Development K Czech Ostrava Choice-compulsory type B study plan
2021/2022 (N0311A050012) Applied economics (S02) Economic Development K Czech Ostrava Choice-compulsory type B study plan
2020/2021 (N0311A050012) Applied economics (S02) Economic Development K Czech Ostrava Choice-compulsory type B study plan
2019/2020 (N0311A050012) Applied economics (S02) Economic Development K Czech Ostrava Choice-compulsory type B study plan

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