115-0958/02 – Strategic Management (STRMG)

Gurantor departmentDepartment of ManagementCredits10
Subject guarantordoc. Ing. Marie Mikušová, Ph.D.Subject version guarantorprof. PhDr. Jiří Bláha, CSc.
Study levelpostgraduateRequirementChoice-compulsory
YearSemesterwinter + summer
Study languageCzech
Year of introduction2006/2007Year of cancellation2012/2013
Intended for the facultiesEKFIntended for study typesDoctoral
Instruction secured by
LoginNameTuitorTeacher giving lectures
LED30 doc. Ing. Václav Lednický, CSc.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit and Examination 90+0
Part-time Credit and Examination 90+0
Distance Credit and Examination 90+0

Subject aims expressed by acquired skills and competences

1. Define basic notions of strategic management area. 2. Adopt and use principles of strategic thinking. 3. Set mission of organization, to formulate messages, visions, targets and philosophy of organization. 4. Apply strategic analysis methods and using it to inscribe and evaluate external and internal environment of organization. 5. Identify competitive advantage of organization. 6. Predict prospective progress of entrepreneurial environment. 7. Formulate parallel strategic alternatives. 8. Evaluate designed strategies and to resolve optimal one. 9. Evaluate risks and effects of implementation of strategy and to evaluate results of strategic check.

Teaching methods

Individual consultations
Project work


The subject is focused on understanding of strategic management and creation of strategic approaches. With case studies that are based on business practice, methods of strategic analysis are applied and the state and trends of the external and internal development of the organization are evaluated. Attention is paid to the implementation of the strategy with its impact on corporate structure and culture, current management trends, anti-crisis measures and risk distribution methods. These findings form the basis for understanding the content of the different strategies and strategies of strategic decision making. After completing the course, students should be able to think through the different parts of the strategy implementation, assess its risks and set up a system of strategic control.

Compulsory literature:

BARNEY, Jay B. a William S. HESTERLY. Strategic management and competitive advantage: concepts and cases. 6th ed. Harlow: Pearson, 2019. 390 s. ISBN 978-1-292-25804-1. DESS, Gregory, Gerry McNAMARA, Alan EISNER a Seung-Hyun LEE. Strategic Management: Text and Cases. 10th ed. New York: McGraw-Hill, 2020. 832 s. ISBN 978-1-260-07508-3. ROTHAERMEL, Frank, T. Strategic Management. 5th ed. New York: McGraw-Hill, 2020. 576 s. ISBN 978-12-602-6128-8.

Recommended literature:

CAMPBELL, R. Harvey, Sandy RATTRAY a Otto Van HERMERT. Strategic Risk Management: Designing Portfolios and Managing Risk. London: Wiley, 2021. 256 s. ISBN‎ 978-1-119-77391-7. HITT, Michael, A., Duane, R. IRELAND a Robert, E. HOSKISSON. Strategic Management: Concepts and Cases: Competitiveness and Globalization (MindTap Course List) 13th ed. Boston, MA: Cengage, 2019. 768 s. ISBN 978-0-357-03383-8. ROTHAERMEL, Frank. ISE Strategic Management: Concepts. New York: McGraw-Hill, 2021. 578 s. ISBN 978-1-260-57123-3.

Way of continuous check of knowledge in the course of semester


Other requirements

Basic knowledge of management.


Subject has no prerequisities.


Subject has no co-requisities.

Subject syllabus:

1st Importance, status and basic concepts of strategic management - Philosophy of strategic management. - The principles of strategic thinking. - Basic form of strategic decision making. 2nd Forecasting methods, the importance of forecasts, the basic trends are currently - Techniques of forecasting. - Accuracy of forecasts and their information value. - Trends and developments today. 3rd Principles of strategic management, strategy-making process models - Breakdown of strategic actions and their significance. - Characteristics and continuity of policy practice. 4th The mission of the company, corporate objectives, vision, business philosophy - Components of strategic planning. - Definitions. - Interest groups in strategic management. 5th Analysis of the external environment - STEP-analysis. - SWOT-analysis, space-analysis - part of the external environment. - Porter's model. - Strategic Map. 6th Internal environment analysis - Analysis of high profile business. - Portfolio analysis. - SWOT-analysis, space-analysis - part of the internal environment. 7th Financial analysis and financial planning within the corporate strategy - Objectives. - Forms of financial analysis. - Financial and business objectives of monetary policy. 8th The method of selecting the type of strategies (procedures, methods) - Typing strategies. - Status of strategic business entities within the system of strategic management. - Outline of strategic approaches. 9th Implementation strategies - steps - The importance of strategy implementation. - Management of strategic change. - Monitoring the achievement of the planned changes. 10th Functional strategies - Complex nature of the strategy. - Distribution strategies. - Local strategic planning. 11th Risk and crisis in terms of company strategy - Basic types of stress strategies. - Support (general) principles for how to resolve the crisis. - Forms save the company. 12th Current management approaches as part of strategic management - Basic approaches in management. - Information Management. - Trends in organizational cultures. 13th The innovation process and innovation strategy - Sources of innovative ideas and approaches. - Features an innovative strategy. 14th The strategy of multinational and transnational companies in terms of increasing globalization - Porter's competitive diamond. - Organizational structure.

Conditions for subject completion

Full-time form (validity from: 2011/2012 Winter semester, validity until: 2012/2013 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Exercises evaluation and Examination Credit and Examination 100 (100) 51
        Exercises evaluation Credit 30  16
        Examination Examination 70  51
Mandatory attendence parzicipation:

Show history

Occurrence in study plans

Academic yearProgrammeField of studySpec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2012/2013 (P6208) Economics and Management (6208V086) Business Economics and Management P Czech Ostrava Choice-compulsory study plan
2012/2013 (P6208) Economics and Management (6208V086) Business Economics and Management K Czech Ostrava Choice-compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner