115-3007/01 – Communication Skills of Managers in Sport (KDMS)

Gurantor departmentDepartment of ManagementCredits3
Subject guarantordoc. RNDr. Irena Durdová, Ph.D.Subject version guarantordoc. RNDr. Irena Durdová, Ph.D.
Study levelundergraduate or graduateRequirementCompulsory
Study languageCzech
Year of introduction2011/2012Year of cancellation2011/2012
Intended for the facultiesEKFIntended for study typesFollow-up Master
Instruction secured by
LoginNameTuitorTeacher giving lectures
DUR45 doc. RNDr. Irena Durdová, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit and Examination 2+1

Subject aims expressed by acquired skills and competences

1. To acquaint students with basic kinds of interpersonal communication. 2. To specify the basic aspects of communication in a sporting environment. 3. To explain the problems of communication within a sports club and in PR areas. 4. To explain the principles of mass-medial communication. 5. To analyze and interpret the principles of controversial communication.

Teaching methods



To acquaint students with basic kinds of interpersonal communication.To specify the basic aspects of communication in a sporting environment.

Compulsory literature:

DURDOVÁ,Irena.Vybrané kapitoly z mezilidské komunikace.Ostrava: Ekonomická fakulta VŠB- TU Ostrava, 2010. ISBN 978-80-248-2164-1.

Recommended literature:

WHITMAN, John. Koučování. Praha: Management Press 1995.

Way of continuous check of knowledge in the course of semester


Other requirements



Subject has no prerequisities.


Subject has no co-requisities.

Subject syllabus:

1. Defining basic terms, ways of communication, personality in the process of communication 2. Social perception, attitudes, formal authority, empathy, respect, manager's charisma, communication disorders 3. Verbal communication, styles 4. Nonverbal communication, forms 5. Communication environment in sport 6. Hearing and listening, negotiations, persuading, influencing, conflicts in communication, communication in sport 7. Sports manager's skills in motivating and leading people, dialogue, feedback 8. Presentation and communication in front of an audience, organizing speech in sport environment 9. Couching in sport management, marketing communication 10. Group communication, types of teams and team roles 11. Sports manager's actions – giving orders, persuading, supervision, criticising, coordinating 12. Problem communicaton – criticism, conflicts, discrimination, racism, etc. 13. Communication within a sports club, with the public 14. Mass media communication

Conditions for subject completion

Full-time form (validity from: 2011/2012 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Exercises evaluation and Examination Credit and Examination 100 (100) 51
        Exercises evaluation Credit 35  18
        Examination Examination 65  33
Mandatory attendence parzicipation:

Show history

Occurrence in study plans

Academic yearProgrammeField of studySpec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2011/2012 (N6208) Economics and Management (6208T101) Sports Management P Czech Ostrava 1 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner