115-0958/04 – Strategic Management (STRMG)
| Gurantor department | Department of Management | Credits | 10 |
| Subject guarantor | doc. Ing. Marie Mikušová, Ph.D. | Subject version guarantor | doc. Ing. Marie Mikušová, Ph.D. |
| Study level | postgraduate | Requirement | Choice-compulsory type B |
| Year | | Semester | winter + summer |
| | Study language | Czech |
| Year of introduction | 2019/2020 | Year of cancellation | |
| Intended for the faculties | EKF | Intended for study types | Doctoral |
Subject aims expressed by acquired skills and competences
1. Adopt and use principles of strategic thinking.
2. Apply strategic analysis methods and using it to inscribe and evaluate external and internal environment of organization.
3. Predict prospective progress of entrepreneurial environment.
4. Evaluate designed strategies and to resolve optimal one.
5. Evaluate risks and effects of implementation of strategy and to evaluate results of strategic check.
Teaching methods
Lectures
Individual consultations
Project work
Summary
The subject is focused on understanding of strategic management and creation of strategic approaches. With case studies that are based on business practice, methods of strategic analysis are applied and the state and trends of the external and internal development of the organization are evaluated. Attention is paid to the implementation of the strategy with its impact on corporate structure and culture, current management trends, anti-crisis measures and risk distribution methods. These findings form the basis for understanding the content of the different strategies and strategies of strategic decision making. After completing the course, students should be able to think through the different parts of the strategy implementation, assess its risks and set up a system of strategic control.
Compulsory literature:
Recommended literature:
Way of continuous check of knowledge in the course of semester
project, combined exam
E-learning
according to the actual situation
Other requirements
advanced knowledge of management and economics
Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.
Subject syllabus:
1. Meaning, position and basic concepts of strategic management.
2. Methods of forecasting, importance of forecasts, basic development tendencies of the present.
3. Principles of strategic management, models of the strategy-making process.
4. Company mission, corporate objectives, vision, corporate philosophy.
5. Analysis of the external environment.
6. Analysis of the internal environment.
7. Financial analysis and financial planning within the corporate strategy.
8. Method of selecting the type of strategies (procedure, methods).
9. Implementation of strategies - individual steps.
10. Functional strategies.
11. Risk and crisis in terms of corporate strategy.
12. Current management approaches as part of strategic management.
13. Innovation process and innovation strategy.
14. Strategy of multinational and transnational companies in the conditions of advancing globalization.
Conditions for subject completion
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction
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