115-0608/01 – Ethics in Marketing (EM)
| Gurantor department | Department of Management | Credits | 5 |
| Subject guarantor | doc. PhDr. ThDr. Lucjan Klimsza, PhD. | Subject version guarantor | doc. PhDr. ThDr. Lucjan Klimsza, PhD. |
| Study level | undergraduate or graduate | Requirement | Compulsory |
| Year | 1 | Semester | winter |
| | Study language | Czech |
| Year of introduction | 2022/2023 | Year of cancellation | |
| Intended for the faculties | EKF | Intended for study types | Bachelor |
Subject aims expressed by acquired skills and competences
1.To explain importance of ethics in Business Ethics.
2.To explain main terminology of Ethics.
3.To explain history and development of Business Ethics.
4.To identify resources of ethical responsibility.
5.To consider tools of business ethics and corporate social responsibility.
Teaching methods
Lectures
Tutorials
Project work
Teaching by an expert (lecture or tutorial)
Summary
The course's objective is to introduce students to applied ethics as a general problem. It leads students through the topic of ethics' theoretical underpinnings and into its practical application. introduces students to fundamental moral concepts. The primary objective of the course is to present the application of ethics in business and marketing practice, as well as the potential effects of ethical or unethical behavior on the company, its people, and its clients.
Compulsory literature:
Recommended literature:
Way of continuous check of knowledge in the course of semester
graded credit - written assignments, written test
E-learning
Other requirements
Management knowledge.
Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.
Subject syllabus:
1. The distinctive nature of the discipline of ethics and its epistemic foundations.
2. The fundamental ethical systems of utilitarianism, eudaimonism, hedonism, Christian ethics, and deontology.
3. Calculus. Organizational and managerial values. models for making moral decisions.
4. The fundamental instruments for integrating ethics are the code of ethics, ethical leadership, ethical education and training, ethical ombudsman, and ethical and social audit.
4. Stakeholder theory and the concept of social responsibility in corporations.
5. Particular opportunities for the organization's social responsibility to be applied in the economic, social, and environmental spheres.
6. The Caux Round Table, Global Compact, OECD Guidelines, and Sullivan's Principles are examples of ethical practices by multinational corporations.
7. Ethical dimensions of labor-law relationships, including bossing, mobbing, and sexual harassment. 8. Corruption: Fundamental Characteristics, Types, and Consequences
9. The corporate governance, EFQM, and integrated management systems concepts of ethical business management.
10. Marketing stereotypes and societal starting points, including marketing to vulnerable consumers (children, seniors, and the LGBT community).
11. Consumer ethics: fair trade, greenwashing, circular economy and sustainable consumerism, and consumer rights.
12. The moral standards that apply to particular industries, such as the marketing of financial products, medicinal products, dangerous products (such as sugar, alcohol, and tobacco), and digital marketing.
13. The ethics of product labeling, price policy, sponsorship, and public relations are the first principles of the marketing mix.
Conditions for subject completion
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction