115-95958/02 – Strategic Management (STRMG)

Gurantor departmentDepartment of ManagementCredits10
Subject guarantordoc. Ing. Marie Mikušová, Ph.D.Subject version guarantordoc. Ing. Marie Mikušová, Ph.D.
Study levelpostgraduateRequirementCompulsory
YearSemesterwinter + summer
Study languageEnglish
Year of introduction2019/2020Year of cancellation
Intended for the facultiesEKFIntended for study typesDoctoral
Instruction secured by
LoginNameTuitorTeacher giving lectures
MIK90 doc. Ing. Marie Mikušová, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Examination 28+0
Part-time Examination 28+0

Subject aims expressed by acquired skills and competences

1. To define basic notions of strategic management area. 2. To adopt and use principles of strategic thinking. 3. To set mission of organization, to formulate messages, visions, targets and philosophy of organization. 4. To apply strategic analysis methods and using it to inscribe and evaluate external and internal environment of organization. 5. To identify competitive advantage of organization. 6. To predict prospective progress of entrepreneurial environment. 7. To formulate parallel strategic alternatives. 8. To evaluate designed strategies and to resolve optimal one. 9. To design and work through the plan of implementation of chosen strategy. 10. To judge risks and effects of implementation of strategy and to evaluate results of strategic check.

Teaching methods

Individual consultations


The subject is focused on understanding of strategic management and creation of strategic approaches. With case studies that are based on business practice, methods of strategic analysis are applied and the state and trends of the external and internal development of the organization are evaluated. Attention is paid to the implementation of the strategy with its impact on corporate structure and culture, current management trends, anti-crisis measures and risk distribution methods. These findings form the basis for understanding the content of the different strategies and strategies of strategic decision making. After completing the course, students should be able to think through the different parts of the strategy implementation, assess its risks and set up a system of strategic control.

Compulsory literature:

GRANT, Robert M. Contemporary strategy analysis: text and cases. 9th ed. Chichester: Wiley, 2016. 776 s. ISBN 978-1119120841. JOHNSON, Gerry, Richard WHITTINGTON a Kevan SCHOLES. Exploring strategy. 11th ed. New York: Pearson, 2017. 828 s. ISBN 978-1292145129. MINTZBERG, Henry. The strategy process: concepts, contexts, cases. 5th. New York: Pearson Education, 2013. 489 s. ISBN 978-027-3716-280.

Recommended literature:

BRAGG, Steven M. Financial analysis: a business decision guide. 3rd ed. Colorado: Accounting Tools, 2017. 332 s. ISBN 978-1-938910-96-8. KOTLER, Philip a Kevin Lane KELLER. Marketing management. 15th ed. Boston: Pearson, 2016. 832 s. ISBN 978-0133856460. THOMPSON, John, Jonathan M. SCOTT a Frank MARTIN. Strategic management: awareness and change. 7th ed. London: Cengage Learning, 2014. 648 s. ISBN 978-1-4080-6402-3.

Way of continuous check of knowledge in the course of semester


Other requirements

Basic knowledge of management.


Subject has no prerequisities.


Subject has no co-requisities.

Subject syllabus:

1. Basic tendencies of contemporary development of society and principles of strategic thinking, elements of strategic intention, typology of strategies. 2. Methods of internal and external strategic analysis, mixed methods and their application on case studies. 3. Risk in strategic management, strategy implementation. 4. Selected Methods (Balanced Scorecard, Tableau de Bord, Performance Prism, Navigator) 5. Linking strategic and crisis management. 6. Specific forms of strategic cooperation in the global environment. 7. Current trends in strategic management.

Conditions for subject completion

Full-time form (validity from: 2019/2020 Winter semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Examination Examination  
Mandatory attendence parzicipation:

Show history

Occurrence in study plans

Academic yearProgrammeField of studySpec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2020/2021 (P0413D050002) Economy and Management K English Ostrava Compulsory study plan
2020/2021 (P0413D050002) Economy and Management P English Ostrava Compulsory study plan
2019/2020 (P0413D050002) Economy and Management P English Ostrava Compulsory study plan
2019/2020 (P0413D050002) Economy and Management K English Ostrava Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner