115-0942/02 – Business Administration and Management (PEM)

Gurantor departmentDepartment of ManagementCredits20
Subject guarantorprof. Ing. Petr Šnapka, DrSc.Subject version guarantorprof. Ing. Petr Šnapka, DrSc.
Study levelpostgraduateRequirementCompulsory
YearSemesterwinter + summer
Study languageCzech
Year of introduction2013/2014Year of cancellation
Intended for the facultiesEKFIntended for study typesDoctoral
Instruction secured by
LoginNameTuitorTeacher giving lectures
MAC40 doc. Ing. Pavla Macurová, CSc.
S1N50 prof. Ing. Petr Šnapka, DrSc.
SPA50 doc. Ing. Vojtěch Spáčil, CSc.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Examination 90+40
Combined Examination 90+40

Subject aims expressed by acquired skills and competences

The aim of this comprehensive occupational training course is to achieve such a state of knowledge for students to be able to implement a comprehensive approach to address the issues (problems) of the enterprise. A comprehensive approach is implemented in terms of effective innovative knowledge of economics, marketing and business, management and business law. The aim of study is to lead students to learn and be able to independently analyze the key problems of business processes in terms of their implementation and management. Business processes and problems associated with them are accepted in the form of a systematic structure of corporate value creation chain. The training focused on systems analysis of business processes, and in the development of measures to tackle both surveillance and the potential nature (including innovation) occurring in them, is the application of effective qualitative and qualitative methods (mainly methods that the study and clarified and students applied in the subject KMEA). The specific focus of the consultation of students in this comprehensive course is focused on the analysis and solution of issues that are supposed to address the future of their doctoral dissertation. More detailed information pertaining to this subject are presented in publication: Information about doctoral study, which is published for given academic year.

Teaching methods

Individual consultations

Summary

This complex branch course is aimed by its contents into the following partial areas that tie together with the know-how from the field of business administration and management. All student examinations will principially focus on the direction of her/his future thesis. From the remaining parts of the complex exam, the requirements will include mainly the necessary linked knowledge associated with the pivotal problems of her/his professional work. The structure of the field study circuits in the individual study regions consists of: I. Business Administration II. Management III. Marketing and Business

Compulsory literature:

I. Field study - Business Administration 1. Enterprise Strategic Management: IRELAND, R. D., HOSKISSON, R. a M. MITT. The management of strategy: concepts. South-West Cengage Learning, 2011. 2. Forms of business, organizational structure and corporate governance: HISRICH, R., PETERS, M. a D. STEPHERD. Entrepreneurship. New-York: McGraw-Hill/Irwin, 2010. 3. Business risk management: MERNA, Tony a Faisal F. AL-THANI. Risk management. 1. vyd. Praha: Computer Press, 2007. ISBN 978-80-251-1547-3. 4. Organization and management of process (supply, logistic) chains: BESTERFIELD. D. H. Total Quality Management. Third edition. Prentice Hall, 2003. ISBN 0-13-099306-9. II. Field study - MANAGEMENT 1. Human Resource Management (HRM) YUKL, Gary A. Leadership in Organization. 7th ed. New York: Prentice Hall, 2008. ISBN 978-013-2424-318. 2. Economic System of Enterprise TRUETT, L. J. a D. B. TRUETT. Managerial Economics, Analysis, Problems, Cashes. USA. New Jersey: John Wiley & Sons, 2004. 652 p. ISBN 0470009934. WEIL, R. L. a M.W. MAHER. Handbook of Cost Management. 2. vyd. USA. New Jersey: John Wiley & Sons, 2005. ISBN 978-0-471-67814-4. 3. Investments and investments evaluation criteria: 4. Methods of business financial performance measurement and financial planning: COPELAND, T. E., WESTON, J. F. Financial theory and corporate finance. Addison -Wesley, Reading, 1988. LUENBERGER, David. Investment Science. Oxford University Press, 1997. III. Field of study - MARKETING AND BUSINESS 1. Internal Analysis of Marketing Environment 2. External Analysis of Marketing Environment 3. Formulation of Marketing Programs BEST, Roger. J. Market–Based Management. 4. vyd. Prentice Hall: New Yersey 2005. ISBN 0-13-129372-9. 4. Management of Business Operations in the Process of Globalization CAEORA, R. P., GRAHAM J. L. a M. C. Gilly. International Marketing. 15th edition. New York: Mc Craw Hill/Irwin, 2011. ISBN 978-0-07-352994-3. HILL, Charles W. L. Internatiional Business. 8 th edition. New York: Mc Craw Hill/Irwin, 2011. ISBN 978-0-07-122083-5.

