115-95958/02 – Strategic Management (STRMG)

Gurantor departmentDepartment of ManagementCredits10
Subject guarantordoc. Ing. Marie Mikušová, Ph.D.Subject version guarantordoc. Ing. Marie Mikušová, Ph.D.
Study levelpostgraduateRequirementCompulsory
YearSemesterwinter + summer
Study languageEnglish
Year of introduction2019/2020Year of cancellation
Intended for the facultiesEKFIntended for study typesDoctoral
Instruction secured by
LoginNameTuitorTeacher giving lectures
MIK90 doc. Ing. Marie Mikušová, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Examination 28+0
Part-time Examination 28+0

Subject aims expressed by acquired skills and competences

1. Define basic notions of strategic management area. 2. Adopt and use principles of strategic thinking. 3. Set mission of organization, to formulate messages, visions, targets and philosophy of organization. 4. Apply strategic analysis methods and using it to inscribe and evaluate external and internal environment of organization. 5. Identify competitive advantage of organization. 6. Predict prospective progress of entrepreneurial environment. 7. Formulate parallel strategic alternatives. 8. Evaluate designed strategies and to resolve optimal one. 9.Evaluate risks and effects of implementation of strategy and to evaluate results of strategic check.

Teaching methods

Individual consultations


The subject is focused on understanding of strategic management and creation of strategic approaches. With case studies that are based on business practice, methods of strategic analysis are applied and the state and trends of the external and internal development of the organization are evaluated. Attention is paid to the implementation of the strategy with its impact on corporate structure and culture, current management trends, anti-crisis measures and risk distribution methods. These findings form the basis for understanding the content of the different strategies and strategies of strategic decision making. After completing the course, students should be able to think through the different parts of the strategy implementation, assess its risks and set up a system of strategic control.

Compulsory literature:

BARNEY, Jay B. a William S. HESTERLY. Strategic management and competitive advantage: concepts and cases. 6th ed. Harlow: Pearson, 2019. 390 s. ISBN 978-1-292-25804-1. DESS, Gregory, Gerry McNAMARA, Alan EISNER a Seung-Hyun LEE. Strategic Management: Text and Cases. 10th ed. New York: McGraw-Hill, 2020. 832 s. ISBN 978-1-260-07508-3. ROTHAERMEL, Frank, T. Strategic Management. 5th ed. New York: McGraw-Hill, 2020. 576 s. ISBN 978-12-602-6128-8.

Recommended literature:

CAMPBELL, R. Harvey, Sandy RATTRAY a Otto Van HERMERT. Strategic Risk Management: Designing Portfolios and Managing Risk. London: Wiley, 2021. 256 s. ISBN‎ 978-1-119-77391-7. HITT, Michael, A., Duane, R. IRELAND a Robert, E. HOSKISSON. Strategic Management: Concepts and Cases: Competitiveness and Globalization (MindTap Course List) 13th ed. Boston, MA: Cengage, 2019. 768 s. ISBN 978-0-357-03383-8. ROTHAERMEL, Frank. ISE Strategic Management: Concepts. New York: McGraw-Hill, 2021. 578 s. ISBN 978-1-260-57123-3.

Way of continuous check of knowledge in the course of semester

project, combined exam


used according to the current situation

Other requirements

advanced knowledge of managementand economics


Subject has no prerequisities.


Subject has no co-requisities.

Subject syllabus:

1. Meaning, position and basic concepts of strategic management. 2. Methods of forecasting, importance of forecasts, basic development tendencies of the present. 3. Principles of strategic management, models of the strategy-making process. 4. Company mission, corporate objectives, vision, corporate philosophy. 5. Analysis of the external environment. 6. Analysis of the internal environment. 7. Financial analysis and financial planning within the corporate strategy. 8. Method of selecting the type of strategies (procedure, methods). 9. Implementation of strategies - individual steps. 10. Functional strategies. 11. Risk and crisis in terms of corporate strategy. 12. Current management approaches as part of strategic management. 13. Innovation process and innovation strategy. 14. Strategy of multinational and transnational companies in the conditions of advancing globalization.

Conditions for subject completion

Full-time form (validity from: 2019/2020 Winter semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Examination Examination  
Mandatory attendence parzicipation:

Show history

Occurrence in study plans

Academic yearProgrammeField of studySpec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2022/2023 (P0413D050002) Economy and Management P English Ostrava Compulsory study plan
2022/2023 (P0413D050002) Economy and Management K English Ostrava Compulsory study plan
2021/2022 (P0413D050002) Economy and Management P English Ostrava Compulsory study plan
2021/2022 (P0413D050002) Economy and Management K English Ostrava Compulsory study plan
2020/2021 (P0413D050002) Economy and Management K English Ostrava Compulsory study plan
2020/2021 (P0413D050002) Economy and Management P English Ostrava Compulsory study plan
2019/2020 (P0413D050002) Economy and Management P English Ostrava Compulsory study plan
2019/2020 (P0413D050002) Economy and Management K English Ostrava Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner