115-95958/01 – Strategic Management (STRMG)

Gurantor departmentDepartment of ManagementCredits10
Subject guarantordoc. Ing. Marie Mikušová, Ph.D.Subject version guarantordoc. Ing. Marie Mikušová, Ph.D.
Study levelpostgraduateRequirementChoice-compulsory
YearSemesterwinter + summer
Study languageEnglish
Year of introduction2014/2015Year of cancellation2023/2024
Intended for the facultiesEKFIntended for study typesDoctoral
Instruction secured by
LoginNameTuitorTeacher giving lectures
MIK90 doc. Ing. Marie Mikušová, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Examination 28+0
Part-time Examination 28+0

Subject aims expressed by acquired skills and competences

1. Adopt and use principles of strategic thinking. 2. Apply strategic analysis methods and using it to inscribe and evaluate external and internal environment of organization. 3. Predict prospective progress of entrepreneurial environment. 4. Evaluate designed strategies and to resolve optimal one. 5. Evaluate risks and effects of implementation of strategy and to evaluate results of strategic check.

Teaching methods

Lectures
Individual consultations

Summary

The subject is focused on understanding of strategic management and creation of strategic approaches. With case studies that are based on business practice, methods of strategic analysis are applied and the state and trends of the external and internal development of the organization are evaluated. Attention is paid to the implementation of the strategy with its impact on corporate structure and culture, current management trends, anti-crisis measures and risk distribution methods. These findings form the basis for understanding the content of the different strategies and strategies of strategic decision making. After completing the course, students should be able to think through the different parts of the strategy implementation, assess its risks and set up a system of strategic control.

Compulsory literature:

COX EDMONDSON, Vickie. The Thinking Strategist: Unleashing the Power of Strategic Management to Identify, Explore and Solve Problems. 2nd ed. Bingley: Emerald Publishing, 2022. 284 s. ISBN 978-1803825625. BRANT, Barb. Change Management that Sticks: A Practical, People-centred Approach, for High Buy-in, and Meaningful Results. Auckland: Barb Grant, 2023. 226 s. ISBN 978-1991185709. MOHANAN, Brendan. Strategic Corporate Crisis Management. London: Routledge, 2022. 198 s. ISBN 978-1032107370.

Recommended literature:

BARNEY, Jay B. a William S. HESTERLY. Strategic management and competitive advantage: concepts and cases. 6th ed. Harlow: Pearson, 2019. 544 s. ISBN 978-1-292-25804-1. DAUM, Callie. Business Strategy Essentials You Always Wanted To Know. 2nd ed. Broomfield: Vibrant, 2020. 174 s. ISBN 978-1949395778. TATSUMOTO, Hirofumi. Platform Strategy for Global Markets. Strategic Use of Open Standards and Management of Business Ecosystems. Singapore: Springer, 2021. 344 s. ISBN 978-981-33-6788-3.

Way of continuous check of knowledge in the course of semester

project, discussions at lectures, consultations

E-learning

used according to the current situation, LMS, MSTeams

Other requirements

advanced knowledge of management and economics

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

1. Meaning, position and basic concepts of strategic management. 2. Methods of forecasting, importance of forecasts, basic development tendencies of the present. 3. Principles of strategic management, models of the strategy-making process. 4. Company mission, corporate objectives, vision, corporate philosophy. 5. Analysis of the external environment. 6. Analysis of the internal environment. 7. Financial analysis and financial planning within the corporate strategy. 8. Method of selecting the type of strategies (procedure, methods). 9. Implementation of strategies - individual steps. 10. Functional strategies. 11. Risk and crisis in terms of corporate strategy. 12. Current management approaches as part of strategic management. 13. Innovation process and innovation strategy. 14. Strategy of multinational and transnational companies in the conditions of advancing globalization.

Conditions for subject completion

Full-time form (validity from: 2014/2015 Winter semester, validity until: 2023/2024 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of pointsMax. počet pokusů
Examination Examination   3
Mandatory attendence participation:

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Conditions for subject completion and attendance at the exercises within ISP:

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Occurrence in study plans

Academic yearProgrammeBranch/spec.Spec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2023/2024 (P6208) Economics and Management (6208V086) Business Economics and Management P English Ostrava Choice-compulsory study plan
2023/2024 (P6208) Economics and Management (6208V086) Business Economics and Management K English Ostrava Choice-compulsory study plan
2022/2023 (P6208) Economics and Management (6208V086) Business Economics and Management P English Ostrava Choice-compulsory study plan
2022/2023 (P6208) Economics and Management (6208V086) Business Economics and Management K English Ostrava Choice-compulsory study plan
2021/2022 (P6208) Economics and Management (6208V086) Business Economics and Management P English Ostrava Choice-compulsory study plan
2021/2022 (P6208) Economics and Management (6208V086) Business Economics and Management K English Ostrava Choice-compulsory study plan
2020/2021 (P6208) Economics and Management (6208V086) Business Economics and Management P English Ostrava Choice-compulsory study plan
2020/2021 (P6208) Economics and Management (6208V086) Business Economics and Management K English Ostrava Choice-compulsory study plan
2019/2020 (P6208) Economics and Management (6208V086) Business Economics and Management P English Ostrava Choice-compulsory study plan
2019/2020 (P6208) Economics and Management (6208V086) Business Economics and Management K English Ostrava Choice-compulsory study plan
2018/2019 (P6208) Economics and Management (6208V086) Business Economics and Management P English Ostrava Choice-compulsory study plan
2018/2019 (P6208) Economics and Management (6208V086) Business Economics and Management K English Ostrava Choice-compulsory study plan
2017/2018 (P6208) Economics and Management (6208V086) Business Economics and Management P English Ostrava Choice-compulsory study plan
2017/2018 (P6208) Economics and Management (6208V086) Business Economics and Management K English Ostrava Choice-compulsory study plan
2016/2017 (P6208) Economics and Management (6208V086) Business Economics and Management P English Ostrava Choice-compulsory study plan
2016/2017 (P6208) Economics and Management (6208V086) Business Economics and Management K English Ostrava Choice-compulsory study plan
2015/2016 (P6208) Economics and Management (6208V086) Business Economics and Management P English Ostrava Choice-compulsory study plan
2015/2016 (P6208) Economics and Management (6208V086) Business Economics and Management K English Ostrava Choice-compulsory study plan
2014/2015 (P6208) Economics and Management (6208V086) Business Economics and Management P Czech Ostrava Choice-compulsory study plan
2014/2015 (P6208) Economics and Management (6208V086) Business Economics and Management K Czech Ostrava Choice-compulsory study plan
2014/2015 (P6208) Economics and Management (6208V086) Business Economics and Management P English Ostrava Choice-compulsory study plan
2014/2015 (P6208) Economics and Management (6208V086) Business Economics and Management K English Ostrava Choice-compulsory study plan

Occurrence in special blocks

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