115-0468/01 – Managerial Planning (PP)
| Gurantor department | Department of Management | Credits | 4 |
| Subject guarantor | Ing. Terezie Krestová, Ph.D. | Subject version guarantor | Ing. Terezie Krestová, Ph.D. |
| Study level | undergraduate or graduate | Requirement | Compulsory |
| Year | 2 | Semester | winter |
| | Study language | Czech |
| Year of introduction | 2012/2013 | Year of cancellation | 2012/2013 |
| Intended for the faculties | EKF | Intended for study types | Follow-up Master |
Subject aims expressed by acquired skills and competences
- Classification types of plan according the most important aspect (time, content, function, integration), categorize planning methods and techniques and analyse the way of its using.
- Evaluate expectation financial impact of this plans and create system od regular controlling and upgrading.
Teaching methods
Lectures
Seminars
Summary
The basic information about planning process in the company. Using and creation of prognostic methods. Practical aplication of methods and process of creating company plans in the different spheres of company activities, evaluate plans preferences and risks. Time sequence of plans, the way of upgrading and managing by the objects.
Compulsory literature:
Recommended literature:
Way of continuous check of knowledge in the course of semester
E-learning
Other requirements
basics management knowledge
Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.
Subject syllabus:
Production function
Basic characteristics of the production function.
Approaches to the analysis of production functions, possible applications of the conclusions.
The concept and structure of costs in the business entity
Characteristics of financial, economic value and concept of costs.
Distribution costs (generic, self-serving, depending on the volume carried performance for decision-making purposes).
Practical applications of the various classifications in terms of business.
Cost function
Basic principles of cost theory.
Characteristics of cost functions.
Approaches to the analysis of cost functions and practical applications.
Methods for determining cost functions
Classification method.
Orientation simple methods (two periods, the graphical method).
Statistical methods.
Use of cost functions in cost management.
Basic principles of the theory of demand and pricing
Total revenue, break event point analysis, maximizing the profit of the company
The law of demand and its practical application,
Price elasticity of demand (including the cross, respectively, income elasticity) and the factors that affect it.
Classification of forms according to the market price criteria
The pricing models of business
Characteristics of price equilibrium in the perfect and imperfect market.
Cost-political models of monopolistic and oligopolistic firms
Applications in concrete terms.
Cost calculations
Breakdown of calculations based on various criteria.
Costing techniques, calculation methods.
Use of cost calculations in the specific business conditions.
The practical orientation of pricing in the business entity
Cost price and their use in pricing strategy.
Demand-orientation of prices and business practices in its application.
Competitive and sectoral orientation of pricing as a basis for conflict-free
pricing strategies.
Cost-political strategy of the business entity
Strategies for new products marketed.
Strategies for Implementing sale.
Choice of pricing strategies according to the conditions of competition.
Price differentiation strategy and its forms.
Practical aspects of pricing decisions in the business entity
Cost Control, its place and role in corporate structure.
The objectives of pricing, price controls, price discounts and rebates, in-house prices.
Legal aspects of pricing in the company.
Conditions for subject completion
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction
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