Recommended literature:

I. Field study - Business Administration 1. Enterprise Strategic Management: PENG, M. V. Global strategic management. Mason: South-Western Cengage Learning, 2009. WHEELEN, T. and J. D. HUNGER. Strategic management and business policy: towards global sustainability. Pearson Education, 2012. 2. Forms of business, organizational structure and corporate governance KURATKO, Donald. Enterpreneurship: theory, process, practice. South-West Cengage Learning, 2009. 3. Business risk management: WATERS, D. Supply Chain Risk Management: Vulnerability and Resilience in Logistics. London: Kogan Page, 2007. 4. Organization and management of process (supply, logistic) chains: NOORI, Hamid a Russell RADFORD. Production and Operations Management. New York: McGRAW-HILL, 1995. II. Field study - MANAGEMENT 1. Human Resource Management (HRM) YUKL, Gary A. Leadership in Organization. 7th ed. New York: Prentice Hall, 2008. ISBN 978-013-2424-318. 2. Economic System of Enterprise KAPLAN, Robert. S. a David. P. NORTON. Balanced Scorecard: translating strategy into action. 1.vyd. Boston: Harvard Business School Press, 1996. 3. Investments and investments evaluation criteria: 4. Methods of business financial performance measurement and financial planning: COPELAND, T. E, WESTON, J. F. Financial theory and corporate finance. Addison -Wesley, Reading, 1988. III. Field of study - MARKETING AND BUSINESS 1. Internal Analysis of Marketing Environment 2. External Analysis of Marketing Environment 3. Formulation of Marketing Programs CAEORA, R. P., GRAHAM J. L. a M. C. Gilly. International Marketing. 15th edition. New York: Mc Craw Hill/Irwin, 2011. FREATHY, Paul. The Retailing Book: Principles and Appplications. Essex: Pearson Education Limited, 2009. HILL, Charles W. L. Internatiional Business. 8 th ed. New York: Mc Craw Hill/Irwin, 2011. HOLLENSEN, Svend. Marketing Management. A Relationship Approach. Harlow: Prentice Hall, 2003. ISBN 0-273-64378-9. 4. Management of Business Operations in the Process of Globalization FREATHY, Paul. The Retailing Book: Principles and Appplications. Essex: Pearson Education Limited, 2009. ISBN 0-273-65548-5.

Way of continuous check of knowledge in the course of semester

E-learning

Další požadavky na studenta

Knowledge from of all completed courses.

