115-9514/01 – Economy and Management (EAMAJ)

Gurantor departmentDepartment of ManagementCredits10
Subject guarantorprof. Ing. Petra Horváthová, Ph.D., MBASubject version guarantorprof. Ing. Petra Horváthová, Ph.D., MBA
Study levelpostgraduateRequirementCompulsory
YearSemesterwinter + summer
Study languageEnglish
Year of introduction2019/2020Year of cancellation
Intended for the facultiesEKFIntended for study typesDoctoral
Instruction secured by
LoginNameTuitorTeacher giving lectures
CUL33 doc. Ing. Miroslav Čulík, Ph.D.
HAS70 prof. Ing. Petra Horváthová, Ph.D., MBA
MAC40 doc. Ing. Pavla Macurová, CSc.
VEL21 doc. Ing. Šárka Velčovská, Ph.D.
ZME40 prof. Dr. Ing. Zdeněk Zmeškal
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Examination 28+0
Part-time Examination 28+0

Subject aims expressed by acquired skills and competences

1. To describe the individual steps of the strategic company management cycle. 2. To characterize the human resource management and individual personnel activities. 3. To characterize the internal and the external analysis of the marketing environment. 4. To describe the types and creation of marketing programs. 5. To define the evaluation of corporate financial performance.

Teaching methods

Individual consultations

Summary

The specialized subject Economy and management is a profiled and cross-sectional subject of the Economy and management study branch. The examination is focused on the knowledge required for successful completion of the doctoral thesis (DPP). The goal of this subject is to acquire and demonstrate knowledge from chosen fields of study and further elaborate and defend a project partly with regard to the future doctoral thesis. Contents of the subject are divided into following thematic fields. A. Economics of business subject B. Management C. Marketing D. Financial management

Compulsory literature:

HOPKIN, Paul a THOMPSON, Clive. Fundamentals of risk management: understanding, evaluating and implementing effective enterprise risk management. 6th ed. London: Kogan Page, 2022. ISBN 978-1-3986-0288-5. LUSSIER, Robert N. Management Fundamentals. Concepts, Applications, and Skill Development. 8th ed. USA: Sage Publishing, 2019. ISBN 9781544331331. VERNIMMEN, Pierre; QUIRY, Pascal a LE FUR, Yann. Corporate Finance: Theory and Practice. 6 th ed. Chichester: Wiley, 2022. ISBN 978-1119841623.

Recommended literature:

BROOKS, Raymond. Financial Management: Core Concepts. Pearson. 4th ed, 2020. ISBN 978-0134730417. SCALET, Steven. Markets, Ethics, and Business Ethics. New York: Taylor & Francis, 2019. ISBN 978-1-138-58096-1. TAYLOR, Stephen. Resourcing and talent management. 7th ed. London: Kogan Page, 2019. ISBN 978-0-7494-8385-2.

Way of continuous check of knowledge in the course of semester

Written work and oral exam.

E-learning

Other requirements

Written work elaboration. For information about the structure, contents and formal guidelines of the written work please contact the subject guarantor

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

1. Strategic company management 2. Company risk management 3. Management 4. Human resource management (HRM) 5. Trends in management 6. Internal analysis of marketing environment 7. External analysis of marketing environment 8. Formulation of marketing programs 9. Financial management

Conditions for subject completion

Full-time form (validity from: 2019/2020 Winter semester)
Task nameType of taskMax. number of points
(act. for subtasks)		Min. number of pointsMax. počet pokusů
Examination Examination   3
Mandatory attendence participation:

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Conditions for subject completion and attendance at the exercises within ISP:

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Occurrence in study plans

Academic yearProgrammeBranch/spec.Spec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2024/2025 (P0413D050002) Economy and Management P English Ostrava Compulsory study plan
2024/2025 (P0413D050002) Economy and Management K English Ostrava Compulsory study plan
2023/2024 (P0413D050002) Economy and Management P English Ostrava Compulsory study plan
2023/2024 (P0413D050002) Economy and Management K English Ostrava Compulsory study plan
2022/2023 (P0413D050002) Economy and Management P English Ostrava Compulsory study plan
2022/2023 (P0413D050002) Economy and Management K English Ostrava Compulsory study plan
2021/2022 (P0413D050002) Economy and Management P English Ostrava Compulsory study plan
2021/2022 (P0413D050002) Economy and Management K English Ostrava Compulsory study plan
2020/2021 (P0413D050002) Economy and Management K English Ostrava Compulsory study plan
2020/2021 (P0413D050002) Economy and Management P English Ostrava Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner

Assessment of instruction

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