115-0942/01 – Business Administration and Management (PEM)

Gurantor departmentDepartment of ManagementCredits20
Subject guarantorprof. Ing. Petr Šnapka, DrSc.Subject version guarantorprof. Ing. Petr Šnapka, DrSc.
Study levelpostgraduateRequirementCompulsory
YearSemesterwinter + summer
Study languageCzech
Year of introduction2006/2007Year of cancellation2012/2013
Intended for the facultiesEKFIntended for study typesDoctoral
Instruction secured by
LoginNameTuitorTeacher giving lectures
HUC20 prof. Ing. Miroslav Hučka, CSc.
MER20 doc. Dr.Ing. Miroslav Merenda
S1N50 prof. Ing. Petr Šnapka, DrSc.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit and Examination 90+40
Part-time Credit and Examination 90+40

Subject aims expressed by acquired skills and competences

The aim of this comprehensive occupational training course is to achieve such a state of knowledge for students to be able to implement a comprehensive approach to address the issues (problems) of the enterprise. A comprehensive approach is implemented in terms of effective innovative knowledge of economics, marketing and business, management and business law. The aim of study is to lead students to learn and be able to independently analyze the key problems of business processes in terms of their implementation and management. Business processes and problems associated with them are accepted in the form of a systematic structure of corporate value creation chain. The training focused on systems analysis of business processes, and in the development of measures to tackle both surveillance and the potential nature (including innovation) occurring in them, is the application of effective qualitative and qualitative methods (mainly methods that the study and clarified and students applied in the subject KMEA). The specific focus of the consultation of students in this comprehensive course is focused on the analysis and solution of issues that are supposed to address the future of their doctoral dissertation. More detailed information pertaining to this subject are presented in publication: Information about doctoral study, which is published for given academic year.

Teaching methods

Individual consultations

Summary

This complex branch course is aimed by its contents into the following partial areas that tie together with the know-how from the field of business administration and management. All student examinations will principially focus on the direction of her/his future thesis. From the remaining parts of the complex exam, the requirements will include mainly the necessary linked knowledge associated with the pivotal problems of her/his professional work. The structure of the field study circuits in the individual study regions consists of: I. Business Administration II. Management III. Marketing and Business

Compulsory literature:

I. Field study - Business Administration 1. Enterprise Strategic Management: IRELAND, R. D., HOSKISSON, R. a M. MITT. The management of strategy: concepts. South-West Cengage Learning, 2011. 2. Forms of business, organizational structure and corporate governance: HISRICH, R., PETERS, M. a D. STEPHERD. Entrepreneurship. New-York: McGraw-Hill/Irwin, 2010. 3. Business risk management: MERNA, Tony a Faisal F. AL-THANI. Risk management. 1. vyd. Praha: Computer Press, 2007. ISBN 978-80-251-1547-3. 4. Organization and management of process (supply, logistic) chains: BESTERFIELD. D. H. Total Quality Management. Third edition. Prentice Hall, 2003. ISBN 0-13-099306-9. II. Field study - MANAGEMENT 1. Human Resource Management (HRM) YUKL, Gary A. Leadership in Organization. 7th ed. New York: Prentice Hall, 2008. ISBN 978-013-2424-318. 2. Economic System of Enterprise TRUETT, L. J. a D. B. TRUETT. Managerial Economics, Analysis, Problems, Cashes. USA. New Jersey: John Wiley & Sons, 2004. 652 p. ISBN 0470009934. WEIL, R. L. a M.W. MAHER. Handbook of Cost Management. 2. vyd. USA. New Jersey: John Wiley & Sons, 2005. ISBN 978-0-471-67814-4. 3. Investments and investments evaluation criteria: 4. Methods of business financial performance measurement and financial planning: COPELAND, T. E., WESTON, J. F. Financial theory and corporate finance. Addison -Wesley, Reading, 1988. LUENBERGER, David. Investment Science. Oxford University Press, 1997. III. Field of study - MARKETING AND BUSINESS 1. Internal Analysis of Marketing Environment 2. External Analysis of Marketing Environment 3. Formulation of Marketing Programs BEST, Roger. J. Market–Based Management. 4. vyd. Prentice Hall: New Yersey 2005. ISBN 0-13-129372-9. 4. Management of Business Operations in the Process of Globalization CAEORA, R. P., GRAHAM J. L. a M. C. Gilly. International Marketing. 15th edition. New York: Mc Craw Hill/Irwin, 2011. ISBN 978-0-07-352994-3. HILL, Charles W. L. Internatiional Business. 8 th edition. New York: Mc Craw Hill/Irwin, 2011. ISBN 978-0-07-122083-5.

