115-0561/04 – Strategic Management (SM)

Gurantor departmentDepartment of ManagementCredits4
Subject guarantorprof. Ing. Petra Horváthová, Ph.D., MBASubject version guarantorprof. Ing. Petra Horváthová, Ph.D., MBA
Study levelundergraduate or graduateRequirementChoice-compulsory type B
YearSemesterwinter
Study languageEnglish
Year of introduction2019/2020Year of cancellation
Intended for the facultiesEKFIntended for study typesFollow-up Master
Instruction secured by
LoginNameTuitorTeacher giving lectures
HAS70 prof. Ing. Petra Horváthová, Ph.D., MBA
ZEL089 Ing. Kateřina Stanovská, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit 2+2

Subject aims expressed by acquired skills and competences

1. Define the basic concepts of strategic management with a simultaneous application of the principles of strategic thinking. 2. Determine the mission of the organization, formulate the mission, vision, goals and philosophy of the organization. 3. Apply the methods of strategic analysis to describe and evaluate the external and internal environment of an organization. 4. Predict the future evolution of the business environment with the formulation and evaluation for the implementation of appropriate strategic alternatives.

Teaching methods

Lectures
Tutorials

Summary

The aim of the course is to to introduce students with the basic concepts and principles of strategic management. Students are encouraged to learn the principles and use of strategic thinking. With the help of case studies, based on business practice, applied methods of strategic analysis and assess the status and trends of the external and internal environment of the organization. Students should understand not only the need to identify competitive advantages in the organization, but also the importance of complying development organization with the development of the business environment. These findings provide the basis for understanding the various types of content strategy and principles of strategic decision-making. After completing the course, students should be able to think through each part of the strategy implementation, to assess the risks and set up a system of strategic control.

Compulsory literature:

DESS, Gregory. ISE Strategic Management: Text And Cases. 11th ed. New York: McGraw-Hill Education, 2023. ISBN 978-1-2662-0046-5. MATHIESON, David F. Strategic Management: A Competitive Advantage Approach, Concepts and Cases. 17th ed. New York: Person, 2022. ISBN 978-129-24-4140-5. THOMPSON, John; SCOTT, Jonathan M. a MARTIN, Frank. Strategic management: awareness and change. 9th ed. London: Cengage Learning, 2019. ISBN 978-1473767423

Recommended literature:

ALTENRIED, Moritz. The Digital Factory. The Human Labor of Automation. Chicago: The University of Chicago Press, 2022. ISBN 978-022-681-549-7. HACLEY, Chris. Qualitative Research in Marketing and Management. 2nd ed. Abingdon: Routledge, 2020. ISBN 978-1-138-33221-8. SOUCHON, Lennart. Strategy in the 21st Century. The Continuing Relevance of Carl von Clausewitz. Hanover: Springer, 2020. ISBN 978-3-030-46027-3.

Way of continuous check of knowledge in the course of semester

credit - processing and defense of semestral project

E-learning

Other requirements

Management knowledge.

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

1. Basic trends of contemporary society development and principles of strategic thinking. 2. Elements of strategic intent - vision, mission, goals and values. 3. Methods of external strategic analysis. 4. Methods of internal strategic analysis. 5. Financial analysis. 6. Mixed methods of strategic analysis. 7. Typology of strategies. 8. Forecasting. 9. Strategy and risk. 10. Strategy implementation. 11. Strategic control, Balanced Scorecard. 12. Crisis management and innovative activity of company. 13. Specific forms of strategic cooperation in the global environment. 14. Current trends in strategic management.

Conditions for subject completion

Full-time form (validity from: 2019/2020 Winter semester)
Task nameType of taskMax. number of points
(act. for subtasks)		Min. number of pointsMax. počet pokusů
Credit Credit 85 (85) 51 3
        Projekt Project 20  11
        Písemka Written test 65  40
Mandatory attendence participation: Attendance at lectures is recommended. Scope of compulsory attendance at seminars - 80%.

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Conditions for subject completion and attendance at the exercises within ISP: Participation in the exercises is not required. The student must meet the course graduation requirements - credit.

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Occurrence in study plans

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2023/2024 (N0311A050013) Applied Economics (S02) International Economic Relations P English Ostrava Choice-compulsory type B study plan
2023/2024 (N0311A050013) Applied Economics (S01) Economic Development P English Ostrava Choice-compulsory type B study plan
2022/2023 (N0311A050013) Applied Economics (S01) Economic Development P English Ostrava Choice-compulsory type B study plan
2021/2022 (N0311A050013) Applied Economics (S01) Economic Development P English Ostrava Choice-compulsory type B study plan
2020/2021 (N0311A050013) Applied Economics (S01) Economic Development P English Ostrava Choice-compulsory type B study plan
2019/2020 (N0311A050013) Applied Economics (S01) Economic Development P English Ostrava Choice-compulsory type B study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner

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