115-0605/01 – Strategic and Crisis Management (SKM)

Gurantor departmentDepartment of ManagementCredits4
Subject guarantordoc. Ing. Marie Mikušová, Ph.D.Subject version guarantordoc. Ing. Marie Mikušová, Ph.D.
Study levelundergraduate or graduateRequirementCompulsory
Study languageCzech
Year of introduction2019/2020Year of cancellation
Intended for the facultiesEKFIntended for study typesFollow-up Master
Instruction secured by
LoginNameTuitorTeacher giving lectures
BAR404 Ing. Terezie Krestová, Ph.D.
MAT073 Ing. Lucja Matusiková, Ph.D.
MIK90 doc. Ing. Marie Mikušová, Ph.D.
ZEL089 Ing. Kateřina Stanovská, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit 2+2

Subject aims expressed by acquired skills and competences

1. Adopt the principles of strategic management. 2. Use the method of strategic analysis. 3. Evaluate the trends of development of the external and internal environment of the organization. 4. Applicate the steps of strategy implementation. 5. Set up a strategic control system. 6. Assess the crisis vulnerability of the organization. 7. Estimate the potential development of the business crisis. 8. Apply the duties of the mayor and municipal authorities in emergency and crisis situations. 9. Create a hazard map of the municipality.

Teaching methods

Project work


The aim of the course is to acquaint students with basic concepts and principles of strategic management. Students are led to adopt and use the principles of strategic thinking, apply methods of strategic analysis and evaluate the state and trends of development of the external and internal environment of the organization. Crisis management is then presented as a summary of management activities focusing on a wide range of issues, starting with risk assessment, through planning, organizing to implementation and control of activities undertaken in connection with the prevention and resolution of the crisis. The student will get the basics to evaluate the crisis vulnerability of the company, to create an early warning system, to create a simple crisis plan, to propose the composition of the crisis team and the ways of its training, to apply the key points of the company's recovery strategy. After completing the course students should be able to think about the individual parts of the strategy implementation, assess its risks and set up a strategic control system.

Compulsory literature:

MIKUŠOVÁ, Marie. Crisis Management. SOET, vol. 27. Ostrava: VŠB-TU Ostrava, 2017. 200 s. ISBN 978-80-248-4101-4. DESS, Gregory, Gerry McNAMARA, Alan EISNER a Seung-Hyun LEE. Strategic Management: Text and Cases. New York: McGraw-Hill, 2020. 832 s. ISBN 978-1-260-07508-3. ROTHAERMEL, Frank, T. Strategic Management. 5th ed. New York: McGraw-Hill, 2020. 576 s. ISBN 978-978-1260261288.

Recommended literature:

GALLOWAY, Scott. Post Corona: From Crisis to Opportunity. London: Portfolio, 2020. 256 s. ISBN 978-0-593-33221-4. KOVOOR-MISRA, Sarah. Crisis Management: Resilience and Change. London: SAGE, 2019. 264 s. ISBN 978-1-506-32869-0. SCHWERDTFEGER, Patrick. Pandemic, Inc.: 8 Trends Driving Business Growth and Success in the New Economy. London: Authority Publishing, 2020. 184 s. ISBN 978-19496-4240-7.

Way of continuous check of knowledge in the course of semester

discussion in the seminars, case studies, project and its presentation


e-learning is used according to the situation

Other requirements

basic economics and management knowledge


Subject has no prerequisities.


Subject has no co-requisities.

Subject syllabus:

1. Business plan, its structure and meaning. 2. Vision, mission, goals and principles of strategic thinking. 3. Methods of the organization's external environment analysis. 4. Methods of internal organization analysis. 5. Mixed methods of organizational environment analysis. 6. Crisis manager. 7. Business crisis profile. 8. Early Warning System. 9. Crisis plan. 10. Crisis management (tools, remedies, resources). 11. The strategy of revitalization and its elements. 12. Crisis management in public administration.

Conditions for subject completion

Full-time form (validity from: 2019/2020 Winter semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of pointsMax. počet pokusů
Credit Credit 85 (85) 45 3
        Písemný test s otevřenými otázkami Written test 85  45
Mandatory attendence participation: The participation in the lectures is recommended, active participation in seminars min 75 %.

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Conditions for subject completion and attendance at the exercises within ISP: Participation in lectures and exercises is not required. The student must meet the other requirements of course completion.

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Occurrence in study plans

Academic yearProgrammeField of studySpec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2022/2023 (N0312A050001) Public Economics and Administration P Czech Ostrava 2 Compulsory study plan
2021/2022 (N0312A050001) Public Economics and Administration P Czech Ostrava 2 Compulsory study plan
2020/2021 (N0312A050001) Public Economics and Administration P Czech Ostrava 2 Compulsory study plan
2019/2020 (N0312A050001) Public Economics and Administration P Czech Ostrava 2 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner

Assessment of instruction

2021/2022 Winter
2020/2021 Winter