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

A. Business Administration 1. Enterprise Strategic Management • Competition and enterprise competitiveness • Competitive potential of enterprise • Strategic management cycle • Typology of business strategies • Analytic, prognostic(forecasting) and decision making methods in the strategic management (PEST analysis, Porter analysis of competitive strengths, financial analysis, benchmarking, EFQM model of excellence, Key performance indicators analysis, SWOT analysis, Delphi method, Scenarios method, decision analysis) • Strategic map and Balanced Scorecard 2. Forms of business, organizational structure and corporate governance • Decision making process about forms of business, organizational architecture of business and corporate governance incl. definitions of business types. Application of comparative analysis, benchmarking and decision analysis. • The new phase in the business concept (principles, complexity of problems, market changes). The business and management model based on condition under chaos by Kotler (2009), prognostic and retropolation methods. • Enterprise networks (possibilities for network flow methods application). Knowledge entrepreneurship and knowledge enterprise. • Multinational and transnational business (business performance, competitiveness and strength measurement approaches). Intrapreneurship (application possibilities for systematic improvement). • Research enterprise infrastructure (application of SPACE method, method of passportization). • Opportunities and constraints of business cooperation (models of integration, the significance of diagnostic mission method). 3. Business risk management • Dynamic and turbulences of enterprise environment. • Contemporary concepts of enterprise environment. Chaos inhibitors. • Definitions of risk, types of business risks and particular risks of business activities. • Specification of risk management framework, risk management process. • Methods of identification and evaluation of risks (Delphi method, the scenarios method, the “What if?” analysis, FMEA method, FTA method, the Cause and Effect analysis etc.) • Different approaches to risk, measures to particular risk type’s reduction. • Approaches to creation of robust business systems and robust supply chains. 4. Organization and management of process (supply, logistic) chains • Processes and their chains (enterprise and inter-enterprise), interfaces and their effects. • Supply chain structure, Customer Order Decoupling Point • Bottlenecks and chain effects in process chains. • Local vs. global effects. Principles of process management. • Process performance measurement indicators for quality, time (flexibility) and costs. Comparison of Push and Pull systems. • Lean concept vs agility concept and their components. Methods of process analysis and improvement (Kaizen, Six Sigma, Theory of Constraints) and related methods (i.e. Value Stream analysis, the Cause and Effect analysis, Activity Based Costing method, benchmarking, FMEA method, process maturity analysis). B. Management 1. Human Resource Management (HRM) • Human Resource Management (HRM) strategy and its implementation. • The definitions and concepts of HRM strategy • Approaches to Strategic HRM • Methodology of strategy formulation. • Human Capital Management – its role in measurement and assessment of HRM and particular personnel processes and activities • New approaches to HRM: Age management, Diversity management, Talent management • Strategy and implantation of particular personnel areas – recruitment, job performance management, employee compensation. • Motivation and satisfaction at work • Theories of motivation process. • Influential factors of work satisfaction • Methodological problems of work motivation and satisfaction research • Leadership in organizations – theory, leadership domain development, intercultural management • Applied HRM methods (identification of fluctuation, stabilization, application of human capital effectiveness measurement methods, analysis competences, Kirkpatrick model of learning effectiveness, opportunities and constraints of benchmarking in HRM, HRM audit, methodological problems of motivation and work satisfaction measurement, identification of method’s reliability and validity, application of ROI in HRM). 2. Economic System of Enterprise • Specification of enterprise’s economic system, its components and linkages (system analysis, system modelling). • Management of enterprise behaviour related to value creation process (value creation chain according to Porter, value analysis, relation mapping) • The objective setting in enterprise’s economic system management (BSC method, SMART, structural analysis, differential calculus optimization, operational research, statistical data processing methods, logical-analytic modelling of criteria relations, benchmarking) • Enterprise capital and assets structure as an entrepreneurial process potential – optimization of capital structure and analysis of enterprise assets potentials in relation with its economic system. – potential strength, its expenditure, utilization and reproduction (BSC method, sensitivity analysis – production inventory, operational research methods – inventory optimization, renewal theory, modelling of logical-analytic linkage criteria – analytical indicator linkages). • Employees as an entrepreneurial process potential and its analysis in relation to enterprise’s economic system (staff returns to cost optimization, labour costs and wage analysis – application of index method, logarithm method, method of successive changes, application of statistical sets characteristics and systems of inequations). • Work productivity, its measurement and analysis (index method, logical-analytic linkage criteria modelling – linkages of analytical indicators, factor analysis, method of successive changes, logarithm method, analysis of the production factor compensation in relation to production function). • Analysis and criteria of enterprise’s returns, costs and economic results optimization (sensitivity analysis, Safety Margin analysis, index analysis, application of inequations as a criteria of assessment, regression and correlation analysis, classification analysisi, method of successive changes, logarithm method, application of budgeting and calculation methods, differential calculus optimization, analysis of production factors compensation – application of total differential of the production function). • Management by objectives (MBO). Organizational and management system analysis with focus on decision making process analysis (management by objectives and deviation method, problem analysis, decision making analysis, decision making tables, group decision analysis, flowcharts, criteria of decision making under uncertainty, probability and decision trees, statistical criteria of risk measurement, hypothesis testing). 3. Investments and investments evaluation criteria • Categorization of investments • Formulation of investment projects evaluation criteria (Net Present value (NPV), Profitability Index (PI), IRR, Payback-Period), types and methods of investment project costs of capital determination • Investment project cash-flow content and estimation methods (NPV equity, NPV entity) • Investment project evaluation methods under risk and flexibility (Certainty Equivalent method, Risk-Adjusted Return On Capital method, real options) • Comparison of criteria and specification of their application • Methods of foreign investment projects evaluation 4. Methods of business financial performance measurement and financial planning • Categorization and types of complex financial performance indicators • Areas and calculation of particular business financial analysis indicators • Methods of indicator pyramidal analysis • Sensitivity analysis and analysis of indicator deviations methods (successive changes, division with a residue, logarithm, functional) • Financial planning procedure and methods • Criteria of financial plans’ evaluation C. Marketing and Business 1. Internal Analysis of Marketing Environment • Sales analysis • Frequency and contract marketing • Productivity analysis • Profitability analysis • Analytical methods used for internal analysis (ABC analysis, Portfolio analysis, Contribution margin analysis, A. D. Little model) 2. External Analysis of Marketing Environment • Market analysis and Segmentation • Market measurement • Competitive analysis • Customer analysis • Analytical methods used for external analysis (Porte analysis of competitive forces, Cluster analysis, Methods for Calculation of Absolute and Relative Market Potential, Position maps, Black Box Model, Buying Phase Model, Conversion Model, Customer Satisfaction Measurement) 3. Formulation of Marketing Programs • Product programs • Distribution programs • Price programs • Communication programs • Methods and models used for formulation of marketing programs (Portfolio BCG, Product life cycle, Methods of brand testing, Methods of packing testing, Factor analysis, Conjoint analysis, Dutch test of price sensitivity, Methods of price gaps, Measurement of distribution intensity, Analysis of efficiency of marketing communication – pre test, post test) 4. Management of Business Operations in the Process of Globalization • Choice of strategy for global market and algorithm of business operations • Business strategy and customer relationship management • Intercultural approach to formulation of business strategy • Methods (Blue Ocean Strategy, Business process redesign, Efficient Consumer Response, Hofstede's cultural dimensions)

Conditions for subject completion

Full-time form (validity from: 2013/2014 Winter semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Examination Examination  
Mandatory attendence parzicipation:

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Occurrence in study plans

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Occurrence in special blocks

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