115-0561/01 – Strategic Management (SM)

Gurantor departmentDepartment of ManagementCredits5
Subject guarantordoc. Ing. Petra Horváthová, Ph.D.Subject version guarantordoc. Ing. Petra Horváthová, Ph.D.
Study levelundergraduate or graduateRequirementCompulsory
Year2Semesterwinter
Study languageEnglish
Year of introduction2014/2015Year of cancellation
Intended for the facultiesEKFIntended for study typesFollow-up Master, Bachelor
Instruction secured by
LoginNameTuitorTeacher giving lectures
HAS70 doc. Ing. Petra Horváthová, Ph.D.
ZEL089 Ing. Kateřina Stanovská, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit and Examination 2+2

Subject aims expressed by acquired skills and competences

1.To define basic notions of strategic management area. 2.To adopt and use principles of strategic thinking. 3.To set mission of organization, to formulate messages, visions, targets and philosophy of organization. 4.To apply strategic analysis methods and using it to inscribe and evaluate external and internal environment of organization. 5.To identify competitive advantage of organization. 6.To predict prospective progress of entrepreneurial environment. 7.To formulate parallel strategic alternatives. 8.To evaluate designed strategies and to resolve optimal one. 9.To design and work through the plan of implementation of chosen strategy. 10.To judge risks and effects of implementation of strategy and to evaluate results of strategic check.

Teaching methods

Lectures
Tutorials

Summary

The aim of the course is to to introduce students with the basic concepts and principles of strategic management. Students are encouraged to learn the principles and use of strategic thinking. With the help of case studies, based on business practice, applied methods of strategic analysis and assess the status and trends of the external and internal environment of the organization. Students should understand not only the need to identify competitive advantages in the organization, but also the importance of complying development organization with the development of the business environment. These findings provide the basis for understanding the various types of content strategy and principles of strategic decision-making. After completing the course, students should be able to think through each part of the strategy implementation, to assess the risks and set up a system of strategic control.

Compulsory literature:

GRANT, Robert M. Contemporary strategy analysis: text and cases. 9th ed. Chichester: Wiley, 2016. 776 s. ISBN 9781119120841. JOHNSON, Gerry, Richard WHITTINGTON a Kevan SCHOLES. Exploring strategy. 11th ed. New York: Pearson, 2017. 828 s. ISBN 978-1292145129. MINTZBERG, Henry. The strategy process: concepts, contexts, cases. 5th ed. New York: Pearson Education, 2013. 489 s. ISBN 978-027-3716-280.

Recommended literature:

BRAGG, Steven M. Financial analysis: a business decision guide. 3rd ed. Centennial: Accounting Tools, 2017. 332 s. ISBN 978-1-938910-96-8. KOTLER, Philip a Kevin Lane KELLER. Marketing management. 15th ed. Boston: Pearson, 2016. 832 s. ISBN 978-0133856460. THOMPSON, John, Jonathan M. SCOTT a Frank MARTIN. Strategic management: awareness and change. 7th ed. London: Cengage Learning, 2014. 648 s. ISBN 978-1-4080-6402-3.

Way of continuous check of knowledge in the course of semester

Zápočet - zpracování a obhajoba semestrálního projektu Zkouška - kombinovaná (písemná a ústní)

E-learning

Další požadavky na studenta

Management knowledge.

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

1. Basic trends of contemporary society development and principles of strategic thinking. 2. Elements of strategic intent - vision, mission, goals and values. 3. Methods of external strategic analysis. 4. Methods of internal strategic analysis. 5. Financial analysis. 6. Mixed methods of strategic analysis. 7. Typology of strategies. 8. Forecasting. 9. Strategy and risk. 10. Strategy implementation. 11. Strategic control, Balanced Scorecard. 12. Crisis management and innovative activity of company. 13. Specific forms of strategic cooperation in the global environment. 14. Current trends in strategic management.

Conditions for subject completion

Full-time form (validity from: 2014/2015 Winter semester, validity until: 2018/2019 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Exercises evaluation and Examination Credit and Examination 100 (100) 51
        Exercises evaluation Credit 40  20
        Examination Examination 60  31
Mandatory attendence parzicipation: Attendance at lectures is recommended. Scope of compulsory attendance at seminars - 80%.

Show history

Occurrence in study plans

Academic yearProgrammeField of studySpec.FormStudy language Tut. centreYearWSType of duty
2019/2020 (N6209) Systems Engineering and Informatics (6209T017) Informatics in Economics P Czech Ostrava 2 Choice-compulsory study plan
2019/2020 (B6208) Economics and Management (6208R174) European Business Studies P English Ostrava 2 Compulsory study plan
2018/2019 (N6208) Economics and Management (6208T037) Management P Czech Ostrava 1 Choice-compulsory study plan
2018/2019 (N6208) Economics and Management (6208T011) Economics and Law in Business P Czech Ostrava 1 Choice-compulsory study plan
2018/2019 (N6209) Systems Engineering and Informatics (6209T017) Informatics in Economics P Czech Ostrava 2 Choice-compulsory study plan
2017/2018 (N6208) Economics and Management (6208T011) Economics and Law in Business P Czech Ostrava 1 Choice-compulsory study plan
2017/2018 (N6208) Economics and Management (6208T037) Management P Czech Ostrava 1 Choice-compulsory study plan
2017/2018 (N6209) Systems Engineering and Informatics (6209T017) Informatics in Economics P Czech Ostrava 2 Choice-compulsory study plan
2017/2018 (B6208) Economics and Management (6208R174) European Business Studies P English Ostrava 2 Compulsory study plan
2016/2017 (N6208) Economics and Management (6208T011) Economics and Law in Business P Czech Ostrava 1 Choice-compulsory study plan
2016/2017 (N6208) Economics and Management (6208T037) Management P Czech Ostrava 1 Choice-compulsory study plan
2016/2017 (N6209) Systems Engineering and Informatics (6209T025) System Engineering and Informatics P Czech Ostrava 2 Choice-compulsory study plan
2016/2017 (B6208) Economics and Management (6208R174) European Business Studies P English Ostrava 2 Compulsory study plan
2015/2016 (N6209) Systems Engineering and Informatics (6209T025) System Engineering and Informatics P Czech Ostrava 2 Choice-compulsory study plan
2014/2015 (B6208) Economics and Management (6208R174) European Business Studies P Czech Ostrava 2 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner