115-0493/02 – Managerial Economics (ME)

Gurantor departmentDepartment of ManagementCredits5
Subject guarantordoc. Ing. Marie Mikušová, Ph.D.Subject version guarantorIng. Lucja Matusiková, Ph.D.
Study levelundergraduate or graduate
Study languageCzech
Year of introduction2017/2018Year of cancellation2019/2020
Intended for the facultiesEKFIntended for study typesFollow-up Master
Instruction secured by
LoginNameTuitorTeacher giving lectures
MAT073 Ing. Lucja Matusiková, Ph.D.
MIK90 doc. Ing. Marie Mikušová, Ph.D.
PAP30 Ing. Marcela Papalová, Ph.D.
ZEL089 Ing. Kateřina Stanovská, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Part-time Credit and Examination 6+6

Subject aims expressed by acquired skills and competences

1. To familiarize students with the crucial concepts of financial management 2. To understand the system of business goals, plans, and features. 3. To explain the tools, methods and procedures applied in business management. 4. To show the possibilities of practical application of tools and management methods. 5. To quantify and evaluate the resulting economic effects in relation to the basic aims of the company.

Teaching methods

Lectures
Seminars
Individual consultations

Summary

The aim of the subject is to clarify the nature of the economic system of the entrepreneurial subject and its management in terms of formation of this system through the links of the state, consumption, utilization and effective reproduction of the basic business potential activities. Furthermore, to define the economic input and output of the entrepreneurial subject, including their quantification, to teach students to evaluate and formulate measures to increase the efficiency of the business process implementation and management.

Compulsory literature:

HIRSCHEY, Mark; BENTZEN, Eric a Carsten SHEIBYE. Managerial economics. 15th ed. Andover: Cengage, 2019. ISBN 978-1-4737-5835-3. GENTLE, James E. Statistical analysis of financial data: with examples in R. Boca Raton: Taylor & Francis, 2020. ISBN 978-1-138-59949-9. MAYES, Timothy R. Financial analysis with Microsoft Excel 2019. 9th ed. Boston: Cengage, 2021. ISBN 978-0357-44205-0.

Recommended literature:

COX EDMONDSON, Vickie. The Thinking Strategist: Unleashing the Power of Strategic Management to Identify, Explore and Solve Problems. 2nd ed. Bingley: Emerald, 2022. ISBN‎ 978-1803-82562-5. SAMUELSON, William F.; MARKS Stephen G. a ZAGORSKY, Jay L. Managerial Economics, 9th ed. Hoboken: Wiley, 2021. ISBN 978-1119-55491-2. SCHWERDTFEGER, Patrick. Pandemic, Inc.: 8 Trends Driving Business Growth and Success in the New Economy. London: Authority Publishing, 2020. ISBN 978-19-4964-240-7.

Way of continuous check of knowledge in the course of semester

E-learning

Other requirements

Knowledge of business management, financial management and accounting.

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

-Identification of the business unit, its system, elements and connections -Principles of business’s effective behavior management regarding value process -Use of the management by objectives and deviations -Capital and tangible assets structure of the business as a potential of a entrepreneurial process – the optimization of the business capital structure and the evaluation of asset potentials -Human resources as a entrepreneurial process potential and their evaluation -Labor productivity in the business unit and its measurement and evaluation -Criteria of the revenue, cost and profit optimization -Productivity management aiming at increasing value added -Basic methods of economic analysis of the business -Economic analysis of enterprise’s potentials (tangible and intangible assets, current assets, human resources) from the acquisition stage to final products’ stage -Analysis of the productivity level in an enterprise -Cost, revenue and profit analysis and the level of the profit optimization -Analysis of the entrepreneurial process’s effectiveness and its efficiency -Analysis of the decision making process in the organization as a part of the management system analysis

Conditions for subject completion

Conditions for completion are defined only for particular subject version and form of study

Occurrence in study plans

Academic yearProgrammeBranch/spec.Spec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2018/2019 (N6208) Economics and Management (6208T037) Management K Czech Ostrava 1 Compulsory study plan
2017/2018 (N6208) Economics and Management (6208T037) Management K Czech Ostrava 1 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner
Subject block without study plan - EKF - K - cs 2019/2020 Part-time Czech Optional EKF - Faculty of Economics stu. block

Assessment of instruction



2018/2019 Summer
2017/2018 Summer