115-0561/04 – Strategic Management (SM)

Gurantor departmentDepartment of ManagementCredits4
Subject guarantordoc. Ing. Petra Horváthová, Ph.D., MBASubject version guarantordoc. Ing. Petra Horváthová, Ph.D., MBA
Study levelundergraduate or graduateRequirementChoice-compulsory type B
Study languageEnglish
Year of introduction2019/2020Year of cancellation
Intended for the facultiesEKFIntended for study typesFollow-up Master
Instruction secured by
LoginNameTuitorTeacher giving lectures
HAS70 doc. Ing. Petra Horváthová, Ph.D., MBA
ZEL089 Ing. Kateřina Stanovská, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit 2+2

Subject aims expressed by acquired skills and competences

1.To define basic notions of strategic management area. 2.To adopt and use principles of strategic thinking. 3.To set mission of organization, to formulate messages, visions, targets and philosophy of organization. 4.To apply strategic analysis methods and using it to inscribe and evaluate external and internal environment of organization. 5.To identify competitive advantage of organization. 6.To predict prospective progress of entrepreneurial environment. 7.To formulate parallel strategic alternatives. 8.To evaluate designed strategies and to resolve optimal one. 9.To design and work through the plan of implementation of chosen strategy. 10.To judge risks and effects of implementation of strategy and to evaluate results of strategic check.

Teaching methods



The aim of the course is to to introduce students with the basic concepts and principles of strategic management. Students are encouraged to learn the principles and use of strategic thinking. With the help of case studies, based on business practice, applied methods of strategic analysis and assess the status and trends of the external and internal environment of the organization. Students should understand not only the need to identify competitive advantages in the organization, but also the importance of complying development organization with the development of the business environment. These findings provide the basis for understanding the various types of content strategy and principles of strategic decision-making. After completing the course, students should be able to think through each part of the strategy implementation, to assess the risks and set up a system of strategic control.

Compulsory literature:

GRANT, Robert M. Contemporary strategy analysis. 10th ed. New Jersey: John Wiley&Sons, 2019. 672 s. ISBN 9781119576433. JOHNSON, Gerry, Richard WHITTINGTON a Kevan SCHOLES. Exploring strategy. 11th ed. New York: Pearson, 2017. 828 s. ISBN 978-1292145129. KAPLAN, Robert S. a David P. NORTON. The Strategy-Focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment. London: Harvard Business Review Press, 2020. 400 s. ISBN 9781422163559.

Recommended literature:

BRAGG, Steven M. Financial analysis: a business decision guide. 3rd ed. Centennial: Accounting Tools, 2017. 332 s. ISBN 978-1-938910-96-8. HACLEY, Chris. Qualitative Research in Marketing and Management. 2nd ed. Abingdon: Routledge, 2020. 266 s. ISBN 978-1-138-33221-8. THOMPSON, John, Jonathan M. SCOTT a Frank MARTIN. Strategic management: awareness and change. 9th ed. London: Cengage Learning, 2019. 720 s. ISBN 978-1473767423.

Way of continuous check of knowledge in the course of semester

credit - processing and defense of semestral project


Other requirements

Management knowledge.


Subject has no prerequisities.


Subject has no co-requisities.

Subject syllabus:

1. Basic trends of contemporary society development and principles of strategic thinking. 2. Elements of strategic intent - vision, mission, goals and values. 3. Methods of external strategic analysis. 4. Methods of internal strategic analysis. 5. Financial analysis. 6. Mixed methods of strategic analysis. 7. Typology of strategies. 8. Forecasting. 9. Strategy and risk. 10. Strategy implementation. 11. Strategic control, Balanced Scorecard. 12. Crisis management and innovative activity of company. 13. Specific forms of strategic cooperation in the global environment. 14. Current trends in strategic management.

Conditions for subject completion

Full-time form (validity from: 2019/2020 Winter semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Credit Credit 85 (85) 51
        Projekt Project 20  11
        Písemka Written test 65  40
Mandatory attendence parzicipation: Attendance at lectures is recommended. Scope of compulsory attendance at seminars - 80%.

Show history

Occurrence in study plans

Academic yearProgrammeField of studySpec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2022/2023 (N0311A050013) Applied Economics (S01) Economic Development P English Ostrava Choice-compulsory type B study plan
2021/2022 (N0311A050013) Applied Economics (S01) Economic Development P English Ostrava Choice-compulsory type B study plan
2020/2021 (N0311A050013) Applied Economics (S01) Economic Development P English Ostrava Choice-compulsory type B study plan
2019/2020 (N0311A050013) Applied Economics (S01) Economic Development P English Ostrava Choice-compulsory type B study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner