115-0493/01 – Managerial Economics (ME)

Gurantor departmentDepartment of ManagementCredits5
Subject guarantordoc. Ing. Marie Mikušová, Ph.D.Subject version guarantorIng. Lucja Matusiková, Ph.D.
Study levelundergraduate or graduateRequirementCompulsory
Study languageCzech
Year of introduction2013/2014Year of cancellation2019/2020
Intended for the facultiesEKFIntended for study typesFollow-up Master
Instruction secured by
LoginNameTuitorTeacher giving lectures
MAT073 Ing. Lucja Matusiková, Ph.D.
PAP30 Ing. Marcela Papalová, Ph.D.
ZEL089 Ing. Kateřina Stanovská, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Part-time Credit and Examination 12+6

Subject aims expressed by acquired skills and competences

1. To familiarize students with the crucial concepts of financial management 2. To understand the system of business goals, plans, and features. 3. To explain the tools, methods and procedures applied in business management. 4. To show the possibilities of practical application of tools and management methods. 5. To quantify and evaluate the resulting economic effects in relation to the basic aims of the company.

Teaching methods

Individual consultations


The aim of the subject is to clarify the nature of the economic system of the entrepreneurial subject and its management in terms of formation of this system through the links of the state, consumption, utilization and effective reproduction of the basic business potential activities. Furthermore, to define the economic input and output of the entrepreneurial subject, including their quantification, to teach students to evaluate and formulate measures to increase the efficiency of the business process implementation and management.

Compulsory literature:

HIRSCHEY, Mark, Eric BENTZEN a Carsten SHEIBYE. Managerial economics. 15th ed. Andover: Cengage, 2019. 796 s. ISBN 978-1-4737-5835-3. GENTLE, James E. Statistical analysis of financial data: with examples in R. Boca Raton: Taylor & Francis, 2020. 645 s. ISBN 978-1-138-59949-9. MAYES, Timothy R. Financial analysis with Microsoft Excel 2019. 9th ed. Boston: Cengage, 2021. 574 s. ISBN 978-0357-44205-0.

Recommended literature:

COX EDMONDSON, Vickie. The Thinking Strategist: Unleashing the Power of Strategic Management to Identify, Explore and Solve Problems. 2nd ed. Bingley: Emerald, 2022. 284 s. ISBN‎ 978-1803-82562-5. SAMUELSON, William, F., Stephen, G. MARKS a Jay, L. ZAGORSKY. Managerial Economics, 9th ed. Hoboken: Wiley, 2021. 560 s. ISBN 978-1119-55491-2. SCHWERDTFEGER, Patrick. Pandemic, Inc.: 8 Trends Driving Business Growth and Success in the New Economy. London: Authority Publishing, 2020. 184 s. ISBN 978-19-4964-240-7.

Way of continuous check of knowledge in the course of semester


Other requirements

Knowledge of business management, financial management and accounting.


Subject has no prerequisities.


Subject has no co-requisities.

Subject syllabus:

-Identification of the business unit, its system, elements and connections -Principles of business’s effective behavior management regarding value process -Use of the management by objectives and deviations -Capital and tangible assets structure of the business as a potential of a entrepreneurial process – the optimization of the business capital structure and the evaluation of asset potentials -Human resources as a entrepreneurial process potential and their evaluation -Labor productivity in the business unit and its measurement and evaluation -Criteria of the revenue, cost and profit optimization -Productivity management aiming at increasing value added -Basic methods of economic analysis of the business -Economic analysis of enterprise’s potentials (tangible and intangible assets, current assets, human resources) from the acquisition stage to final products’ stage -Analysis of the productivity level in an enterprise -Cost, revenue and profit analysis and the level of the profit optimization -Analysis of the entrepreneurial process’s effectiveness and its efficiency -Analysis of the decision making process in the organization as a part of the management system analysis

Conditions for subject completion

Part-time form (validity from: 2013/2014 Winter semester, validity until: 2019/2020 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of pointsMax. počet pokusů
Exercises evaluation and Examination Credit and Examination 100 (100) 51
        Exercises evaluation Credit 30 (30) 16
                Zápočtová písemka Written test 30  16 3
        Examination Examination 70 (70) 21 3
                Písemná část zkoušky Written examination 15  8
                Ústní část zkoušky Oral examination 55  13
Mandatory attendence participation:

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Conditions for subject completion and attendance at the exercises within ISP:

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Occurrence in study plans

Academic yearProgrammeBranch/spec.Spec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2016/2017 (N6208) Economics and Management (6208T037) Management K Czech Ostrava 1 Compulsory study plan
2015/2016 (N6208) Economics and Management (6208T037) Management K Czech Ostrava 1 Compulsory study plan
2014/2015 (N6208) Economics and Management (6208T037) Management K Czech Ostrava 1 Compulsory study plan
2013/2014 (N6208) Economics and Management (6208T037) Management K Czech Ostrava 1 Compulsory study plan
2013/2014 (N6208) Economics and Management (6208T037) Management (02) Management K Czech Ostrava 1 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner

Assessment of instruction

2016/2017 Summer
2015/2016 Summer
2013/2014 Summer