Recommended literature:

I. Field study - Business Administration 1. Enterprise Strategic Management: PENG, M. V. Global strategic management. Mason: South-Western Cengage Learning, 2009. WHEELEN, T. and J. D. HUNGER. Strategic management and business policy: towards global sustainability. Pearson Education, 2012. 2. Forms of business, organizational structure and corporate governance KURATKO, Donald. Enterpreneurship: theory, process, practice. South-West Cengage Learning, 2009. 3. Business risk management: WATERS, D. Supply Chain Risk Management: Vulnerability and Resilience in Logistics. London: Kogan Page, 2007. 4. Organization and management of process (supply, logistic) chains: NOORI, Hamid a Russell RADFORD. Production and Operations Management. New York: McGRAW-HILL, 1995. II. Field study - MANAGEMENT 1. Human Resource Management (HRM) YUKL, Gary A. Leadership in Organization. 7th ed. New York: Prentice Hall, 2008. ISBN 978-013-2424-318. 2. Economic System of Enterprise KAPLAN, Robert. S. a David. P. NORTON. Balanced Scorecard: translating strategy into action. 1.vyd. Boston: Harvard Business School Press, 1996. 3. Investments and investments evaluation criteria: 4. Methods of business financial performance measurement and financial planning: COPELAND, T. E, WESTON, J. F. Financial theory and corporate finance. Addison -Wesley, Reading, 1988. III. Field of study - MARKETING AND BUSINESS 1. Internal Analysis of Marketing Environment 2. External Analysis of Marketing Environment 3. Formulation of Marketing Programs CAEORA, R. P., GRAHAM J. L. a M. C. Gilly. International Marketing. 15th edition. New York: Mc Craw Hill/Irwin, 2011. FREATHY, Paul. The Retailing Book: Principles and Appplications. Essex: Pearson Education Limited, 2009. HILL, Charles W. L. Internatiional Business. 8 th ed. New York: Mc Craw Hill/Irwin, 2011. HOLLENSEN, Svend. Marketing Management. A Relationship Approach. Harlow: Prentice Hall, 2003. ISBN 0-273-64378-9. 4. Management of Business Operations in the Process of Globalization FREATHY, Paul. The Retailing Book: Principles and Appplications. Essex: Pearson Education Limited, 2009. ISBN 0-273-65548-5.

Way of continuous check of knowledge in the course of semester

E-learning

Další požadavky na studenta

Knowledge from of all completed courses.

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

I. Business Administration Diagnostics and therapy of the enterprise. Entrepreneurship (including the euro-tendencies and problems of small and medium sized enterprises). Management and administration of companies. Strategy and development of business. Quality Management. Logistics Management. Digital economy /Internet tools and application/. Innovation Management /including the management of research work/. II. Management Analysis of the effect of economic and management processes, business planning, evolution of management and the determinants of its development, managerial functions and a personality of a manager, strategic management and its application, organizational systems and their optimization, management of human resources, preparation and realization of research in management. III. Marketing Exploitation of marketing information system for selection of target markets. Application of marketing mix on individual types of markets. Strategic marketing as a tool for business management. Organisation of marketing activities and their control. Management of business activities in the process of globalisation. The algorithm of decision making during the performance of business operations domestically and abroad.

Conditions for subject completion

Part-time form (validity from: 1960/1961 Summer semester, validity until: 2012/2013 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Exercises evaluation and Examination Credit and Examination 100 (145) 51
        Examination Examination 100  0
        Exercises evaluation Credit 45  0
Mandatory attendence parzicipation:

Show history

Occurrence in study plans

Academic yearProgrammeField of studySpec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2012/2013 (P6208) Economics and Management (6208V086) Business Economics and Management P Czech Ostrava Compulsory study plan
2012/2013 (P6208) Economics and Management (6208V086) Business Economics and Management K Czech Ostrava Compulsory study plan
2011/2012 (P6208) Economics and Management (6208V086) Business Economics and Management P Czech Ostrava Compulsory study plan
2011/2012 (P6208) Economics and Management (6208V086) Business Economics and Management K Czech Ostrava Compulsory study plan
2010/2011 (P6208) Economics and Management (6208V086) Business Economics and Management P Czech Ostrava Compulsory study plan
2010/2011 (P6208) Economics and Management (6208V086) Business Economics and Management K Czech Ostrava Compulsory study plan
2009/2010 (P6208) Economics and Management (6208V086) Business Economics and Management P Czech Ostrava Compulsory study plan
2009/2010 (P6208) Economics and Management (6208V086) Business Economics and Management K Czech Ostrava Compulsory study plan
2008/2009 (P6208) Economics and Management (6208V086) Business Economics and Management K Czech Ostrava Compulsory study plan
2008/2009 (P6208) Economics and Management (6208V086) Business Economics and Management P Czech Ostrava Compulsory study plan
2007/2008 (P6208) Economics and Management (6208V086) Business Economics and Management K Czech Ostrava Compulsory study plan
2007/2008 (P6208) Economics and Management (6208V086) Business Economics and Management P Czech Ostrava Compulsory study plan
2006/2007 (P6208) Economics and Management (6208V086) Business Economics and Management K Czech Ostrava Compulsory study plan
2006/2007 (P6208) Economics and Management (6208V086) Business Economics and Management K Czech Ostrava Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner