115-0958/01 – Strategic Management (STRMG)
| Gurantor department | Department of Management | Credits | 0 |
| Subject guarantor | doc. Ing. Marie Mikušová, Ph.D. | Subject version guarantor | doc. Ing. Václav Lednický, CSc. |
| Study level | postgraduate | Requirement | Choice-compulsory |
| Year | | Semester | winter + summer |
| | Study language | Czech |
| Year of introduction | 2006/2007 | Year of cancellation | 2011/2012 |
| Intended for the faculties | EKF | Intended for study types | Doctoral |
Subject aims expressed by acquired skills and competences
1. Adopt and use principles of strategic thinking.
2. Apply strategic analysis methods and using it to inscribe and evaluate external and internal environment of organization.
3. Predict prospective progress of entrepreneurial environment.
4. Evaluate designed strategies and to resolve optimal one.
5. Evaluate risks and effects of implementation of strategy and to evaluate results of strategic check.
Teaching methods
Lectures
Individual consultations
Project work
Summary
The subject is focused on understanding of strategic management and creation of strategic approaches. With case studies that are based on business practice, methods of strategic analysis are applied and the state and trends of the external and internal development of the organization are evaluated. Attention is paid to the implementation of the strategy with its impact on corporate structure and culture, current management trends, anti-crisis measures and risk distribution methods. These findings form the basis for understanding the content of the different strategies and strategies of strategic decision making. After completing the course, students should be able to think through the different parts of the strategy implementation, assess its risks and set up a system of strategic control.
Compulsory literature:
Recommended literature:
Way of continuous check of knowledge in the course of semester
E-learning
Other requirements
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Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.
Subject syllabus:
1st Importance, status and basic concepts of strategic management
- Philosophy of strategic management.
- The principles of strategic thinking.
- Basic form of strategic decision making.
2nd Forecasting methods, the importance of forecasts, the basic trends are currently
- Techniques of forecasting.
- Accuracy of forecasts and their information value.
- Trends and developments today.
3rd Principles of strategic management, strategy-making process models
- Breakdown of strategic actions and their significance.
- Characteristics and continuity of policy practice.
4th The mission of the company, corporate objectives, vision, business philosophy
- Components of strategic planning.
- Definitions.
- Interest groups in strategic management.
5th Analysis of the external environment
- STEP-analysis.
- SWOT-analysis, space-analysis - part of the external environment.
- Porter's model.
- Strategic Map.
6th Internal environment analysis
- Analysis of high profile business.
- Portfolio analysis.
- SWOT-analysis, space-analysis - part of the internal environment.
7th Financial analysis and financial planning within the corporate strategy
- Objectives.
- Forms of financial analysis.
- Financial and business objectives of monetary policy.
8th The method of selecting the type of strategies (procedures, methods)
- Typing strategies.
- Status of strategic business entities within the system of strategic
management.
- Outline of strategic approaches.
9th Implementation strategies - steps
- The importance of strategy implementation.
- Management of strategic change.
- Monitoring the achievement of the planned changes.
10th Functional strategies
- Complex nature of the strategy.
- Distribution strategies.
- Local strategic planning.
11th Risk and crisis in terms of company strategy
- Basic types of stress strategies.
- Support (general) principles for how to resolve the crisis.
- Forms save the company.
12th Current management approaches as part of strategic management
- Basic approaches in management.
- Information Management.
- Trends in organizational cultures.
13th The innovation process and innovation strategy
- Sources of innovative ideas and approaches.
- Features an innovative strategy.
14th The strategy of multinational and transnational companies in terms of
increasing globalization
- Porter's competitive diamond.
- Organizational structure.
Conditions for subject completion
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction
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